囧研究：为什么化妆品都死贵死贵的？
<p><span word="Financially">Financially</span> <span word="speaking">speaking</span>, <span word="makeup">makeup</span> <span word="can">can</span> <span word="be">be</span> <span word="a">a</span> <span word="burden">burden</span>. <span word="One">One</span> <span word="item">item</span> <span word="might">might</span> <span word="not">not</span> <span word="break">break</span> <span word="the">the</span> <span word="bank">bank</span>, <span word="but">but</span> <span word="the">the</span> <span word="combined">combined</span> <span word="cost">cost</span> <span word="of">of</span> <span word="everything">everything</span> <span word="you">you</span> <span word="might">might</span> <span word="find">find</span> <span word="in">in</span> <span word="a">a</span> <span word="woman">woman</span>’<span word="s">s</span> <span word="makeup">makeup</span> <span word="bag">bag</span>—<span word="foundation">foundation</span>, <span word="blush">blush</span>, <span word="mascara">mascara</span>, <span word="eye">eye</span> <span word="liner">liner</span>, <span word="eye">eye</span> <span word="shadow">shadow</span>, <span word="and">and</span> <span word="so">so</span> <span word="on">on</span>—<span word="quickly">quickly</span> <span word="adds">adds</span> <span word="up">up</span>. <span word="By">By</span> <span word="one">one</span> <span word="estimate">estimate</span>, <span word="a">a</span> <span word="woman">woman</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span> <span word="will">will</span> <span word="spend">spend</span> <span word="an">an</span> <span word="average">average</span> <span word="of">of</span> $15,000 <span word="on">on</span> <span word="makeup">makeup</span> <span word="in">in</span> <span word="her">her</span> <span word="lifetime">lifetime</span>.</p><p>化妆品在是我们经济上一个负担。一款化妆品可能不会让你破产，但是把一个女人化妆包里所有的化妆品加起来——粉底，腮红，睫毛膏，眼线笔等等——费用就很多了。据估计，美国女性一生在化妆品上的平均花费就有1.5万美元。</p><p><span word="The">The</span> <span word="kicker">kicker</span> <span word="is">is</span>, <span word="the">the</span> <span word="ingredients">ingredients</span> <span word="in">in</span> <span word="these">these</span> <span word="products">products</span> <span word="often">often</span> <span word="account">account</span> <span word="for">for</span> <span word="no">no</span> <span word="more">more</span> <span word="than">than</span> 15% <span word="of">of</span> <span word="the">the</span> <span word="cost">cost</span>, <span word="according">according</span> <span word="to">to</span> <span word="Randy">Randy</span> <span word="Schueller">Schueller</span>, <span word="a">a</span> <span word="cosmetic">cosmetic</span> <span word="chemist">chemist</span> <span word="who">who</span> <span word="has">has</span> <span word="been">been</span> <span word="in">in</span> <span word="the">the</span> <span word="beauty">beauty</span> <span word="business">business</span> <span word="for">for</span> <span word="more">more</span> <span word="than">than</span> 30 <span word="years">years</span> <span word="and">and</span> <span word="is">is</span> <span word="co">co</span>-<span word="founder">founder</span> <span word="of">of</span> <span word="The">The</span> <span word="Beauty">Beauty</span> <span word="Brains">Brains</span>, <span word="a">a</span> <span word="website">website</span> <span word="devoted">devoted</span> <span word="to">to</span> <span word="debunking">debunking</span> <span word="cosmetic">cosmetic</span> <span word="myths">myths</span> <span word="through">through</span> <span word="science">science</span>.</p><p>从事美妆领域30多年的化妆品专家、同时也是<span word="The">The</span> <span word="Beauty">Beauty</span> <span word="Brains">Brains</span>网站的联合创始人兰迪 ·舒尔勒说：让人糟心的是，化妆品里原料只占不到售价的15％。<span word="The">The</span> <span word="Beauty">Beauty</span> <span word="Brains">Brains</span>网站致力于通过科学的方式揭露化妆品的秘密。</p><p><span word="Mainly">Mainly</span> <span word="what">what</span> <span word="people">people</span> <span word="are">are</span> <span word="paying">paying</span> <span word="for">for</span> <span word="is">is</span> <span word="marketing">marketing</span>, <span word="packaging">packaging</span>, <span word="and">and</span> <span word="brand">brand</span> <span word="prestige">prestige</span>. <span word="That">That</span>’<span word="s">s</span> <span word="why">why</span> <span word="lipstick">lipstick</span>, <span word="for">for</span> <span word="example">example</span>, <span word="which">which</span> <span word="is">is</span> <span word="mostly">mostly</span> <span word="wax">wax</span>, <span word="oil">oil</span>, <span word="and">and</span> <span word="pigments">pigments</span>, <span word="routinely">routinely</span> <span word="costs">costs</span> <span word="more">more</span> <span word="than">than</span> $20 <span word="a">a</span> <span word="tube">tube</span> <span word="at">at</span> <span word="a">a</span> <span word="department">department</span> <span word="store">store</span> <span word="makeup">makeup</span> <span word="counter">counter</span>.</p>
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