为何除臭香体露在中国不受欢迎？中国人自带除臭基因
<p>除臭香体露在国外大行其道，但在中国却怎么也火不起来，若干知名公司都在产品推广中栽了跟头。无论是请明星打广告，请顾客做测试，还是赞助演唱会，都无功而返。而工作生活在中国的老外也不得不趁回家时囤货自用。</p><p><span word="Unilever">Unilever</span> <span word="brought">brought</span> <span word="its">its</span> <span word="Rexona">Rexona</span> <span word="deodorant">deodorant</span> <span word="to">to</span> <span word="China">China</span> <span word="a">a</span> <span word="decade">decade</span> <span word="ago">ago</span>, <span word="dreaming">dreaming</span> <span word="of">of</span> <span word="a">a</span> <span word="market">market</span> <span word="with">with</span> 2.6 <span word="billion">billion</span> <span word="armpits">armpits</span>.</p><p>联合利华十年前就把舒耐香体露带进了中国，梦想着占领一个有26亿腋窝的市场。</p><p><span word="Wages">Wages</span> <span word="were">were</span> <span word="rising">rising</span>, <span word="consumers">consumers</span> <span word="were">were</span> <span word="spending">spending</span> <span word="and">and</span> <span word="the">the</span> <span word="run">run</span>-<span word="up">up</span> <span word="to">to</span> <span word="the">the</span> 2008 <span word="Beijing">Beijing</span> <span word="Olympics">Olympics</span> <span word="was">was</span> <span word="making">making</span> <span word="Chinese">Chinese</span> <span word="people">people</span> <span word="feel">feel</span> <span word="more">more</span> <span word="cosmopolitan">cosmopolitan</span>. <span word="More">More</span> <span word="of">of</span> <span word="them">them</span>, <span word="it">it</span> <span word="stood">stood</span> <span word="to">to</span> <span word="reason">reason</span>, <span word="would">would</span> <span word="be">be</span> <span word="open">open</span> <span word="to">to</span> <span word="a">a</span> <span word="Western">Western</span> <span word="hygiene">hygiene</span> <span word="product">product</span>.</p><p>工资在增长，消费者在花钱，彼时即将举行的2008年北京奥运会也使中国人更有国际化的感觉。按理说，会有更多人愿意接受这个西方的卫生用品。</p><p>“<span word="We">We</span> <span word="had">had</span> <span word="an">an</span> <span word="extremely">extremely</span> <span word="ambitious">ambitious</span> <span word="plan">plan</span> <span word="at">at</span> <span word="the">the</span> <span word="time">time</span>,” <span word="Mr">Mr</span>. <span word="Braeken">Braeken</span> <span word="said">said</span>.</p><p>（联合利华大中华区前总裁）薄睿凯说：“我们当时有一个非常有野心的计划。”</p><p><span word="But">But</span> <span word="cultural">cultural</span> <span word="differences">differences</span> <span word="and">and</span> <span word="simple">simple</span> <span word="biology">biology</span> — <span word="scientists">scientists</span> <span word="have">have</span> <span word="shown">shown</span> <span word="that">that</span> <span word="many">many</span> <span word="East">East</span> <span word="Asian">Asian</span> <span word="people">people</span> <span word="don">don</span>’<span word="t">t</span> <span word="have">have</span> <span word="Westerners">Westerners</span>’ <span word="body">body</span> <span word="odor">odor</span> <span word="issues">issues</span> — <span word="scotched">scotched</span> <span word="those">those</span> <span word="plans">plans</span>. <span word="Sales">Sales</span> <span word="totaled">totaled</span> <span word="only">only</span> <span word="a">a</span> <span word="fraction">fraction</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="marketing">marketing</span> <span word="budget">budget</span> <span word="for">for</span> <span word="Rexona">Rexona</span>, <span word="Mr">Mr</span>. <span word="Braeken">Braeken</span> <span word="said">said</span>. <span word="Today">Today</span>, <span word="by">by</span> <span word="some">some</span> <span word="estimates">estimates</span>, <span word="less">less</span> <span word="than">than</span> 10 <span word="percent">percent</span> <span word="of">of</span> <span word="China">China</span>’<span word="s">s</span> <span word="population">population</span> <span word="uses">uses</span> <span word="deodorant">deodorant</span>, <span word="and">and</span> <span word="it">it</span> <span word="can">can</span> <span word="be">be</span> <span word="hard">hard</span> <span word="to">to</span> <span word="find">find</span> <span word="outside">outside</span> <span word="major">major</span> <span word="cities">cities</span>.</p>
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