Guerilla marketing tactics?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="Please">Please</span> <span word="explain">explain</span> “<span word="guerilla">guerilla</span> <span word="marketing">marketing</span> <span word="tactics">tactics</span>” <span word="in">in</span> <span word="this">this</span> <span word="sentence">sentence</span>, <span word="describing">describing</span> <span word="a">a</span> <span word="job">job</span> <span word="that">that</span> <span word="requires">requires</span> “<span word="experience">experience</span> <span word="with">with</span> <span word="social">social</span> <span word="media">media</span>, <span word="guerilla">guerilla</span> <span word="marketing">marketing</span> <span word="tactics">tactics</span>, <span word="and">and</span> <span word="event">event</span> <span word="planning">planning</span>.”</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="Marketing">Marketing</span> <span word="is">is</span> <span word="kind">kind</span> <span word="of">of</span> <span word="synonymous">synonymous</span> <span word="with">with</span> <span word="advertising">advertising</span>, <span word="involving">involving</span> <span word="business">business</span> <span word="promotion">promotion</span> <span word="and">and</span> <span word="bringing">bringing</span> <span word="products">products</span> <span word="to">to</span> <span word="the">the</span> <span word="marketplace">marketplace</span>.</p><p><span word="Conventional">Conventional</span> <span word="marketing">marketing</span> <span word="tactics">tactics</span> <span word="include">include</span>, <span word="for">for</span> <span word="example">example</span>, <span word="advertising">advertising</span> <span word="on">on</span> <span word="TV">TV</span> <span word="and">and</span> <span word="in">in</span> <span word="newspapers">newspapers</span>.</p><p><span word="Guerilla">Guerilla</span> <span word="marketing">marketing</span> <span word="is">is</span> <span word="not">not</span> <span word="like">like</span> <span word="that">that</span>. <span word="As">As</span> <span word="name">name</span> <span word="suggests">suggests</span>, <span word="guerilla">guerilla</span> <span word="marketing">marketing</span> <span word="requires">requires</span> <span word="its">its</span> <span word="marketing">marketing</span> <span word="people">people</span> <span word="work">work</span> <span word="like">like</span> <span word="guerillas">guerillas</span> <span word="or">or</span> <span word="small">small</span>, <span word="disorganized">disorganized</span> <span word="and">and</span> <span word="ill">ill</span>-<span word="equipped">equipped</span> <span word="bandits">bandits</span> <span word="fighting">fighting</span> <span word="small">small</span> <span word="battles">battles</span> <span word="against">against</span> <span word="regular">regular</span>, <span word="large">large</span> <span word="government">government</span> <span word="armies">armies</span>.</p><p><span word="Obviously">Obviously</span>, <span word="in">in</span> <span word="guerilla">guerilla</span> <span word="warfare">warfare</span>, <span word="these">these</span> <span word="ill">ill</span>-<span word="equipped">equipped</span> <span word="and">and</span> <span word="often">often</span> <span word="ill">ill</span>-<span word="clad">clad</span> <span word="and">and</span> <span word="ill">ill</span>-<span word="fed">fed</span> <span word="bandits">bandits</span> <span word="don">don</span>’<span word="t">t</span> <span word="fight">fight</span> <span word="their">their</span> <span word="well">well</span>-<span word="clothed">clothed</span> <span word="counterpart">counterpart</span> <span word="in">in</span> <span word="the">the</span> <span word="regular">regular</span> <span word="fashion">fashion</span>. <span word="That">That</span> <span word="is">is</span>, <span word="they">they</span> <span word="never">never</span> <span word="take">take</span> <span word="the">the</span> <span word="large">large</span> <span word="army">army</span> <span word="head">head</span> <span word="on">on</span>. <span word="Instead">Instead</span>, <span word="they">they</span> <span word="hit">hit</span> <span word="the">the</span> <span word="large">large</span> <span word="army">army</span> <span word="sideways">sideways</span> <span word="and">and</span> <span word="from">from</span> <span word="behind">behind</span> – <span word="always">always</span> <span word="in">in</span> <span word="hit">hit</span>-<span word="and">and</span>-<span word="run">run</span> <span word="skirmishes">skirmishes</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="they">they</span> <span word="hit">hit</span> <span word="a">a</span> <span word="little">little</span> <span word="and">and</span> <span word="run">run</span> <span word="a">a</span> <span word="lot">lot</span>. <span word="This">This</span> <span word="way">way</span>, <span word="they">they</span>’<span word="ll">ll</span> <span word="always">always</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="preserve">preserve</span> <span word="themselves">themselves</span> <span word="while">while</span> <span word="constantly">constantly</span> <span word="annoying">annoying</span> <span word="the">the</span> <span word="enemy">enemy</span> <span word="with">with</span> <span word="surprise">surprise</span> <span word="attacks">attacks</span>.</p><p><span word="Needless">Needless</span> <span word="to">to</span> <span word="say">say</span>, <span word="guerillas">guerillas</span> <span word="fight">fight</span> <span word="smart">smart</span> <span word="battles">battles</span> <span word="and">and</span> <span word="are">are</span> <span word="creative">creative</span> <span word="in">in</span> <span word="tactics">tactics</span>.</p><p><span word="Hence">Hence</span>, <span word="by">by</span> <span word="analogy">analogy</span>, <span word="guerilla">guerilla</span> <span word="marketing">marketing</span> <span word="tactics">tactics</span> <span word="refer">refer</span> <span word="to">to</span> <span word="similar">similar</span> <span word="techniques">techniques</span> <span word="that">that</span> <span word="may">may</span> <span word="look">look</span> <span word="insignificant">insignificant</span> <span word="but">but</span> <span word="are">are</span> <span word="creative">creative</span> <span word="and">and</span> <span word="effective">effective</span>. <span word="They">They</span> <span word="are">are</span> <span word="not">not</span> <span word="methods">methods</span> <span word="traditional">traditional</span> <span word="advertising">advertising</span> <span word="companies">companies</span> <span word="will">will</span> <span word="bother">bother</span> <span word="to">to</span> <span word="try">try</span>.</p>
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