安利董事长怎么看直销
<p><span word="Amway">Amway</span> <span word="surpassed">surpassed</span> <span word="Avon">Avon</span> <span word="Products">Products</span> <span word="AVP">AVP</span> 3.47% <span word="in">in</span> 2017 <span word="to">to</span> <span word="become">become</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="largest">largest</span> <span word="direct">direct</span>-<span word="selling">selling</span> <span word="company">company</span>, <span word="thanks">thanks</span> <span word="to">to</span> <span word="a">a</span> <span word="steady">steady</span>, <span word="drama">drama</span>-<span word="free">free</span> <span word="international">international</span> <span word="expansion">expansion</span> <span word="over">over</span> <span word="the">the</span> <span word="years">years</span> <span word="into">into</span> <span word="key">key</span> <span word="markets">markets</span> <span word="like">like</span> <span word="China">China</span>, <span word="a">a</span> <span word="bigger">bigger</span> <span word="focus">focus</span> <span word="on">on</span> <span word="nutrition">nutrition</span> <span word="products">products</span>, <span word="which">which</span> <span word="are">are</span> <span word="less">less</span> <span word="prone">prone</span> <span word="to">to</span> <span word="sales">sales</span> <span word="fluctuations">fluctuations</span> <span word="than">than</span> <span word="beauty">beauty</span> <span word="products">products</span>, <span word="and">and</span> <span word="the">the</span> <span word="ability">ability</span> <span word="to">to</span> <span word="attract">attract</span> <span word="and">and</span> <span word="keep">keep</span> <span word="sales">sales</span> <span word="representatives">representatives</span> (<span word="whom">whom</span> <span word="Amway">Amway</span> <span word="calls">calls</span> <span word="ABOs">ABOs</span>, <span word="for">for</span> ‘<span word="Amway">Amway</span> <span word="Business">Business</span> <span word="Owners">Owners</span>,’ <span word="and">and</span> <span word="who">who</span> <span word="now">now</span> <span word="number">number</span> 3 <span word="million">million</span>.)</p><p>安利于2017年超过雅芳，成为全球最大的直销公司，这得益于过去数年间，安利一直在稳步地拓展中国等关键市场；更专注于销售波动比美容产品小的营养产品；以及吸引并留住销售代表的能力（安利称销售代表为“安利事业合作伙伴”，现已达到300万人规模）。</p><p><span word="In">In</span> 2013, <span word="its">its</span> <span word="sales">sales</span> <span word="rose">rose</span> 4.4% <span word="to">to</span> $11.8 <span word="billion">billion</span>, <span word="helped">helped</span> <span word="by">by</span> <span word="growth">growth</span> <span word="in">in</span> <span word="China">China</span>, <span word="its">its</span> <span word="biggest">biggest</span> <span word="market">market</span>, <span word="and">and</span> <span word="one">one</span> <span word="where">where</span> <span word="Avon">Avon</span>’<span word="s">s</span> <span word="business">business</span> <span word="has">has</span> <span word="collapsed">collapsed</span> <span word="since">since</span> <span word="a">a</span> <span word="big">big</span> <span word="bribery">bribery</span> <span word="scandal">scandal</span> <span word="hit">hit</span> <span word="that">that</span> <span word="company">company</span> <span word="a">a</span> <span word="few">few</span> <span word="years">years</span> <span word="ago">ago</span>. (<span word="Avon">Avon</span>’<span word="s">s</span> <span word="business">business</span> <span word="is">is</span> <span word="struggling">struggling</span> <span word="in">in</span> <span word="almost">almost</span> <span word="every">every</span> <span word="key">key</span> <span word="market">market</span>.)</p><p>中国是安利最大的市场。2013年，得益于中国市场良好的业绩表现，其销售额增长了4.4%，达到118亿美元（约合728.4亿元人民币）。而雅芳则因几年前的一起闹得沸沸扬扬的贿赂丑闻，业绩大幅下滑。（雅芳的业务几乎在各个关键市场都是步履维艰。）</p><p><span word="As">As</span> <span word="a">a</span> <span word="privately">privately</span> <span word="owned">owned</span> <span word="company">company</span>, <span word="Amway">Amway</span> <span word="has">has</span> <span word="been">been</span> <span word="spared">spared</span> <span word="the">the</span> <span word="drama">drama</span> <span word="that">that</span> <span word="has">has</span> <span word="slammed">slammed</span> <span word="some">some</span> <span word="of">of</span> <span word="its">its</span> <span word="other">other</span> <span word="direct">direct</span>-<span word="selling">selling</span> <span word="peers">peers</span> <span word="that">that</span> <span word="faced">faced</span> <span word="regulatory">regulatory</span> <span word="and">and</span> <span word="investor">investor</span> <span word="scrutiny">scrutiny</span>: <span word="personal">personal</span> <span word="care">care</span> <span word="products">products</span> <span word="maker">maker</span> <span word="Nu">Nu</span> <span word="Skin">Skin</span> <span word="EnterprisesNUS">EnterprisesNUS</span> -3.63% <span word="was">was</span> <span word="fined">fined</span> <span word="earlier">earlier</span> <span word="this">this</span> <span word="year">year</span> <span word="by">by</span> <span word="Chinese">Chinese</span> <span word="authorities">authorities</span> <span word="over">over</span> <span word="its">its</span> <span word="product">product</span> <span word="claims">claims</span>, <span word="while">while</span> <span word="nutrition">nutrition</span> <span word="company">company</span> <span word="Herbalife">Herbalife</span> <span word="HLF">HLF</span> -0.10% <span word="is">is</span> <span word="in">in</span> <span word="the">the</span> <span word="throes">throes</span> <span word="of">of</span> <span word="a">a</span> <span word="battle">battle</span> <span word="with">with</span> <span word="activist">activist</span> <span word="billionaire">billionaire</span> <span word="investor">investor</span> <span word="Bill">Bill</span> <span word="Ackman">Ackman</span>, <span word="who">who</span> <span word="claims">claims</span> <span word="it">it</span> <span word="is">is</span> <span word="operating">operating</span> <span word="an">an</span> <span word="illegal">illegal</span> <span word="pyramid">pyramid</span> <span word="scheme">scheme</span>.</p>
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