为重获品牌声望 寇驰从北美商场大规模撤出
<p><span word="Coach">Coach</span> <span word="is">is</span> <span word="going">going</span> <span word="First">First</span> <span word="Class">Class</span>.</p><p>寇驰要走高端路线。</p><p><span word="The">The</span> <span word="leather">leather</span>-<span word="goods">goods</span> <span word="maker">maker</span> <span word="will">will</span> <span word="no">no</span> <span word="longer">longer</span> <span word="sell">sell</span> <span word="its">its</span> <span word="handbags">handbags</span> <span word="and">and</span> <span word="purses">purses</span> <span word="at">at</span> <span word="some">some</span> "<span word="lower">lower</span> <span word="volume">volume</span>" <span word="department">department</span> <span word="stores">stores</span>, <span word="the">the</span> <span word="company">company</span> <span word="announced">announced</span> <span word="Tuesday">Tuesday</span>. <span word="The">The</span> <span word="move">move</span> <span word="comes">comes</span> <span word="in">in</span> <span word="response">response</span> <span word="to">to</span> <span word="the">the</span> <span word="brand">brand</span>'<span word="s">s</span> <span word="perceived">perceived</span> <span word="diluted">diluted</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="wealthier">wealthier</span> <span word="shoppers">shoppers</span> <span word="amid">amid</span> <span word="mass">mass</span> <span word="market">market</span> <span word="access">access</span>.</p><p>皮件制造商寇驰本周二宣布，将停止在“低端”的百货商店出售其手袋和钱包。此举是寇驰感到其产品在大众化商场出售，致使对有钱人的吸引力被削弱而做出的反应。</p><p><span word="According">According</span> <span word="to">to</span> <span word="Tuesday">Tuesday</span>'<span word="s">s</span> <span word="announcement">announcement</span>, <span word="Coach">Coach</span> <span word="will">will</span> <span word="stop">stop</span> <span word="selling">selling</span> <span word="to">to</span> <span word="around">around</span> 250 <span word="locations">locations</span> <span word="in">in</span> <span word="North">North</span> <span word="America">America</span> <span word="as">as</span> <span word="of">of</span> 2017, <span word="and">and</span> <span word="also">also</span> <span word="strictly">strictly</span> <span word="control">control</span> <span word="any">any</span> <span word="discounts">discounts</span> <span word="that">that</span> <span word="department">department</span> <span word="stores">stores</span> <span word="can">can</span> <span word="offer">offer</span>.</p><p>根据周二的公告，2017年寇驰将在北美的约250个销售点停止销售，并且严格控制百货公司可以提供的任何折扣。</p>
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