头脑风暴 = 浪费时间？
<p><span word="Brainstorming">Brainstorming</span> <span word="was">was</span> <span word="invented">invented</span> <span word="by">by</span> <span word="advertising">advertising</span> <span word="executive">executive</span> <span word="Alex">Alex</span> <span word="Osborn">Osborn</span> <span word="in">in</span> 1939 <span word="and">and</span> <span word="first">first</span> <span word="published">published</span> <span word="in">in</span> 1942 <span word="in">in</span> <span word="his">his</span> <span word="book">book</span> "<span word="How">How</span> <span word="to">to</span> <span word="Think">Think</span> <span word="Up">Up</span>."</p><p>头脑风暴由广告执行官<span word="Alex">Alex</span> <span word="Osborn">Osborn</span>首创于1939年，并出现在他19421年的著作<span word="How">How</span> <span word="to">to</span> <span word="Think">Think</span> <span word="Up">Up</span>中。</p><p><span word="This">This</span> <span word="is">is</span> <span word="a">a</span> <span word="typical">typical</span> <span word="description">description</span>, <span word="from">from</span> <span word="James">James</span> <span word="Manktelow">Manktelow</span>, <span word="founder">founder</span> <span word="and">and</span> <span word="CEO">CEO</span> <span word="of">of</span> <span word="MindTools">MindTools</span>, <span word="a">a</span> <span word="company">company</span> <span word="that">that</span> <span word="promotes">promotes</span> <span word="brainstorming">brainstorming</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> “<span word="develop">develop</span> <span word="creative">creative</span> <span word="solutions">solutions</span> <span word="to">to</span> <span word="business">business</span> <span word="problems">problems</span>”:</p><p>这是一个很经典的概念，<span word="James">James</span> <span word="Maktelow">Maktelow</span>提及，他是<span word="MindTools">MindTools</span>的创立者兼首席执行官，而这所公司则把头脑风暴作为一种“产生解决商业问题的创造性方案”的方法推而广之。</p><p><span word="Brainstorming">Brainstorming</span> <span word="is">is</span> <span word="often">often</span> <span word="used">used</span> <span word="in">in</span> <span word="a">a</span> <span word="business">business</span> <span word="setting">setting</span> <span word="to">to</span> <span word="encourage">encourage</span> <span word="teams">teams</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="with">with</span> <span word="original">original</span> <span word="ideas">ideas</span>. <span word="It">It</span>’<span word="s">s</span> <span word="a">a</span> <span word="freewheeling">freewheeling</span> <span word="meeting">meeting</span> <span word="format">format</span>, <span word="in">in</span> <span word="which">which</span> <span word="the">the</span> <span word="leader">leader</span> <span word="sets">sets</span> <span word="out">out</span> <span word="the">the</span> <span word="problem">problem</span> <span word="that">that</span> <span word="needs">needs</span> <span word="to">to</span> <span word="be">be</span> <span word="solved">solved</span>. <span word="Participants">Participants</span> <span word="then">then</span> <span word="suggest">suggest</span> <span word="ideas">ideas</span> <span word="for">for</span> <span word="solving">solving</span> <span word="the">the</span> <span word="problem">problem</span>, <span word="and">and</span> <span word="build">build</span> <span word="on">on</span> <span word="ideas">ideas</span> <span word="suggested">suggested</span> <span word="by">by</span> <span word="others">others</span>. <span word="A">A</span> <span word="firm">firm</span> <span word="rule">rule</span> <span word="is">is</span> <span word="that">that</span> <span word="ideas">ideas</span> <span word="must">must</span> <span word="not">not</span> <span word="be">be</span> <span word="criticized">criticized</span> — <span word="they">they</span> <span word="can">can</span> <span word="be">be</span> <span word="completely">completely</span> <span word="wacky">wacky</span> <span word="and">and</span> <span word="way">way</span> <span word="out">out</span>. <span word="This">This</span> <span word="frees">frees</span> <span word="people">people</span> <span word="up">up</span> <span word="to">to</span> <span word="explore">explore</span> <span word="ideas">ideas</span> <span word="creatively">creatively</span> <span word="and">and</span> <span word="break">break</span> <span word="out">out</span> <span word="of">of</span> <span word="established">established</span> <span word="thinking">thinking</span> <span word="patterns">patterns</span>. <span word="As">As</span> <span word="well">well</span> <span word="as">as</span> <span word="generating">generating</span> <span word="some">some</span> <span word="great">great</span> <span word="solutions">solutions</span> <span word="to">to</span> <span word="specific">specific</span> <span word="problems">problems</span>, <span word="brainstorming">brainstorming</span> <span word="can">can</span> <span word="be">be</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="fun">fun</span>.</p><p>头脑风暴一般运用于商务场合，用以激发团队产生创意理念。这完全是一种随心所欲不受约束的会议模式，领导者们就会把有待解决的问题提出来。然后会议参与者便把自己的想法提出来，然后再基于他人的想法再提出自己的想法。这种思维模式有一个惯例，就是不对任何看法做出评判——因为有些想法实在是太跳脱古怪了。这样的方法能够解放人们的思想从而更有创造力地发现新点子并打破既有的思维模式，还能够为某些问题得出恰当的解决方案，因此头脑风暴是一件很有趣的事情。</p>
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