为吸引中国游客，西班牙拼了
<p><span word="With">With</span> 300,000 <span word="Chinese">Chinese</span> <span word="tourists">tourists</span> <span word="expected">expected</span> <span word="to">to</span> <span word="visit">visit</span> <span word="Spain">Spain</span> <span word="this">this</span> <span word="year">year</span> <span word="and">and</span> <span word="a">a</span> <span word="million">million</span> <span word="by">by</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="decade">decade</span>, <span word="hotels">hotels</span> <span word="are">are</span> <span word="rushing">rushing</span> <span word="to">to</span> <span word="adapt">adapt</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="receive">receive</span> <span word="a">a</span> "<span word="Chinese">Chinese</span>-<span word="friendly">friendly</span>" <span word="stamp">stamp</span> <span word="of">of</span> <span word="approval">approval</span>.</p><p>今年预计有30万中国游客到西班牙旅游，而到2020年中国游客人数将达到100万。鉴于此，西班牙的宾馆酒店正在争相调整服务策略，只为获得“中国友好”认证。</p><p>"<span word="It">It</span>'<span word="s">s</span> <span word="paradoxical">paradoxical</span> <span word="that">that</span> <span word="Spain">Spain</span>, <span word="the">the</span> <span word="biggest">biggest</span> <span word="tourist">tourist</span> <span word="destination">destination</span> <span word="after">after</span> <span word="France">France</span> <span word="and">and</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span>, <span word="is">is</span> <span word="practically">practically</span> <span word="unknown">unknown</span> <span word="in">in</span> <span word="China">China</span>," <span word="said">said</span> <span word="Kurt">Kurt</span> <span word="Gr">Gr</span>ö<span word="tsch">tsch</span>, <span word="chief">chief</span> <span word="executive">executive</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="Friendly">Friendly</span> <span word="International">International</span>, <span word="whose">whose</span> <span word="endorsement">endorsement</span> <span word="is">is</span> <span word="recognised">recognised</span> <span word="in">in</span> <span word="all">all</span> 28 <span word="EU">EU</span> <span word="member">member</span> <span word="states">states</span>. <span word="The">The</span> <span word="World">World</span> <span word="Tourism">Tourism</span> <span word="Organisation">Organisation</span> <span word="estimates">estimates</span> <span word="that">that</span> 100 <span word="million">million</span> <span word="Chinese">Chinese</span> <span word="will">will</span> <span word="leave">leave</span> <span word="their">their</span> <span word="country">country</span> <span word="on">on</span> <span word="holiday">holiday</span> <span word="this">this</span> <span word="year">year</span>.</p><p>“西班牙是继法国、美国之后的第三大旅游胜地，但是在中国却鲜为人知，这实在有些矛盾，”中国友好国际项目主席<span word="Kurt">Kurt</span> <span word="Gr">Gr</span>ö<span word="tsch">tsch</span>说。该项目认证已获得28个欧盟国家的认可。世界旅游组织预计今年将有1亿中国人出国度假。</p><p><span word="Among">Among</span> <span word="the">the</span> <span word="adjustments">adjustments</span> <span word="hoteliers">hoteliers</span> <span word="need">need</span> <span word="to">to</span> <span word="make">make</span> <span word="is">is</span> <span word="to">to</span> <span word="never">never</span> <span word="give">give</span> <span word="a">a</span> <span word="Chinese">Chinese</span> <span word="visitor">visitor</span> <span word="a">a</span> <span word="room">room</span> <span word="with">with</span> <span word="the">the</span> <span word="number">number</span> <span word="four">four</span> <span word="in">in</span> <span word="it">it</span>, <span word="nor">nor</span> <span word="one">one</span> <span word="on">on</span> <span word="the">the</span> <span word="fourth">fourth</span> <span word="floor">floor</span>. <span word="In">In</span> <span word="Mandarin">Mandarin</span> <span word="the">the</span> <span word="number">number</span> <span word="four">four</span> <span word="sounds">sounds</span> <span word="so">so</span> <span word="similar">similar</span> <span word="to">to</span> <span word="the">the</span> <span word="word">word</span> <span word="for">for</span> <span word="death">death</span> <span word="that">that</span> <span word="Chinese">Chinese</span> <span word="go">go</span> <span word="to">to</span> <span word="great">great</span> <span word="lengths">lengths</span> <span word="to">to</span> <span word="avoid">avoid</span> <span word="saying">saying</span> <span word="it">it</span>.</p><p>策略调整之一就是，酒店经营者不能将带有数字4的房间安排给中国游客，也不能将他们安排在位于4楼的房间。在汉语中，数字4与汉字“死”的读音相似，因此中国人都尽量避免提及。</p>
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