你还敢直视广告牌吗？小心被“监控”了！
<p><span word="Clear">Clear</span> <span word="Channel">Channel</span> <span word="Outdoor">Outdoor</span> — <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="largest">largest</span> <span word="outdoor">outdoor</span> <span word="advertising">advertising</span> <span word="companies">companies</span> <span word="in">in</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>. — <span word="is">is</span> <span word="starting">starting</span> <span word="a">a</span> <span word="new">new</span> <span word="program">program</span> <span word="called">called</span> <span word="Radar">Radar</span> <span word="that">that</span> <span word="will">will</span> <span word="use">use</span> <span word="billboards">billboards</span> <span word="to">to</span> <span word="map">map</span> <span word="real">real</span>-<span word="world">world</span> <span word="habits">habits</span> <span word="and">and</span> <span word="behaviors">behaviors</span> <span word="from">from</span> <span word="nearby">nearby</span> <span word="consumers">consumers</span>.</p><p>美国最大的户外广告公司之一<span word="Clear">Clear</span> <span word="Channel">Channel</span> <span word="Outdoor">Outdoor</span>正在开始一项名为<span word="Radar">Radar</span>的新业务，通过广告牌探测经过路人的习惯和行为。</p><p><span word="The">The</span> <span word="technology">technology</span> <span word="is">is</span> <span word="sure">sure</span> <span word="to">to</span> <span word="help">help</span> <span word="advertisers">advertisers</span> <span word="better">better</span> <span word="target">target</span> <span word="their">their</span> <span word="ads">ads</span>. <span word="But">But</span> <span word="privacy">privacy</span> <span word="advocates">advocates</span> <span word="argue">argue</span> <span word="that">that</span> <span word="it">it</span>'<span word="s">s</span>, <span word="well">well</span>, <span word="a">a</span> <span word="little">little</span> <span word="creepy">creepy</span>.</p><p>这项技术可以帮助广告商更好的定位其广告对象。但是隐私保护者认为这项技术太可怕了。</p><p><span word="This">This</span> <span word="is">is</span> <span word="how">how</span> <span word="Clear">Clear</span> <span word="Channel">Channel</span> <span word="Outdoor">Outdoor</span> <span word="describes">describes</span> <span word="how">how</span> <span word="the">the</span> <span word="program">program</span> <span word="works">works</span>, <span word="in">in</span> <span word="a">a</span> <span word="video">video</span> <span word="on">on</span> <span word="its">its</span> <span word="website">website</span>:"<span word="Using">Using</span> <span word="anonymous">anonymous</span> <span word="aggregated">aggregated</span> <span word="data">data</span> <span word="from">from</span> <span word="consumer">consumer</span> <span word="cellular">cellular</span> <span word="and">and</span> <span word="mobile">mobile</span> <span word="devices">devices</span>, <span word="RADAR">RADAR</span> <span word="measures">measures</span> <span word="consumer">consumer</span>'<span word="s">s</span> <span word="real">real</span>-<span word="world">world</span> <span word="travel">travel</span> <span word="patterns">patterns</span> <span word="and">and</span> <span word="behaviors">behaviors</span> <span word="as">as</span> <span word="they">they</span> <span word="move">move</span> <span word="through">through</span> <span word="their">their</span> <span word="day">day</span>, <span word="analyzing">analyzing</span> <span word="data">data</span> <span word="on">on</span> <span word="direction">direction</span> <span word="of">of</span> <span word="travel">travel</span>, <span word="billboard">billboard</span> <span word="viewability">viewability</span>, <span word="and">and</span> <span word="visits">visits</span> <span word="to">to</span> <span word="specific">specific</span> <span word="destinations">destinations</span>. <span word="This">This</span> <span word="movement">movement</span> <span word="is">is</span> <span word="then">then</span> <span word="mapped">mapped</span> <span word="against">against</span> <span word="Clear">Clear</span> <span word="Channel">Channel</span>'<span word="s">s</span> <span word="displays">displays</span>, <span word="allowing">allowing</span> <span word="advertisers">advertisers</span> <span word="to">to</span> <span word="plan">plan</span> <span word="and">and</span> <span word="buy">buy</span> <span word="Out">Out</span>-<span word="Of">Of</span>-<span word="Home">Home</span> <span word="to">to</span> <span word="reach">reach</span> <span word="specific">specific</span> <span word="behavioral">behavioral</span> <span word="audience">audience</span> <span word="segments">segments</span>."</p><p>在<span word="Clear">Clear</span> <span word="Channel">Channel</span> <span word="Outdoor">Outdoor</span>网站上的视频中有关于这项技术的描述：“通过使用电话网络和移动设备收集匿名数据，雷达测量路人的移动方式和一天中的活动行为，分析移动数据，广告牌路人可视度，特定目的地。这些数据会布局在<span word="Clear">Clear</span> <span word="Channel">Channel</span>的广告牌上，允许广告商计划和购买<span word="Out">Out</span>-<span word="Of">Of</span>-<span word="Home">Home</span>户外特定受众信息。”</p>
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