海外商家加入中国双11促销大战
<p><span word="HONG">HONG</span> <span word="KONG">KONG</span> — <span word="Over">Over</span> <span word="the">the</span> <span word="past">past</span> <span word="year">year</span>, <span word="A">A</span>2, <span word="an">an</span> <span word="Australian">Australian</span> <span word="milk">milk</span> <span word="company">company</span>, <span word="made">made</span> <span word="an">an</span> <span word="unexpected">unexpected</span> <span word="discovery">discovery</span>: <span word="A">A</span> <span word="sharp">sharp</span> <span word="increase">increase</span> <span word="in">in</span> <span word="domestic">domestic</span> <span word="sales">sales</span> <span word="came">came</span> <span word="courtesy">courtesy</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="bulk">bulk</span> <span word="buyers">buyers</span>, <span word="not">not</span> <span word="Australian">Australian</span> <span word="mothers">mothers</span>.</p><p>香港——澳大利亚牛奶公司<span word="A">A</span>2在过去的一年里有一个意想不到的发现：国内销售额的大幅增长归功于中国的大宗购买者，而不是澳大利亚的母亲。</p><p><span word="Bricks">Bricks</span> <span word="and">and</span> <span word="mortar">mortar</span>, <span word="the">the</span> <span word="company">company</span> <span word="knew">knew</span>, <span word="would">would</span> <span word="not">not</span> <span word="bridge">bridge</span> <span word="the">the</span> 4,000-<span word="mile">mile</span> <span word="gap">gap</span> <span word="between">between</span> <span word="the">the</span> <span word="two">two</span> <span word="countries">countries</span> <span word="and">and</span> <span word="put">put</span> <span word="its">its</span> <span word="products">products</span> <span word="at">at</span> <span word="the">the</span> <span word="doorstep">doorstep</span> <span word="of">of</span> <span word="its">its</span> <span word="newest">newest</span> <span word="customers">customers</span>.</p><p>公司知道，本土的零售店不可能缩短中国与澳大利亚之间4000英里的距离，把公司的产品送到这些最新客户的家门口。</p><p><span word="But">But</span> <span word="a">a</span> <span word="partnership">partnership</span> <span word="with">with</span> <span word="two">two</span> <span word="of">of</span> <span word="China">China</span>’<span word="s">s</span> <span word="biggest">biggest</span> <span word="online">online</span> <span word="marketplaces">marketplaces</span>? <span word="That">That</span> <span word="could">could</span> <span word="pay">pay</span> <span word="off">off</span>. <span word="And">And</span> <span word="A">A</span>2’<span word="s">s</span> <span word="jump">jump</span> <span word="onto">onto</span> <span word="Alibaba">Alibaba</span>’<span word="s">s</span> <span word="TMall">TMall</span> <span word="and">and</span> <span word="the">the</span> <span word="rival">rival</span> <span word="JD">JD</span>.<span word="com">com</span> <span word="six">six</span> <span word="months">months</span> <span word="ago">ago</span> <span word="led">led</span> <span word="the">the</span> <span word="company">company</span> <span word="directly">directly</span> <span word="into">into</span> <span word="the">the</span> <span word="frenzy">frenzy</span> <span word="of">of</span> <span word="discounting">discounting</span> <span word="that">that</span> <span word="is">is</span> <span word="Singles">Singles</span> <span word="Day">Day</span>, <span word="China">China</span>’<span word="s">s</span> <span word="annual">annual</span> <span word="discount">discount</span> <span word="shopping">shopping</span> <span word="festival">festival</span>.</p><p>但与中国两家最大的网购平台合作呢？可能会富有成效。于是在半年前，<span word="A">A</span>2在阿里巴巴的天猫及其对手京东踊跃登场，这让公司能直接参与“光棍节”的降价狂欢，光棍节是中国一年一度的打折购物节。</p><p><span word="The">The</span> <span word="event">event</span> <span word="began">began</span> <span word="as">as</span> <span word="a">a</span> <span word="celebration">celebration</span> <span word="of">of</span> <span word="single">single</span> <span word="people">people</span>, <span word="held">held</span> <span word="on">on</span> <span word="a">a</span> <span word="date">date</span> <span word="that">that</span> <span word="said">said</span> <span word="it">it</span> <span word="all">all</span>: 11/11. <span word="But">But</span> <span word="it">it</span> <span word="has">has</span> <span word="long">long</span> <span word="since">since</span> <span word="moved">moved</span> <span word="beyond">beyond</span> <span word="the">the</span> <span word="province">province</span> <span word="of">of</span> <span word="lonely">lonely</span> <span word="shoppers">shoppers</span> <span word="and">and</span> <span word="Chinese">Chinese</span> <span word="sellers">sellers</span>. <span word="This">This</span> <span word="year">year</span>, <span word="a">a</span> <span word="long">long</span> <span word="list">list</span> <span word="of">of</span> <span word="foreign">foreign</span> <span word="companies">companies</span> <span word="waited">waited</span> <span word="for">for</span> <span word="the">the</span> <span word="clock">clock</span> <span word="to">to</span> <span word="hit">hit</span> <span word="midnight">midnight</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span>.</p>
页:
[1]