为了节能环保，这家公司给众多品牌的商标瘦身
<p>小小商标也可以成为保护环境的突破口。<span word="Ecobranding">Ecobranding</span>公司将星巴克、麦当劳等知名品牌的商标设计稍作修改，保留每个商标精华的同时，减少墨水用量，降低能耗。据悉，将商标设计“空心化”后，可以节省10%-40%的印刷成本。</p><p><span word="Sustainability">Sustainability</span> <span word="is">is</span> <span word="a">a</span> <span word="pressing">pressing</span> <span word="issue">issue</span> <span word="in">in</span> <span word="fields">fields</span> <span word="like">like</span> <span word="architecture">architecture</span>, <span word="but">but</span> <span word="it">it</span>’<span word="s">s</span> <span word="relatively">relatively</span> <span word="rare">rare</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span> <span word="of">of</span> <span word="branding">branding</span> <span word="design">design</span>. <span word="This">This</span> <span word="facet">facet</span> <span word="of">of</span> <span word="the">the</span> <span word="graphic">graphic</span> <span word="industry">industry</span>, <span word="however">however</span>, <span word="is">is</span> <span word="getting">getting</span> <span word="an">an</span> “<span word="ecological">ecological</span> <span word="transformation">transformation</span>.” <span word="Through">Through</span> <span word="the">the</span> <span word="design">design</span> <span word="company">company</span> <span word="Ecobranding">Ecobranding</span>, <span word="they">they</span> <span word="tweak">tweak</span> <span word="logos">logos</span> <span word="and">and</span> <span word="optimize">optimize</span> <span word="them">them</span> <span word="so">so</span> <span word="that">that</span> <span word="they">they</span> <span word="use">use</span> <span word="less">less</span> <span word="ink">ink</span> <span word="and">and</span> <span word="energy">energy</span> <span word="when">when</span> <span word="reproduced">reproduced</span>.</p><p>可持续性在建筑等领域是亟待解决的问题，但在品牌设计领域却很少有人关心。然而，图文设计行业正在进行“生态转型”。设计公司<span word="Ecobranding">Ecobranding</span>对品牌商标稍做优化，就能减少制作过程中使用的墨水和能源。</p><p>“<span word="Naturally">Naturally</span>, <span word="one">one</span> <span word="logo">logo</span> <span word="isn">isn</span>’<span word="t">t</span> <span word="too">too</span> <span word="expensive">expensive</span> <span word="to">to</span> <span word="print">print</span> <span word="because">because</span> <span word="it">it</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="need">need</span> <span word="much">much</span> <span word="ink">ink</span>,” <span word="they">they</span> <span word="write">write</span>, “<span word="but">but</span> <span word="printing">printing</span> <span word="a">a</span> <span word="single">single</span> <span word="logo">logo</span> <span word="on">on</span> <span word="a">a</span> <span word="billion">billion</span> <span word="bottles">bottles</span>? <span word="That">That</span>’<span word="s">s</span> <span word="huge">huge</span>!” <span word="By">By</span> <span word="making">making</span> <span word="small">small</span> <span word="changes">changes</span> <span word="to">to</span> <span word="the">the</span> <span word="branding">branding</span>—<span word="such">such</span> <span word="as">as</span> “<span word="hollowing">hollowing</span> <span word="out">out</span>” <span word="a">a</span> <span word="once">once</span>-<span word="solid">solid</span> <span word="shape">shape</span>—<span word="Ecobranding">Ecobranding</span> <span word="says">says</span> <span word="they">they</span> <span word="can">can</span> <span word="save">save</span> 10% <span word="to">to</span> 40% <span word="in">in</span> <span word="printing">printing</span> <span word="costs">costs</span>, <span word="with">with</span> <span word="the">the</span> <span word="essence">essence</span> <span word="of">of</span> <span word="an">an</span> <span word="identity">identity</span> <span word="remaining">remaining</span> <span word="the">the</span> <span word="same">same</span>. “<span word="Printer">Printer</span> <span word="ink">ink</span> <span word="costs">costs</span> <span word="two">two</span> <span word="times">times</span> <span word="as">as</span> <span word="much">much</span> <span word="as">as</span> <span word="Chanel">Chanel</span> <span word="N">N</span>°5. <span word="Limiting">Limiting</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="ink">ink</span> <span word="can">can</span> <span word="save">save</span> <span word="millions">millions</span> <span word="on">on</span> <span word="a">a</span> <span word="global">global</span> <span word="production">production</span>.”</p><p><span word="Ecobranding">Ecobranding</span>写道：“当然，一个商标的印刷成本并不高，因为这不需要太多墨水，但是给十亿个瓶子都印上商标，将耗费大量墨水！” <span word="Ecobranding">Ecobranding</span>声称，对品牌商标做出小小的改动，比如将实心图形“空心化”，就可以节省10%-40%的印刷成本，而商标的含义实际上没有发生任何变化。“打印机墨水的价格是香奈儿5号香水的两倍。限制墨水用量可以为全球生产节省数百万美元。”</p>
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