单身狗的双11为何全民都在买买买
<p><span word="As">As</span> <span word="the">the</span> <span word="name">name</span> <span word="suggests">suggests</span>, <span word="Singles">Singles</span>' <span word="Day">Day</span> <span word="began">began</span> <span word="as">as</span> <span word="a">a</span> <span word="day">day</span> <span word="for">for</span> <span word="single">single</span> <span word="people">people</span> - <span word="apparently">apparently</span> <span word="a">a</span> <span word="chance">chance</span> <span word="to">to</span> <span word="celebrate">celebrate</span> <span word="for">for</span> <span word="the">the</span> <span word="singletons">singletons</span>, <span word="or">or</span> "<span word="bare">bare</span> <span word="sticks">sticks</span>", <span word="symbolised">symbolised</span> <span word="by">by</span> <span word="the">the</span> <span word="four">four</span> <span word="number">number</span> <span word="ones">ones</span> <span word="in">in</span> <span word="the">the</span> <span word="date">date</span> <span word="of">of</span> 11 <span word="November">November</span> - 11/11.</p><p>顾名思义，光棍节是一个献给单身者的节日——显然这是一个单身者，或称“光棍”相互庆贺的日子，11月11日这个日期的四个数字就象征着光棍们。</p><p><span word="But">But</span> <span word="in">in</span> 2009 <span word="the">the</span> <span word="online">online</span> <span word="retail">retail</span> <span word="firm">firm</span> <span word="Alibaba">Alibaba</span> <span word="adopted">adopted</span> <span word="the">the</span> <span word="day">day</span> <span word="to">to</span> <span word="promote">promote</span> <span word="a">a</span> <span word="massive">massive</span> <span word="online">online</span> <span word="shopping">shopping</span> <span word="sale">sale</span>. <span word="It">It</span> <span word="said">said</span> <span word="the">the</span> <span word="date">date</span> <span word="was">was</span> <span word="easy">easy</span> <span word="to">to</span> <span word="remember">remember</span>, <span word="and">and</span> <span word="conveniently">conveniently</span> <span word="placed">placed</span> <span word="in">in</span> <span word="a">a</span> <span word="consumer">consumer</span> <span word="spending">spending</span> <span word="lull">lull</span> <span word="between">between</span> <span word="National">National</span> <span word="Day">Day</span> <span word="and">and</span> <span word="Chinese">Chinese</span> <span word="New">New</span> <span word="Year">Year</span> <span word="holiday">holiday</span>.</p><p>然而在2009年事情发生了变化，在线零售公司阿里巴巴开始利用这个日子举行大型的网购促销活动。据说这个日期很容易被人们记住，而且恰好又正处在国庆黄金周和中国新年假期之间的销售淡季，正好可以刺激销售。</p><p><span word="Singles">Singles</span>' <span word="Day">Day</span> <span word="rapidly">rapidly</span> <span word="became">became</span> <span word="a">a</span> <span word="hit">hit</span>. <span word="Other">Other</span> <span word="online">online</span> <span word="retailers">retailers</span> <span word="began">began</span> <span word="cashing">cashing</span> <span word="in">in</span>, <span word="and">and</span> <span word="Alibaba">Alibaba</span> <span word="copyrighted">copyrighted</span> <span word="the">the</span> <span word="term">term</span> "<span word="Double">Double</span> 11".</p><p>光棍节很快就成为热门话题，其他的在线零售商也开始从中分羹，阿里巴巴为“双十一”这个称谓申请了版权。</p><p><span word="It">It</span> <span word="says">says</span> <span word="that">that</span> <span word="since">since</span> 2009, <span word="year">year</span>-<span word="on">on</span>-<span word="year">year</span> <span word="sales">sales</span> <span word="of">of</span> <span word="Alibaba">Alibaba</span> <span word="growth">growth</span> <span word="has">has</span> <span word="averaged">averaged</span> 640%.</p><p>据说自2009年来，该公司的营业额的年比增长率平均高达640%。</p><p><span word="And">And</span> <span word="with">with</span> <span word="a">a</span> <span word="total">total</span> <span word="population">population</span> <span word="of">of</span> 1.3 <span word="billion">billion</span> <span word="people">people</span>, <span word="there">there</span>'<span word="s">s</span> <span word="still">still</span> <span word="plenty">plenty</span> <span word="of">of</span> <span word="room">room</span> <span word="for">for</span> <span word="growth">growth</span>.<span word="But">But</span> <span word="Alibaba">Alibaba</span> <span word="also">also</span> <span word="has">has</span> <span word="global">global</span> <span word="aspirations">aspirations</span>. <span word="It">It</span> <span word="says">says</span> <span word="more">more</span> <span word="than">than</span> 200 <span word="overseas">overseas</span> <span word="merchants">merchants</span> <span word="from">from</span> <span word="more">more</span> <span word="than">than</span> 20 <span word="countries">countries</span> <span word="had">had</span> <span word="confirmed">confirmed</span> <span word="participation">participation</span> <span word="in">in</span> <span word="its">its</span> <span word="Singles">Singles</span>' <span word="Day">Day</span> <span word="sales">sales</span> <span word="this">this</span> <span word="year">year</span>, <span word="with">with</span> <span word="multinational">multinational</span> <span word="brands">brands</span> <span word="taking">taking</span> <span word="part">part</span> <span word="in">in</span> <span word="the">the</span> "11.11 <span word="shopping">shopping</span> <span word="festival">festival</span>" <span word="for">for</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span>.</p>
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