想要平步青云？从发一封邮件开始
<p>冷邮件：在这个互联网社交年代，学会发<span word="COLD">COLD</span> <span word="EMAIL">EMAIL</span>是个事业、爱情、生活成功的必备技能。 <span word="COLD">COLD</span> <span word="EMAIL">EMAIL</span>（冷邮件）的意思就是，你拿到了一个刚刚在线上或者线下认识的人的邮箱，然后要发邮件给<span word="Ta">Ta</span>，以此来认识<span word="Ta">Ta</span>、请教<span word="Ta">Ta</span>、或是请求<span word="Ta">Ta</span>的帮助</p><p><span word="CEOs">CEOs</span> <span word="are">are</span> <span word="thirsty">thirsty</span> <span word="for">for</span> <span word="insight">insight</span> <span word="from">from</span> <span word="the">the</span> <span word="front">front</span> <span word="lines">lines</span>. <span word="And">And</span> <span word="yet">yet</span> <span word="those">those</span> <span word="of">of</span> <span word="us">us</span> <span word="on">on</span> <span word="those">those</span> <span word="front">front</span> <span word="lines">lines</span> – <span word="whether">whether</span> <span word="we">we</span> <span word="are">are</span> <span word="customers">customers</span> <span word="or">or</span> <span word="employees">employees</span> – <span word="are">are</span> <span word="often">often</span> <span word="hesitant">hesitant</span> <span word="to">to</span> <span word="reach">reach</span> <span word="out">out</span> <span word="to">to</span> <span word="senior">senior</span> <span word="leaders">leaders</span> <span word="who">who</span> <span word="are">are</span> <span word="only">only</span> <span word="an">an</span> <span word="email">email</span> <span word="away">away</span>.</p><p>第一手信息是每一个<span word="CEO">CEO</span>所渴望的东西。然而不管是员工还是客户，把握着第一手信息的我们却总是犹豫，连给高层人物发冷邮件都不敢尝试。</p><p><span word="I">I</span> <span word="saw">saw</span> <span word="this">this</span> <span word="the">the</span> <span word="other">other</span> <span word="day">day</span> <span word="in">in</span> <span word="a">a</span> <span word="friend">friend</span> <span word="who">who</span> <span word="works">works</span> <span word="for">for</span> <span word="Salesforce">Salesforce</span>. <span word="My">My</span> <span word="friend">friend</span> <span word="is">is</span> <span word="a">a</span> <span word="mid">mid</span>-<span word="level">level</span> <span word="manager">manager</span>, <span word="and">and</span> <span word="he">he</span>’<span word="s">s</span> <span word="very">very</span> <span word="observant">observant</span> <span word="and">and</span> <span word="bright">bright</span>. <span word="He">He</span> <span word="has">has</span> <span word="a">a</span> <span word="ton">ton</span> <span word="of">of</span> <span word="insight">insight</span> <span word="and">and</span> <span word="perspective">perspective</span> <span word="about">about</span> <span word="Salesforce">Salesforce</span> <span word="and">and</span> <span word="Marc">Marc</span> <span word="Benioff">Benioff</span>, <span word="the">the</span> <span word="founder">founder</span> <span word="and">and</span> <span word="CEO">CEO</span> <span word="of">of</span> <span word="Salesforce">Salesforce</span>, <span word="would">would</span> <span word="be">be</span> <span word="better">better</span> <span word="off">off</span> <span word="knowing">knowing</span>. <span word="And">And</span>, <span word="while">while</span> <span word="I">I</span> <span word="don">don</span>’<span word="t">t</span> <span word="know">know</span> <span word="Benioff">Benioff</span>, <span word="I">I</span>’<span word="ll">ll</span> <span word="bet">bet</span> <span word="with">with</span> <span word="confidence">confidence</span> <span word="that">that</span> <span word="he">he</span> <span word="craves">craves</span> <span word="this">this</span> <span word="information">information</span>, <span word="because">because</span> <span word="he">he</span> <span word="could">could</span> <span word="use">use</span> <span word="it">it</span> <span word="to">to</span> <span word="make">make</span> <span word="better">better</span> <span word="decisions">decisions</span>. <span word="That">That</span>’<span word="s">s</span> <span word="what">what</span> <span word="I">I</span> <span word="found">found</span> <span word="by">by</span> <span word="working">working</span> <span word="with">with</span> <span word="Bill">Bill</span> <span word="George">George</span> – <span word="the">the</span> <span word="former">former</span> <span word="CEO">CEO</span> <span word="of">of</span> <span word="Medtronic">Medtronic</span> <span word="and">and</span> <span word="now">now</span> <span word="a">a</span> <span word="professor">professor</span> <span word="at">at</span> <span word="Harvard">Harvard</span> <span word="Business">Business</span> <span word="School">School</span> – <span word="on">on</span> <span word="True">True</span> <span word="North">North</span>. <span word="In">In</span> <span word="interview">interview</span> <span word="after">after</span> <span word="interview">interview</span>, <span word="we">we</span> <span word="found">found</span> <span word="that">that</span> <span word="CEOs">CEOs</span> <span word="wanted">wanted</span> <span word="a">a</span> <span word="better">better</span> <span word="picture">picture</span> <span word="of">of</span> <span word="what">what</span> <span word="their">their</span> <span word="employees">employees</span> <span word="and">and</span> <span word="customers">customers</span> <span word="wanted">wanted</span>. <span word="CEOs">CEOs</span> <span word="repeatedly">repeatedly</span> <span word="told">told</span> <span word="us">us</span> <span word="how">how</span> <span word="unexpectedly">unexpectedly</span> <span word="isolating">isolating</span> <span word="they">they</span> <span word="found">found</span> <span word="the">the</span> <span word="job">job</span>. <span word="But">But</span> <span word="when">when</span> <span word="I">I</span> <span word="asked">asked</span> <span word="my">my</span> <span word="friend">friend</span> <span word="whether">whether</span> <span word="he">he</span> <span word="would">would</span> <span word="email">email</span> <span word="Benioff">Benioff</span>, <span word="he">he</span> <span word="demurred">demurred</span>, <span word="not">not</span> <span word="wanting">wanting</span> <span word="to">to</span> <span word="ruffle">ruffle</span> <span word="any">any</span> <span word="feathers">feathers</span> <span word="in">in</span> <span word="the">the</span> <span word="hierarchy">hierarchy</span>.</p>
页:
[1]