宜家新广告遭吐槽：广告只要创意好，三观就真的不重要吗？
<p><span word="The">The</span> <span word="roughly">roughly</span> 30-<span word="second">second</span> <span word="ad">ad</span> <span word="shows">shows</span> <span word="a">a</span> <span word="Chinese">Chinese</span> <span word="mother">mother</span> <span word="telling">telling</span> <span word="her">her</span> <span word="daughter">daughter</span>, "<span word="Don">Don</span>'<span word="t">t</span> <span word="call">call</span> <span word="me">me</span> <span word="your">your</span> <span word="mom">mom</span> <span word="if">if</span> <span word="you">you</span> <span word="cannot">cannot</span> <span word="bring">bring</span> <span word="back">back</span> <span word="a">a</span> <span word="boyfriend">boyfriend</span>," <span word="after">after</span> <span word="which">which</span> <span word="the">the</span> <span word="girl">girl</span> <span word="is">is</span> <span word="shown">shown</span> <span word="bringing">bringing</span> <span word="a">a</span> <span word="man">man</span> <span word="who">who</span> <span word="claims">claims</span> <span word="to">to</span> <span word="be">be</span> <span word="her">her</span> <span word="boyfriend">boyfriend</span> <span word="to">to</span> <span word="the">the</span> <span word="family">family</span>'<span word="s">s</span> <span word="living">living</span> <span word="room">room</span>. <span word="Her">Her</span> <span word="parents">parents</span> <span word="are">are</span> <span word="pleased">pleased</span> <span word="and">and</span> <span word="proceed">proceed</span> <span word="to">to</span> <span word="transform">transform</span> <span word="their">their</span> <span word="dining">dining</span> <span word="table">table</span> <span word="into">into</span> <span word="a">a</span> <span word="fancy">fancy</span> <span word="banquet">banquet</span> <span word="table">table</span> <span word="with">with</span> <span word="the">the</span> <span word="help">help</span> <span word="of">of</span> <span word="various">various</span> <span word="Ikea">Ikea</span> <span word="items">items</span>, <span word="under">under</span> <span word="a">a</span> <span word="caption">caption</span> <span word="that">that</span> <span word="says">says</span> "<span word="celebrate">celebrate</span> <span word="everyday">everyday</span> <span word="easily">easily</span>."</p><p>在这部30秒左右的广告中，一位中国母亲告诫女儿：“再不带男朋友回来，就别叫我妈。”随后镜头一转，女儿携男友出现在客厅，女孩父母喜笑颜开，用宜家家居将餐桌布置一新，最后打出字幕：“轻松庆祝每一天。”</p><p>宜家的本意是想借助一个有共情的反转事件，展示如何将普通客厅一秒切换成一个充满庆祝气氛的客厅，遗憾的是，它选择了一个令人反感的故事——父母催婚。</p><p>广告播出之后，有不少网友称，宜家最新的电视广告让人很失望。很多人认为“再不带男朋友回来，就别叫我妈”这句台词很不恰当，是对“剩女（<span word="leftover">leftover</span> <span word="women">women</span>）”的歧视，称广告传递了不恰当的价值观。</p>
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