为什么星巴克总用白杯子装咖啡?这是个心理学花招
<p><span word="If">If</span> <span word="part">part</span> <span word="of">of</span> <span word="your">your</span> <span word="morning">morning</span> <span word="routine">routine</span> <span word="involves">involves</span> <span word="coffee">coffee</span>, <span word="it">it</span>'<span word="s">s</span> <span word="likely">likely</span> <span word="that">that</span> <span word="you">you</span> <span word="have">have</span> <span word="a">a</span> <span word="very">very</span> <span word="specific">specific</span> <span word="ritual">ritual</span> <span word="about">about</span> <span word="which">which</span> <span word="cups">cups</span> <span word="you">you</span> <span word="use">use</span>.</p><p>如果你早上习惯喝咖啡，那可能在挑选杯子时会很讲究。</p><p><span word="An">An</span> <span word="Australian">Australian</span> <span word="scientist">scientist</span> <span word="has">has</span> <span word="taken">taken</span> <span word="it">it</span> <span word="upon">upon</span> <span word="himself">himself</span> <span word="to">to</span> <span word="find">find</span> <span word="out">out</span> <span word="whether">whether</span> <span word="there">there</span>'<span word="s">s</span> <span word="any">any</span> <span word="scientific">scientific</span> <span word="basis">basis</span> <span word="for">for</span> <span word="thinking">thinking</span> <span word="that">that</span> <span word="taste">taste</span> <span word="is">is</span> <span word="influenced">influenced</span> <span word="by">by</span> <span word="cup">cup</span> <span word="color">color</span>—<span word="and">and</span> <span word="it">it</span> <span word="turns">turns</span> <span word="out">out</span>, <span word="the">the</span> <span word="color">color</span> <span word="of">of</span> <span word="your">your</span> <span word="cup">cup</span> <span word="plays">plays</span> <span word="a">a</span> <span word="big">big</span> <span word="role">role</span> <span word="in">in</span> <span word="how">how</span> <span word="you">you</span> <span word="think">think</span> <span word="your">your</span> <span word="coffee">coffee</span> <span word="tastes">tastes</span>.</p><p>一位澳大利亚科学家亲自研究认为咖啡杯颜色会影响味道的想法是否有科学依据，结果发现杯子颜色对味道的判断有很大影响。</p><p><span word="A">A</span> <span word="study">study</span> <span word="called">called</span> <span word="Does">Does</span> <span word="the">the</span> <span word="colour">colour</span> <span word="of">of</span> <span word="the">the</span> <span word="mug">mug</span> <span word="influence">influence</span> <span word="the">the</span> <span word="taste">taste</span> <span word="of">of</span> <span word="the">the</span> <span word="coffee">coffee</span>?, <span word="published">published</span> <span word="in">in</span> <span word="the">the</span> <span word="journal">journal</span> <span word="Flavour">Flavour</span>, <span word="looks">looks</span> <span word="at">at</span> <span word="how">how</span> <span word="color">color</span> <span word="influences">influences</span> <span word="the">the</span> <span word="taste">taste</span> <span word="of">of</span> <span word="coffee">coffee</span>.</p><p>《<span word="Flavour">Flavour</span>》杂志上发表的名为“杯子颜色会影响咖啡味道吗？”的研究研究的是颜色是如何对咖啡味道产生影响的。</p>
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