个人品牌比你想象的脆弱
<p><span word="No">No</span> <span word="one">one</span> <span word="employs">employs</span> <span word="an">an</span> <span word="architect">architect</span> <span word="whose">whose</span> <span word="house">house</span> <span word="falls">falls</span> <span word="down">down</span>, <span word="or">or</span> <span word="a">a</span> <span word="plumber">plumber</span> <span word="whose">whose</span> <span word="own">own</span> <span word="pipes">pipes</span> <span word="burst">burst</span>. <span word="So">So</span> <span word="why">why</span> <span word="would">would</span> <span word="anyone">anyone</span> <span word="hire">hire</span> <span word="a">a</span> <span word="branding">branding</span> <span word="guru">guru</span> <span word="who">who</span> <span word="ruins">ruins</span> <span word="his">his</span> <span word="personal">personal</span> <span word="brand">brand</span>?</p><p>没有人会请一个自家房屋倒塌的建筑师，也没有人会请一个自家管道破裂的管道工。那么为什么有人会请一个毁了自己个人品牌的品牌专家呢？</p><p><span word="This">This</span> <span word="difficulty">difficulty</span> <span word="confronts">confronts</span> <span word="Kevin">Kevin</span> <span word="Roberts">Roberts</span>, <span word="chairman">chairman</span> <span word="of">of</span> <span word="the">the</span> <span word="advertising">advertising</span> <span word="agency">agency</span> <span word="Saatchi">Saatchi</span> & <span word="Saatchi">Saatchi</span> <span word="and">and</span> “<span word="head">head</span> <span word="coach">coach</span>” <span word="of">of</span> <span word="its">its</span> <span word="parent">parent</span> <span word="group">group</span> <span word="Publicis">Publicis</span>. <span word="Mr">Mr</span> <span word="Roberts">Roberts</span> <span word="resigned">resigned</span> <span word="on">on</span> <span word="Wednesday">Wednesday</span> <span word="after">after</span> <span word="provoking">provoking</span> <span word="Maurice">Maurice</span> <span word="L">L</span>é<span word="vy">vy</span>, <span word="Publicis">Publicis</span> <span word="chief">chief</span> <span word="executive">executive</span>, <span word="with">with</span> <span word="remarks">remarks</span> <span word="about">about</span> <span word="women">women</span> <span word="in">in</span> <span word="advertising">advertising</span>, <span word="angering">angering</span> <span word="colleagues">colleagues</span> <span word="and">and</span> <span word="giving">giving</span> <span word="clients">clients</span> <span word="an">an</span> <span word="incentive">incentive</span> <span word="to">to</span> <span word="fire">fire</span> <span word="his">his</span> <span word="agency">agency</span>.</p><p>广告公司盛世长城(<span word="Saatchi">Saatchi</span> & <span word="Saatchi">Saatchi</span>)主席、盛世长城母公司阳狮集团(<span word="Publicis">Publicis</span>)“首席教练”凯文•罗伯茨(<span word="Kevin">Kevin</span> <span word="Roberts">Roberts</span>)就遇到了这种困难。罗伯茨于上周三宣布辞职，因为他有关广告界女性的言论激怒了阳狮首席执行官莫里斯•雷维(<span word="Maurice">Maurice</span> <span word="L">L</span>é<span word="vy">vy</span>)，让同事愤怒，并让客户想要炒掉他的公司。</p>
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