揭秘：拯救乒乓球的TTX项目
<p><span word="I">I</span> <span word="almost">almost</span> <span word="never">never</span> <span word="watch">watch</span> <span word="table">table</span> <span word="tennis">tennis</span>. <span word="But">But</span> <span word="when">when</span> <span word="I">I</span> <span word="sat">sat</span> <span word="down">down</span> <span word="to">to</span> <span word="watch">watch</span> <span word="the">the</span> <span word="Rio">Rio</span> <span word="Olympics">Olympics</span> <span word="women">women</span>'<span word="s">s</span> <span word="finals">finals</span> <span word="happen">happen</span> <span word="in">in</span> <span word="front">front</span> <span word="of">of</span> <span word="me">me</span>, <span word="I">I</span> <span word="was">was</span> <span word="drawn">drawn</span> <span word="in">in</span>. <span word="Swoosh">Swoosh</span>, <span word="spin">spin</span>, <span word="smash">smash</span>, <span word="and">and</span> <span word="swing">swing</span>. <span word="Oh">Oh</span>, <span word="you">you</span> <span word="thought">thought</span> <span word="she">she</span> <span word="was">was</span> <span word="going">going</span> <span word="to">to</span> <span word="hit">hit</span> <span word="it">it</span> <span word="this">this</span> <span word="way">way</span>? <span word="Nope">Nope</span>, <span word="it">it</span>'<span word="s">s</span> <span word="a">a</span> <span word="smash">smash</span> <span word="to">to</span> <span word="the">the</span> <span word="other">other</span> <span word="side">side</span>. <span word="What">What</span> <span word="is">is</span> <span word="she">she</span> <span word="thinking">thinking</span> <span word="of">of</span> <span word="next">next</span>?</p><p>我几乎从来不观看乒乓球。但当我在决赛现场坐下观看里约奥运会女子乒乓球决赛，比赛就发生在我眼前的时候，我立刻被吸引住了。嗖地一拉！旋球，扣球，弧旋球，让人眼花缭乱。亲，你以为她要往桌这边打么？那你上当了！她一下就把球扣到了另一边。她下一招又是什么呢？</p><p><span word="While">While</span> <span word="I">I</span> <span word="was">was</span> <span word="captivated">captivated</span> <span word="by">by</span> <span word="the">the</span> <span word="fast">fast</span>-<span word="paced">paced</span> <span word="match">match</span>, <span word="I">I</span> <span word="couldn">couldn</span>'<span word="t">t</span> <span word="help">help</span> <span word="but">but</span> <span word="notice">notice</span> <span word="the">the</span> <span word="age">age</span> <span word="of">of</span> <span word="my">my</span> <span word="fellow">fellow</span> <span word="audience">audience</span> <span word="members">members</span>. <span word="A">A</span> <span word="look">look</span> <span word="around">around</span> <span word="the">the</span> <span word="arena">arena</span> <span word="told">told</span> <span word="me">me</span> <span word="they">they</span> <span word="ranged">ranged</span> <span word="from">from</span> <span word="mid">mid</span>-30<span word="s">s</span> <span word="to">to</span> <span word="graying">graying</span> <span word="hair">hair</span>. <span word="Where">Where</span> <span word="are">are</span> <span word="the">the</span> <span word="young">young</span> <span word="people">people</span>?</p><p>我完全被快节奏的比赛迷住了，不禁注意到我周围观众的年龄分布。一眼望去，观众的年龄层基本都是35岁向上到头发花白的老人。我们这群年轻人在哪儿呢？</p><p><span word="Organizations">Organizations</span> <span word="from">from</span> <span word="across">across</span> <span word="the">the</span> <span word="spectrum">spectrum</span> <span word="are">are</span> <span word="trying">trying</span> <span word="hard">hard</span> <span word="to">to</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="the">the</span> <span word="younger">younger</span> <span word="generation">generation</span>. <span word="The">The</span> <span word="International">International</span> <span word="Table">Table</span> <span word="Tennis">Tennis</span> <span word="Federation">Federation</span> <span word="is">is</span> <span word="no">no</span> <span word="exception">exception</span>. <span word="To">To</span> <span word="find">find</span> <span word="out">out</span> <span word="more">more</span> <span word="about">about</span> <span word="the">the</span> <span word="lack">lack</span> <span word="of">of</span> <span word="youth">youth</span> <span word="interest">interest</span>, <span word="I">I</span> <span word="talked">talked</span> <span word="to">to</span> <span word="the">the</span> <span word="ITTF">ITTF</span> <span word="marketing">marketing</span> <span word="director">director</span> <span word="Steve">Steve</span> <span word="Dainton">Dainton</span>.</p><p>其实，各行各业的公司都在为吸引年轻的人群而努力。国际乒联也不例外。为了弄明白为什么年轻人缺乏兴趣，我和国际乒联市场总监史蒂夫丹顿聊了起来。</p>
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