京东推出跨境网购平台
<p><span word="JD">JD</span>.<span word="com">com</span> <span word="has">has</span> <span word="challenged">challenged</span> <span word="China">China</span> <span word="ecommerce">ecommerce</span> <span word="rival">rival</span> <span word="Alibaba">Alibaba</span> <span word="with">with</span> <span word="the">the</span> <span word="launch">launch</span> <span word="of">of</span> <span word="a">a</span> <span word="cross">cross</span>-<span word="border">border</span> <span word="platform">platform</span> <span word="designed">designed</span> <span word="to">to</span> <span word="bring">bring</span> <span word="foreign">foreign</span> <span word="brands">brands</span> <span word="to">to</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="middle">middle</span> <span word="class">class</span>.</p><p>中国电商集团京东(<span word="JD">JD</span>.<span word="com">com</span>)向国内竞争对手阿里巴巴(<span word="Alibaba">Alibaba</span>)发出挑战，推出了一个旨在为中国中产阶层带来国外品牌的跨境网购平台。</p><p><span word="The">The</span> <span word="platform">platform</span>, <span word="JD">JD</span> <span word="Worldwide">Worldwide</span>, <span word="highlights">highlights</span> <span word="the">the</span> <span word="eagerness">eagerness</span> <span word="of">of</span> <span word="US">US</span> <span word="groups">groups</span> <span word="to">to</span> <span word="enter">enter</span> <span word="the">the</span> <span word="ecommerce">ecommerce</span> <span word="market">market</span> <span word="in">in</span> <span word="China">China</span>, <span word="which">which</span> <span word="is">is</span> <span word="dominated">dominated</span> <span word="by">by</span> <span word="local">local</span> <span word="participants">participants</span>.</p><p>京东全球购(<span word="JD">JD</span> <span word="Worldwide">Worldwide</span>)平台凸显了美国企业对进入由本土企业主导的中国电子商务市场的渴望。</p><p><span word="JD">JD</span> <span word="Worldwide">Worldwide</span> <span word="enables">enables</span> <span word="international">international</span> <span word="businesses">businesses</span> <span word="to">to</span> <span word="sell">sell</span> <span word="directly">directly</span> <span word="to">to</span> <span word="China">China</span> <span word="consumers">consumers</span> <span word="without">without</span> <span word="needing">needing</span> <span word="to">to</span> <span word="establish">establish</span> <span word="a">a</span> <span word="legal">legal</span> <span word="presence">presence</span> <span word="on">on</span> <span word="the">the</span> <span word="mainland">mainland</span>, <span word="lowering">lowering</span> <span word="the">the</span> <span word="barriers">barriers</span> <span word="to">to</span> <span word="entry">entry</span> <span word="for">for</span> <span word="brands">brands</span>.</p><p>京东全球购使国际企业能够直接面向中国消费者进行销售，不需要在中国内地设立法律实体，降低了品牌准入的壁垒。</p><p><span word="The">The</span> <span word="cross">cross</span>-<span word="border">border</span> <span word="platform">platform</span> <span word="includes">includes</span> <span word="the">the</span> <span word="launch">launch</span> <span word="of">of</span> <span word="an">an</span> <span word="eBay">eBay</span> <span word="store">store</span> <span word="that">that</span> <span word="allows">allows</span> <span word="Chinese">Chinese</span> <span word="shoppers">shoppers</span> <span word="to">to</span> <span word="buy">buy</span> <span word="goods">goods</span> <span word="from">from</span> <span word="US">US</span> <span word="eBay">eBay</span> <span word="sellers">sellers</span>.</p><p>这一跨境网购平台包括了“<span word="eBay">eBay</span>海外精选”频道的上线，可以让中国消费者向美国<span word="eBay">eBay</span>卖家购买商品。</p><p><span word="US">US</span> <span word="group">group</span> <span word="eBay">eBay</span> <span word="was">was</span> <span word="an">an</span> <span word="early">early</span> <span word="leader">leader</span> <span word="in">in</span> <span word="China">China</span>’<span word="s">s</span> <span word="ecommerce">ecommerce</span> <span word="sector">sector</span> <span word="but">but</span> <span word="has">has</span> <span word="lost">lost</span> <span word="out">out</span> <span word="to">to</span> <span word="fierce">fierce</span> <span word="competition">competition</span> <span word="from">from</span> <span word="Alibaba">Alibaba</span>, <span word="which">which</span> <span word="dominates">dominates</span> <span word="the">the</span> <span word="local">local</span> <span word="market">market</span>.</p><p>美国在线零售商<span word="eBay">eBay</span>在中国电商行业发展初期处于领先地位，但在与阿里巴巴的激烈竞争中败下阵来，后者在中国市场占据了主导地位。</p>
页:
[1]