meili 发表于 2022-10-18 21:31:28

Apple Pay遭遇零售商联盟抵制

<p><span word="One">One</span> <span word="week">week</span> <span word="after">after</span> <span word="its">its</span> <span word="debut">debut</span>, <span word="Apple">Apple</span>’<span word="s">s</span> <span word="new">new</span> <span word="mobile">mobile</span> <span word="wallet">wallet</span> <span word="is">is</span> <span word="showing">showing</span> <span word="promise">promise</span> <span word="with">with</span> <span word="consumers">consumers</span>.</p><p>亮相一周后,苹果(<span word="Apple">Apple</span>)的全新移动钱包在吸引消费者方面展现了美好前景。</p><p><span word="Apple">Apple</span>’<span word="s">s</span> <span word="rivals">rivals</span> <span word="in">in</span> <span word="the">the</span> <span word="payments">payments</span> <span word="industry">industry</span>, <span word="meanwhile">meanwhile</span>, <span word="are">are</span> <span word="scrambling">scrambling</span> <span word="to">to</span> <span word="prevent">prevent</span> <span word="it">it</span> <span word="from">from</span> <span word="being">being</span> <span word="too">too</span> <span word="successful">successful</span>.</p><p>与此同时,苹果在支付业的竞争对手正在紧急行动起来,设法阻止它变得太成功。</p><p><span word="Even">Even</span> <span word="before">before</span> <span word="Apple">Apple</span> <span word="Pay">Pay</span> <span word="was">was</span> <span word="announced">announced</span>, <span word="a">a</span> <span word="coalition">coalition</span> <span word="of">of</span> <span word="retailers">retailers</span> <span word="refused">refused</span> <span word="to">to</span> <span word="accept">accept</span> <span word="it">it</span> <span word="in">in</span> <span word="their">their</span> <span word="stores">stores</span>. <span word="More">More</span> <span word="than">than</span> 50 <span word="companies">companies</span> <span word="make">make</span> <span word="up">up</span> <span word="this">this</span> <span word="group">group</span>, <span word="the">the</span> <span word="so">so</span>-<span word="called">called</span> <span word="Merchant">Merchant</span> <span word="Customer">Customer</span> <span word="Exchange">Exchange</span> <span word="or">or</span> <span word="MCX">MCX</span>, <span word="including">including</span> <span word="global">global</span> <span word="retail">retail</span> <span word="giants">giants</span> <span word="like">like</span> <span word="Walmart">Walmart</span>, <span word="Best">Best</span> <span word="Buy">Buy</span> <span word="and">and</span> <span word="Gap">Gap</span> <span word="Inc">Inc</span>.</p><p>在苹果宣布要推出<span word="Apple">Apple</span> <span word="Pay">Pay</span>之前,一个零售商联盟已经拒绝在其门店中接受它了。这个名为“商家客户交易”(<span word="Merchant">Merchant</span> <span word="Customer">Customer</span> <span word="Exchange">Exchange</span>,简称<span word="MCX">MCX</span>)的组织有50多家公司成员,包括沃尔玛(<span word="Walmart">Walmart</span>)、百思买(<span word="Best">Best</span> <span word="Buy">Buy</span>)和<span word="Gap">Gap</span>等全球零售业巨头。</p><p><span word="It">It</span>’<span word="s">s</span> <span word="not">not</span> <span word="that">that</span> <span word="these">these</span> <span word="companies">companies</span> <span word="don">don</span>’<span word="t">t</span> <span word="want">want</span> <span word="a">a</span> <span word="mobile">mobile</span> <span word="wallet">wallet</span> <span word="to">to</span> <span word="truly">truly</span> <span word="catch">catch</span> <span word="on">on</span> <span word="with">with</span> <span word="consumers">consumers</span>. <span word="They">They</span> <span word="see">see</span> <span word="the">the</span> <span word="mobile">mobile</span> <span word="wallet">wallet</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="help">help</span> <span word="retailers">retailers</span> <span word="understand">understand</span> <span word="more">more</span> <span word="about">about</span> <span word="their">their</span> <span word="customers">customers</span>’ <span word="shopping">shopping</span> <span word="habits">habits</span> <span word="and">and</span>, <span word="potentially">potentially</span>, <span word="let">let</span> <span word="merchants">merchants</span> <span word="avoid">avoid</span> <span word="the">the</span> <span word="high">high</span> <span word="fees">fees</span> <span word="they">they</span> <span word="pay">pay</span> <span word="when">when</span> <span word="processing">processing</span> <span word="credit">credit</span> <span word="card">card</span> <span word="transactions">transactions</span>.</p><p>这些公司并非不想要一个能真正吸引消费者的移动钱包。在它们看来,移动钱包是一种帮助零售商更好地了解顾客购物习惯的办法,并且有可能让商户规避信用卡交易中需要缴纳的高额费用。</p>
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