公司运营：4步吸引好客户
<p><span word="Anyone">Anyone</span> <span word="who">who</span>’<span word="s">s</span> <span word="been">been</span> <span word="to">to</span> <span word="Sonic">Sonic</span> <span word="knows">knows</span> <span word="what">what</span> <span word="unmet">unmet</span> <span word="expectations">expectations</span> <span word="feel">feel</span> <span word="like">like</span>. <span word="If">If</span> <span word="you">you</span>’<span word="re">re</span> <span word="a">a</span> <span word="small">small</span> <span word="business">business</span> <span word="owner">owner</span>, <span word="you">you</span>’<span word="ve">ve</span> <span word="probably">probably</span> <span word="come">come</span> <span word="to">to</span> <span word="hate">hate</span> <span word="the">the</span> <span word="verb">verb</span> “<span word="expect">expect</span>” <span word="more">more</span> <span word="than">than</span> <span word="any">any</span> <span word="other">other</span>. <span word="Customers">Customers</span> <span word="have">have</span> <span word="a">a</span> <span word="whole">whole</span> <span word="lot">lot</span> <span word="of">of</span> <span word="dreams">dreams</span> <span word="about">about</span> <span word="what">what</span> <span word="you">you</span> <span word="can">can</span> <span word="deliver">deliver</span>, <span word="and">and</span> <span word="it">it</span>’<span word="s">s</span> <span word="all">all</span> <span word="too">too</span> <span word="easy">easy</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="short">short</span> <span word="when">when</span> <span word="someone">someone</span> <span word="has">has</span> <span word="their">their</span> <span word="eyes">eyes</span> <span word="to">to</span> <span word="the">the</span> <span word="sky">sky</span>.</p><p>任何到过<span word="Sonic">Sonic</span>(索尼克)公司的人都能感受到，并没有达到期望。如果你是一家小公司的老板，你很有可能更讨厌“期待”这个词。顾客有大量你能满足的梦想与需求，并且很多情况下你都视而不见。</p><p><span word="In">In</span> <span word="the">the</span> <span word="tech">tech</span> <span word="world">world</span>, <span word="expectations">expectations</span> <span word="are">are</span> <span word="especially">especially</span> <span word="killer">killer</span>. <span word="Terms">Terms</span> <span word="like">like</span> “<span word="the">the</span> <span word="cloud">cloud</span>” <span word="don">don</span>’<span word="t">t</span> <span word="help">help</span>. <span word="Clouds">Clouds</span> <span word="are">are</span> <span word="huge">huge</span> <span word="fluffy">fluffy</span> <span word="things">things</span> <span word="that">that</span> <span word="float">float</span> <span word="and">and</span> <span word="take">take</span> <span word="on">on</span> <span word="a">a</span> <span word="million">million</span>, <span word="ever">ever</span>-<span word="changing">changing</span> <span word="forms">forms</span>, <span word="so">so</span> <span word="you">you</span> <span word="can">can</span>’<span word="t">t</span> <span word="blame">blame</span> <span word="people">people</span> <span word="for">for</span> <span word="thinking">thinking</span> <span word="that">that</span> <span word="anything">anything</span> <span word="is">is</span> <span word="possible">possible</span> <span word="in">in</span> <span word="this">this</span> <span word="industry">industry</span>. <span word="But">But</span> <span word="when">when</span> <span word="you">you</span>’<span word="re">re</span> <span word="operating">operating</span> <span word="on">on</span> <span word="a">a</span> <span word="budget">budget</span>, <span word="you">you</span> <span word="can">can</span>’<span word="t">t</span> <span word="fulfill">fulfill</span> <span word="every">every</span> <span word="whim">whim</span>, <span word="so">so</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="responsibility">responsibility</span>—<span word="and">and</span> <span word="surely">surely</span> <span word="thrill">thrill</span>—<span word="of">of</span> <span word="owning">owning</span> <span word="a">a</span> <span word="business">business</span> <span word="is">is</span> <span word="learning">learning</span> <span word="to">to</span> <span word="set">set</span> <span word="and">and</span> <span word="then">then</span> <span word="meet">meet</span> <span word="your">your</span> <span word="clients">clients</span>’ <span word="expectations">expectations</span>.</p><p>在技术行业里，“期待值”特别折磨人。诸如“云端”的概念都不例外。云端就是那些庞大的悬浮物，以成千上万，瞬息万变的形态流动着，所以你不能责怪人们总是认为“世事皆有可能”。但当你在筹划着一笔预算，你并不能满足每一个奇思妙想，所以有一部分的责任——肯定是令人振奋的，运行一家公司就是要学会预设和满足客户的期待。</p>
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