一位女性创业者筹资时如何屡败屡战 最终赢得风投青睐
<p><span word="It">It</span>’<span word="s">s</span> <span word="slim">slim</span> <span word="pickings">pickings</span> <span word="if">if</span> <span word="you">you</span>’<span word="re">re</span> <span word="a">a</span> <span word="female">female</span> <span word="entrepreneur">entrepreneur</span> <span word="hoping">hoping</span> <span word="to">to</span> <span word="raise">raise</span> <span word="money">money</span>. <span word="A">A</span> <span word="recent">recent</span> <span word="study">study</span> <span word="from">from</span> <span word="Babson">Babson</span> <span word="College">College</span> <span word="found">found</span> <span word="that">that</span> <span word="venture">venture</span> <span word="capital">capital</span> <span word="firms">firms</span> <span word="with">with</span> <span word="female">female</span> <span word="partners">partners</span> <span word="are">are</span> <span word="more">more</span> <span word="than">than</span> <span word="three">three</span> <span word="times">times</span> <span word="as">as</span> <span word="likely">likely</span> <span word="to">to</span> <span word="invest">invest</span> <span word="in">in</span> <span word="companies">companies</span> <span word="with">with</span> <span word="female">female</span> <span word="CEOs">CEOs</span> <span word="than">than</span> <span word="firms">firms</span> <span word="led">led</span> <span word="by">by</span> <span word="all">all</span>-<span word="male">male</span> <span word="teams">teams</span>, <span word="but">but</span> <span word="the">the</span> <span word="percentage">percentage</span> <span word="of">of</span> <span word="women">women</span> <span word="in">in</span> <span word="the">the</span> <span word="VC">VC</span> <span word="industry">industry</span> <span word="has">has</span> <span word="dropped">dropped</span> <span word="from">from</span> 10% <span word="to">to</span> 6% <span word="since">since</span> 1999—<span word="and">and</span> <span word="only">only</span> 2.7% <span word="of">of</span> <span word="VC">VC</span>-<span word="backed">backed</span> <span word="companies">companies</span> <span word="have">have</span> <span word="a">a</span> <span word="female">female</span> <span word="CEO">CEO</span>.</p><p>对于想要筹资的女性创业者来说，机会其实并不多。美国巴布森学院（<span word="Babson">Babson</span> <span word="College">College</span>）最近的一项调查显示，如果一家风投公司拥有女性合伙人，那么其选择投资女性<span word="CEO">CEO</span>所领导企业的概率，是投资纯男性主导企业的三倍多。然而，风投公司中的女性比例正在下降，从1999年的10%降到6%。同时，仅有2.7%获得风投注资的企业是由女性<span word="CEO">CEO</span>掌管。</p><p><span word="So">So</span> <span word="what">what</span>’<span word="s">s</span> <span word="a">a</span> <span word="female">female</span> <span word="founder">founder</span> <span word="to">to</span> <span word="do">do</span>?</p><p>那么女性创业者该如何应对这种环境？</p><p><span word="If">If</span> <span word="you">you</span>’<span word="re">re</span> <span word="Emily">Emily</span> <span word="Weiss">Weiss</span>, <span word="you">you</span> <span word="shrug">shrug</span> <span word="off">off</span> <span word="rejection">rejection</span>. <span word="The">The</span> 29-<span word="year">year</span>-<span word="old">old</span> <span word="founder">founder</span> <span word="of">of</span> <span word="beauty">beauty</span> <span word="blog">blog</span> <span word="Into">Into</span> <span word="The">The</span> <span word="Gloss">Gloss</span> <span word="recently">recently</span> <span word="raised">raised</span> $8.4 <span word="million">million</span> <span word="in">in</span> <span word="funding">funding</span>; <span word="she">she</span> <span word="plans">plans</span> <span word="to">to</span> <span word="use">use</span> <span word="the">the</span> <span word="capital">capital</span> <span word="to">to</span> <span word="scale">scale</span> <span word="her">her</span> <span word="new">new</span> <span word="skincare">skincare</span> <span word="line">line</span> <span word="Glossier">Glossier</span>. “<span word="I">I</span>’<span word="m">m</span> <span word="not">not</span> <span word="afraid">afraid</span> <span word="of">of</span> <span word="being">being</span> <span word="told">told</span> ‘<span word="no">no</span>’,” <span word="she">she</span> <span word="says">says</span> <span word="of">of</span> <span word="her">her</span> <span word="journey">journey</span> <span word="to">to</span> <span word="millions">millions</span>. “<span word="It">It</span> <span word="was">was</span> <span word="an">an</span> <span word="important">important</span> <span word="exercise">exercise</span> <span word="in">in</span> <span word="understanding">understanding</span> <span word="different">different</span> <span word="funds">funds</span> <span word="and">and</span> <span word="learning">learning</span> <span word="which">which</span> <span word="would">would</span> <span word="be">be</span> <span word="the">the</span> <span word="best">best</span> <span word="fit">fit</span> <span word="for">for</span> <span word="me">me</span>.”</p><p>如果你是艾米丽<span word="o">o</span>韦丝，你可能就会对风投的拒绝淡然处之了。这位29岁的美容博客<span word="Into">Into</span> <span word="The">The</span> <span word="Gloss">Gloss</span>创始人最近获得了840万美元的融资，她计划用这笔资金扩展其新的护肤品系列<span word="Glossier">Glossier</span>。“我不怕别人对我说‘不’。”在分享如何获得数百万投资的经验时，她表示，“了解各路资金并清楚哪些才是最合适自己的，这一点至关重要。”</p>
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