美推出无牌电商平台：极简风20元无牌日用品，你会买单吗?
<p><span word="Brandless">Brandless</span>是美国一家新兴电商平台，该网站营销模式与日本品牌“无印良品”相似，产品包装简单，物美价廉，直接从厂家采购运输到配送中心，售价一律为3美元。<span word="Brandless">Brandless</span>网站创始人称，与知名品牌相比，消费者在这里购买同品质的产品将节省40%的成本。</p><p><span word="Brands">Brands</span> <span word="are">are</span> <span word="familiar">familiar</span>, <span word="but">but</span> <span word="often">often</span> <span word="expensive">expensive</span>. <span word="A">A</span> <span word="new">new</span> <span word="online">online</span> <span word="retailer">retailer</span> <span word="thinks">thinks</span> <span word="it">it</span> <span word="can">can</span> <span word="offer">offer</span> <span word="shoppers">shoppers</span> <span word="big">big</span> <span word="savings">savings</span> <span word="by">by</span> <span word="ditching">ditching</span> <span word="branded">branded</span> <span word="goods">goods</span> <span word="altogether">altogether</span>.</p><p>品牌产品为顾客熟识，但往往价格也很昂贵。一家全新的在线零售商认为，他们可以通过抛弃牌子货而为顾客节省大笔开销。</p><p><span word="Brandless">Brandless</span> <span word="launched">launched</span> <span word="last">last</span> <span word="month">month</span> <span word="with">with</span> <span word="a">a</span> <span word="promise">promise</span> <span word="to">to</span> <span word="sell">sell</span> <span word="only">only</span> "<span word="brand">brand</span>-<span word="free">free</span>" <span word="products">products</span> <span word="for">for</span> <span word="just">just</span> $3 <span word="an">an</span> <span word="item">item</span>.</p><p>上个月营业的<span word="Brandless">Brandless</span>承诺，只销售每件3美元（约合人民币20元）的“无牌”产品。</p><p><span word="Its">Its</span> <span word="product">product</span> <span word="range">range</span> <span word="includes">includes</span> <span word="kitchen">kitchen</span> <span word="knives">knives</span>, <span word="olive">olive</span> <span word="oil">oil</span>, <span word="toilet">toilet</span> <span word="cleaner">cleaner</span> <span word="and">and</span> <span word="facial">facial</span> <span word="moisturizer">moisturizer</span>. <span word="The">The</span> <span word="items">items</span> <span word="come">come</span> <span word="in">in</span> <span word="simple">simple</span> <span word="packaging">packaging</span> <span word="with">with</span> <span word="a">a</span> <span word="white">white</span> <span word="label">label</span> <span word="containing">containing</span> <span word="key">key</span> <span word="product">product</span> <span word="information">information</span>.</p><p><span word="Brandless">Brandless</span>的产品范围包括厨房刀具、橄榄油、马桶清洁剂和面部保湿品等。这些产品包装只有简单的白色标签，上面包含了产品关键信息。</p><p><span word="American">American</span> <span word="serial">serial</span> <span word="entrepreneur">entrepreneur</span> <span word="Tina">Tina</span> <span word="Sharkey">Sharkey</span> <span word="developed">developed</span> <span word="Brandless">Brandless</span> <span word="with">with</span> <span word="co">co</span>-<span word="founder">founder</span> <span word="Ido">Ido</span> <span word="Leffler">Leffler</span>, <span word="raising">raising</span> <span word="about">about</span> $50 <span word="million">million</span> <span word="from">from</span> <span word="investors">investors</span> <span word="before">before</span> <span word="the">the</span> <span word="website">website</span> <span word="launched">launched</span>.</p><p>已经多次创业的美国企业家蒂娜•夏基与伊多•莱夫勒获得了约5000万美元投资，联合创办了这家网站。</p>
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