Had its day?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="Please">Please</span> <span word="explain">explain</span> “<span word="had">had</span> <span word="its">its</span> <span word="day">day</span>” <span word="in">in</span> <span word="this">this</span> <span word="sentence">sentence</span>: <span word="The">The</span> ‘<span word="buy">buy</span> <span word="one">one</span>, <span word="get">get</span> <span word="one">one</span> <span word="free">free</span>’ <span word="offer">offer</span> <span word="has">has</span> <span word="had">had</span> <span word="its">its</span> <span word="day">day</span>.</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p>“<span word="Had">Had</span> <span word="its">its</span> <span word="day">day</span>”, <span word="as">as</span> <span word="in">in</span> “<span word="every">every</span> <span word="dog">dog</span> <span word="has">has</span> <span word="its">its</span> <span word="day">day</span>”, <span word="meaning">meaning</span> <span word="everyone">everyone</span>, <span word="even">even</span> <span word="the">the</span> <span word="most">most</span> <span word="unfortunate">unfortunate</span> <span word="among">among</span> <span word="us">us</span> <span word="will">will</span> <span word="get">get</span> <span word="lucky">lucky</span> <span word="some">some</span> <span word="time">time</span> <span word="and">and</span> <span word="perhaps">perhaps</span> <span word="be">be</span> <span word="rich">rich</span> <span word="and">and</span> <span word="successful">successful</span> <span word="and">and</span> <span word="have">have</span>, <span word="to">to</span> <span word="a">a</span> <span word="degree">degree</span> <span word="and">and</span> <span word="some">some</span> <span word="extent">extent</span>, <span word="fame">fame</span>, <span word="power">power</span> <span word="and">and</span> <span word="influence">influence</span>, <span word="etc">etc</span>., <span word="and">and</span> <span word="enjoy">enjoy</span> <span word="the">the</span> <span word="envy">envy</span> <span word="of">of</span> <span word="everyone">everyone</span> <span word="around">around</span> <span word="us">us</span>.</p><p><span word="In">In</span> <span word="our">our</span> <span word="example">example</span>, <span word="the">the</span> “<span word="buy">buy</span> <span word="one">one</span>, <span word="get">get</span> <span word="one">one</span> <span word="free">free</span>” <span word="offer">offer</span> <span word="having">having</span> <span word="had">had</span> <span word="its">its</span> <span word="day">day</span> <span word="means">means</span> <span word="something">something</span> <span word="similar">similar</span>. <span word="It">It</span> <span word="means">means</span> <span word="as">as</span> <span word="a">a</span> <span word="marketing">marketing</span> <span word="gimmick">gimmick</span>, <span word="it">it</span> <span word="has">has</span> <span word="been">been</span> <span word="successful">successful</span>.</p><p><span word="That">That</span> <span word="is">is</span>, <span word="it">it</span> <span word="had">had</span> <span word="its">its</span> <span word="successes">successes</span> – <span word="in">in</span> <span word="the">the</span> <span word="past">past</span>.</p><p>“<span word="Buy">Buy</span> <span word="one">one</span>, <span word="get">get</span> <span word="one">one</span> <span word="free">free</span>” <span word="is">is</span> <span word="the">the</span> <span word="same">same</span> <span word="as">as</span> <span word="buying">buying</span> <span word="something">something</span> <span word="at">at</span> <span word="half">half</span> <span word="price">price</span> <span word="or">or</span> <span word="at">at</span> <span word="a">a</span> 50% <span word="discount">discount</span> <span word="or">or</span>, <span word="in">in</span> <span word="plain">plain</span> <span word="language">language</span>, <span word="at">at</span> <span word="half">half</span> <span word="price">price</span>.</p><p><span word="Perhaps">Perhaps</span> <span word="at">at</span> <span word="one">one</span> <span word="time">time</span> <span word="or">or</span> <span word="other">other</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span>, <span word="some">some</span> <span word="clever">clever</span> <span word="marketing">marketing</span> <span word="people">people</span> <span word="thought">thought</span> <span word="people">people</span> <span word="love">love</span> <span word="the">the</span> <span word="idea">idea</span> <span word="of">of</span> <span word="getting">getting</span> <span word="something">something</span> <span word="for">for</span> <span word="free">free</span> <span word="more">more</span> <span word="than">than</span> <span word="they">they</span> <span word="enjoy">enjoy</span> <span word="seeing">seeing</span> <span word="something">something</span> <span word="listed">listed</span> <span word="as">as</span> 50% <span word="off">off</span> <span word="or">or</span> <span word="at">at</span> <span word="half">half</span> <span word="price">price</span>. <span word="Let">Let</span>’<span word="s">s</span> <span word="face">face</span> <span word="it">it</span>, 50% <span word="off">off</span> <span word="smacks">smacks</span> <span word="of">of</span> <span word="something">something</span> <span word="shoddy">shoddy</span> <span word="and">and</span> <span word="inferior">inferior</span>. <span word="But">But</span> “<span word="get">get</span> <span word="one">one</span> <span word="for">for</span> <span word="free">free</span>” <span word="sounds">sounds</span> <span word="really">really</span> <span word="exciting">exciting</span>. <span word="It">It</span> <span word="sounds">sounds</span>, <span word="like">like</span>, <span word="awesome">awesome</span>.</p><p><span word="So">So</span> <span word="they">they</span> <span word="began">began</span> <span word="using">using</span> <span word="this">this</span> <span word="slogan">slogan</span> <span word="at">at</span> <span word="supermarkets">supermarkets</span> <span word="a">a</span> <span word="lot">lot</span>. <span word="Gradually">Gradually</span>, <span word="however">however</span>, <span word="people">people</span> <span word="have">have</span> <span word="become">become</span> <span word="used">used</span> <span word="to">to</span> <span word="it">it</span> <span word="and">and</span> <span word="realized">realized</span> <span word="that">that</span> “<span word="buy">buy</span> <span word="one">one</span>, <span word="get">get</span> <span word="one">one</span> <span word="for">for</span> <span word="free">free</span>” <span word="and">and</span> 50% <span word="discount">discount</span> <span word="or">or</span> <span word="half">half</span> <span word="price">price</span> <span word="are">are</span> <span word="the">the</span> <span word="same">same</span> <span word="thing">thing</span>. <span word="Therefore">Therefore</span>, “<span word="buy">buy</span> <span word="one">one</span>, <span word="get">get</span> <span word="one">one</span> <span word="for">for</span> <span word="free">free</span>” <span word="lost">lost</span> <span word="its">its</span> <span word="novelty">novelty</span> <span word="and">and</span>, <span word="therefore">therefore</span>, <span word="appeal">appeal</span>.</p>
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