LV母公司投资了一个新潮流品牌，关注心理健康
<p><span word="Louis">Louis</span> <span word="Vuitton">Vuitton</span> <span word="Moet">Moet</span> <span word="Hennessy">Hennessy</span> (<span word="LVMH">LVMH</span>), <span word="the">the</span> <span word="conglomerate">conglomerate</span> <span word="that">that</span> <span word="owns">owns</span> <span word="many">many</span> <span word="of">of</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="best">best</span>-<span word="known">known</span> <span word="luxury">luxury</span> <span word="brands">brands</span>, <span word="has">has</span> <span word="just">just</span> <span word="invested">invested</span> <span word="in">in</span> <span word="a">a</span> <span word="startup">startup</span> <span word="called">called</span> <span word="Madhappy">Madhappy</span> <span word="that">that</span>, <span word="on">on</span> <span word="the">the</span> <span word="surface">surface</span>, <span word="doesn">doesn</span>’<span word="t">t</span> <span word="seem">seem</span> <span word="like">like</span> <span word="any">any</span> <span word="other">other</span> <span word="brands">brands</span> <span word="in">in</span> <span word="its">its</span> <span word="wheelhouse">wheelhouse</span>.</p><p>法国酩悦·轩尼诗－路易·威登集团拥有世界很多知名奢侈品牌，最近投资了一个初创公司<span word="Madhappy">Madhappy</span>，从表面上看它和其他品牌都不一样。</p><p><span word="The">The</span> <span word="two">two</span>-<span word="year">year</span>-<span word="old">old</span> <span word="brand">brand</span>, <span word="founded">founded</span> <span word="by">by</span> <span word="four">four</span> <span word="twentysomething">twentysomething</span> <span word="buddies">buddies</span> <span word="in">in</span> <span word="Los">Los</span> <span word="Angeles">Angeles</span>, <span word="creates">creates</span> <span word="streetwear">streetwear</span> <span word="that">that</span> <span word="is">is</span> <span word="centered">centered</span> <span word="on">on</span> <span word="optimism">optimism</span>. <span word="Cofounder">Cofounder</span> <span word="Peiman">Peiman</span> <span word="Raf">Raf</span> <span word="says">says</span> <span word="that">that</span> <span word="the">the</span> <span word="brand">brand</span> <span word="is">is</span> <span word="on">on</span> <span word="a">a</span> <span word="mission">mission</span> <span word="to">to</span> <span word="make">make</span> <span word="the">the</span> <span word="world">world</span> <span word="a">a</span> <span word="more">more</span> <span word="optimistic">optimistic</span> <span word="place">place</span> <span word="by">by</span> <span word="creating">creating</span> <span word="conversations">conversations</span> <span word="around">around</span> <span word="mental">mental</span> <span word="health">health</span>.</p><p>这个创办两年的品牌由4个二十多岁的年轻人在洛杉矶创立，推出以乐观为主题的街头服饰。联合创始人<span word="Peiman">Peiman</span> <span word="Raf">Raf</span>称该品牌要通过引发关于心理健康的讨论，使全世界变得更乐观。</p><p>“<span word="Growing">Growing</span> <span word="up">up</span>, <span word="we">we</span> <span word="found">found</span> <span word="that">that</span> <span word="many">many</span> <span word="streetwear">streetwear</span> <span word="labels">labels</span> <span word="seemed">seemed</span> <span word="to">to</span> <span word="be">be</span> <span word="very">very</span> <span word="exclusive">exclusive</span>, <span word="and">and</span> <span word="we">we</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="create">create</span> <span word="a">a</span> <span word="brand">brand</span> <span word="that">that</span> <span word="was">was</span> <span word="the">the</span> <span word="opposite">opposite</span> <span word="of">of</span> <span word="that">that</span>,” <span word="he">he</span> <span word="says">says</span>. “<span word="But">But</span> <span word="we">we</span> <span word="want">want</span> <span word="to">to</span> <span word="take">take</span> <span word="it">it</span> <span word="a">a</span> <span word="step">step</span> <span word="further">further</span> <span word="and">and</span> <span word="start">start</span> <span word="conversations">conversations</span> <span word="about">about</span> <span word="mental">mental</span> <span word="health">health</span>. <span word="Many">Many</span> <span word="of">of</span> <span word="our">our</span> <span word="events">events</span> <span word="are">are</span> <span word="focused">focused</span> <span word="on">on</span> <span word="talking">talking</span> <span word="about">about</span> <span word="mental">mental</span> <span word="health">health</span> <span word="issues">issues</span> <span word="that">that</span> <span word="most">most</span> <span word="people">people</span> <span word="don">don</span>’<span word="t">t</span> <span word="often">often</span> <span word="talk">talk</span> <span word="about">about</span> <span word="publicly">publicly</span>.”</p><p>他说：“我们长大以后发现很多街头服饰品牌都很高端，我们想打造不一样的品牌。但我们想进一步激发人们关于心理健康的讨论，我们很多活动主题都是人们不常在外聊的心理健康问题。”</p>
页:
[1]