企业家成功的5大要素 乔布斯全都有
<p><span word="No">No</span> <span word="one">one</span> <span word="could">could</span> <span word="have">have</span> <span word="taught">taught</span> <span word="you">you</span> <span word="more">more</span> <span word="about">about</span> <span word="starting">starting</span> <span word="a">a</span> <span word="company">company</span> <span word="than">than</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span>, <span word="and">and</span> <span word="I">I</span> <span word="had">had</span> <span word="the">the</span> <span word="privilege">privilege</span> <span word="and">and</span> <span word="honor">honor</span> <span word="of">of</span> <span word="working">working</span> <span word="for">for</span> <span word="him">him</span> <span word="in">in</span> <span word="the">the</span> <span word="Macintosh">Macintosh</span> <span word="division">division</span> <span word="of">of</span> <span word="Apple">Apple</span>.</p><p>没有人能够比斯蒂夫·乔布斯给你更多关于创建公司的指导了，而笔者也有幸能够与他曾经在苹果的麦金塔电脑（<span word="Macintosh">Macintosh</span>）开发部门共同工作。</p><p><span word="Over">Over</span> <span word="the">the</span> <span word="course">course</span> <span word="of">of</span> <span word="several">several</span> <span word="years">years</span>, <span word="and">and</span> <span word="then">then</span> <span word="watching">watching</span> <span word="him">him</span> <span word="for">for</span> <span word="another">another</span> <span word="two">two</span> <span word="decades">decades</span>, <span word="these">these</span> <span word="are">are</span> <span word="the">the</span> <span word="five">five</span> <span word="most">most</span> <span word="important">important</span> <span word="things">things</span> <span word="that">that</span> <span word="I">I</span> <span word="learned">learned</span> <span word="about">about</span> <span word="startups">startups</span> <span word="from">from</span> <span word="him">him</span>.</p><p>经过了这些年，再留意他近20年的成就，下面就是笔者从他身上所学到的5件创建公司最重要的经验。</p><p>1. <span word="People">People</span> <span word="cannot">cannot</span> <span word="tell">tell</span> <span word="you">you</span> <span word="what">what</span> <span word="they">they</span> <span word="need">need</span>.</p><p>1. 人们无法告诉你他们的需求是什么。</p><p><span word="They">They</span> <span word="can">can</span> <span word="tell">tell</span> <span word="you">you</span> <span word="what">what</span> <span word="they">they</span> <span word="want">want</span>, <span word="and">and</span> <span word="it">it</span>’<span word="s">s</span> <span word="usually">usually</span> <span word="along">along</span> <span word="the">the</span> <span word="lines">lines</span> <span word="of">of</span> <span word="a">a</span> <span word="better">better</span>, <span word="faster">faster</span> <span word="and">and</span> <span word="cheaper">cheaper</span> <span word="status">status</span> <span word="quo">quo</span>. <span word="For">For</span> <span word="example">example</span>, <span word="in">in</span> <span word="the">the</span> 1980<span word="s">s</span>, <span word="Apple">Apple</span>’<span word="s">s</span> <span word="customers">customers</span> <span word="wanted">wanted</span> <span word="a">a</span> <span word="better">better</span>, <span word="faster">faster</span> <span word="and">and</span> <span word="cheaper">cheaper</span> <span word="Apple">Apple</span> <span word="II">II</span>. <span word="No">No</span> <span word="one">one</span> <span word="asked">asked</span> <span word="for">for</span> <span word="a">a</span> <span word="Macintosh">Macintosh</span>. <span word="Truly">Truly</span> <span word="successful">successful</span> <span word="entrepreneurs">entrepreneurs</span> <span word="create">create</span> <span word="what">what</span> <span word="people">people</span> <span word="cannot">cannot</span> <span word="articulate">articulate</span>.</p><p>他们能够告诉你他们需要的是什么，并且它常常随着现有产品更好，更快和更便宜而演变的。比如在20世纪80年代，苹果的顾客希望得到的是更完善，更快速和更便宜的<span word="Apple">Apple</span> <span word="II">II</span>。而<span word="Macintosh">Macintosh</span>则无人问津。真正成功的企业家能够为人们创造出人们无法用言语描述的产品。</p>
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