宜家在华网购平台为何姗姗来迟
<p><span word="News">News</span> <span word="that">that</span> <span word="Ikea">Ikea</span> <span word="is">is</span> <span word="rolling">rolling</span> <span word="out">out</span> <span word="an">an</span> <span word="online">online</span> <span word="shopping">shopping</span> <span word="platform">platform</span> <span word="in">in</span> <span word="China">China</span> – <span word="its">its</span> <span word="first">first</span> <span word="in">in</span> <span word="the">the</span> <span word="Asia">Asia</span>-<span word="Pacific">Pacific</span> <span word="region">region</span> – <span word="could">could</span> <span word="be">be</span> <span word="a">a</span> <span word="sign">sign</span> <span word="that">that</span> <span word="Western">Western</span> <span word="retailers">retailers</span> <span word="are">are</span> <span word="at">at</span> <span word="last">last</span> <span word="reacting">reacting</span> <span word="to">to</span> <span word="rising">rising</span> <span word="costs">costs</span> <span word="and">and</span> <span word="shifts">shifts</span> <span word="in">in</span> <span word="consumer">consumer</span> <span word="shopping">shopping</span> <span word="behaviour">behaviour</span>.</p><p>宜家(<span word="Ikea">Ikea</span>)即将在中国推出在线购物平台，这将是其在亚太地区的首个电子商务平台。这一消息可能表明，西方零售商终于要对中国市场上经营成本上升、消费者购物行为发生转变做出反应。</p><p><span word="But">But</span> <span word="what">what</span> <span word="has">has</span> <span word="taken">taken</span> <span word="them">them</span> <span word="so">so</span> <span word="long">long</span>?</p><p>但它们为何花了这么长时间才有所行动？</p><p><span word="Despite">Despite</span> <span word="operating">operating</span> <span word="online">online</span> <span word="models">models</span> <span word="successfully">successfully</span> <span word="in">in</span> <span word="the">the</span> <span word="UK">UK</span> <span word="and">and</span> <span word="other">other</span> <span word="parts">parts</span> <span word="of">of</span> <span word="Northern">Northern</span> <span word="Europe">Europe</span>, <span word="it">it</span> <span word="has">has</span> <span word="taken">taken</span> <span word="Ikea">Ikea</span> <span word="seven">seven</span> <span word="years">years</span> <span word="to">to</span> <span word="get">get</span> <span word="to">to</span> <span word="a">a</span> <span word="similar">similar</span> <span word="point">point</span> <span word="in">in</span> <span word="China">China</span>.</p><p>尽管在英国和其他北欧国家成功运营着在线购物平台，但宜家花了7年时间才在中国推出电商平台。</p>
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