好斗企业文化难保长期成功
<p><span word="There">There</span> <span word="are">are</span> <span word="two">two</span> <span word="extremes">extremes</span> <span word="of">of</span> <span word="corporate">corporate</span> <span word="culture">culture</span>: <span word="the">the</span> <span word="hard">hard</span>-<span word="driving">driving</span>, <span word="aggressive">aggressive</span> <span word="category">category</span>; <span word="and">and</span> <span word="the">the</span> <span word="warm">warm</span>, <span word="open">open</span>-<span word="hearted">hearted</span> <span word="type">type</span>. <span word="But">But</span> <span word="which">which</span> <span word="is">is</span> <span word="more">more</span> <span word="successful">successful</span> <span word="at">at</span> <span word="motivating">motivating</span> <span word="a">a</span> <span word="team">team</span>, <span word="and">and</span> <span word="delivering">delivering</span> <span word="outstanding">outstanding</span> <span word="financial">financial</span> <span word="results">results</span>?</p><p>企业文化有两个极端类型：一种是冲劲十足、积极好斗的，另一种是温和、友善的。哪一种更能激励团队、实现优异的财务业绩呢？</p><p><span word="An">An</span> <span word="example">example</span> <span word="of">of</span> <span word="the">the</span> “<span word="agreeable">agreeable</span>” <span word="philosophy">philosophy</span> <span word="of">of</span> <span word="management">management</span> <span word="is">is</span> <span word="described">described</span> <span word="in">in</span> <span word="Peter">Peter</span> <span word="Mead">Mead</span>’<span word="s">s</span> <span word="autobiographical">autobiographical</span> <span word="book">book</span>, <span word="When">When</span> <span word="In">In</span> <span word="Doubt">Doubt</span> <span word="Be">Be</span> <span word="Nice">Nice</span>. <span word="He">He</span> <span word="was">was</span> <span word="a">a</span> <span word="co">co</span>-<span word="founder">founder</span> <span word="of">of</span> <span word="the">the</span> <span word="highly">highly</span> <span word="regarded">regarded</span> <span word="advertising">advertising</span> <span word="agency">agency</span> <span word="Abbot">Abbot</span> <span word="Mead">Mead</span> <span word="Vickers">Vickers</span>, <span word="now">now</span> <span word="AMV">AMV</span> <span word="BBDO">BBDO</span>. <span word="A">A</span> <span word="slightly">slightly</span> <span word="daunting">daunting</span> 380-<span word="plus">plus</span> <span word="pages">pages</span>, <span word="the">the</span> <span word="book">book</span> <span word="has">has</span> <span word="plenty">plenty</span> <span word="of">of</span> <span word="cosy">cosy</span>, <span word="sensible">sensible</span> <span word="advice">advice</span>, <span word="such">such</span> <span word="as">as</span> <span word="treating">treating</span> <span word="staff">staff</span> <span word="well">well</span> (“<span word="be">be</span> <span word="a">a</span> <span word="father">father</span> <span word="to">to</span> <span word="your">your</span> <span word="workforce">workforce</span>”), <span word="always">always</span> <span word="do">do</span> <span word="your">your</span> <span word="best">best</span>, <span word="focus">focus</span> <span word="on">on</span> <span word="quality">quality</span> <span word="not">not</span> <span word="price">price</span> <span word="and">and</span> <span word="so">so</span> <span word="forth">forth</span>. <span word="They">They</span> <span word="are">are</span> <span word="wise">wise</span> <span word="words">words</span>, <span word="but">but</span> <span word="I">I</span>’<span word="m">m</span> <span word="not">not</span> <span word="sure">sure</span> <span word="these">these</span> <span word="beliefs">beliefs</span> <span word="would">would</span> <span word="all">all</span> <span word="pay">pay</span> <span word="off">off</span> <span word="in">in</span> <span word="some">some</span> <span word="cut">cut</span>-<span word="throat">throat</span> <span word="markets">markets</span>. <span word="His">His</span> <span word="view">view</span> <span word="is">is</span> <span word="that">that</span> <span word="if">if</span> <span word="you">you</span> <span word="do">do</span> <span word="good">good</span> <span word="work">work</span> <span word="and">and</span> <span word="look">look</span> <span word="after">after</span> <span word="your">your</span> <span word="people">people</span>, <span word="profits">profits</span> <span word="are">are</span> <span word="sure">sure</span> <span word="to">to</span> <span word="follow">follow</span>. <span word="In">In</span> <span word="their">their</span> <span word="heyday">heyday</span> <span word="ad">ad</span> <span word="agencies">agencies</span> <span word="could">could</span> <span word="afford">afford</span>, <span word="for">for</span> <span word="instance">instance</span>, <span word="to">to</span> <span word="give">give</span> <span word="all">all</span> <span word="the">the</span> <span word="staff">staff</span> <span word="the">the</span> <span word="afternoon">afternoon</span> <span word="off">off</span> <span word="before">before</span> <span word="public">public</span> <span word="holidays">holidays</span>. <span word="Sadly">Sadly</span>, <span word="lots">lots</span> <span word="of">of</span> <span word="industries">industries</span> <span word="are">are</span> <span word="intensely">intensely</span> <span word="overcrowded">overcrowded</span> <span word="and">and</span> <span word="offer">offer</span> <span word="miserable">miserable</span> <span word="margins">margins</span>, <span word="with">with</span> <span word="little">little</span> <span word="time">time</span> <span word="or">or</span> <span word="money">money</span> <span word="for">for</span> <span word="kind">kind</span> <span word="words">words</span> <span word="and">and</span> <span word="sympathetic">sympathetic</span> <span word="employment">employment</span> <span word="policies">policies</span>.</p><p>彼得•米德(<span word="Peter">Peter</span> <span word="Mead">Mead</span>)的自传《要友善》(<span word="When">When</span> <span word="In">In</span> <span word="Doubt">Doubt</span> <span word="Be">Be</span> <span word="Nice">Nice</span>)，描述了一个“讨人喜欢的”管理理念的例子。米德曾是一家极受尊崇的广告公司<span word="Abbot">Abbot</span> <span word="Mead">Mead</span> <span word="Vickers">Vickers</span>（即现在的<span word="AMV">AMV</span> <span word="BBDO">BBDO</span>）的联合创始人。他的这本自传有380多页（长得有点吓人），该书给出了很多温馨、明智的建议，譬如善待员工（“爱兵如子”）、总是全力以赴、注重质量而非价格等等——都是些充满智慧的言语，但我不确定这些信念在一些竞争激烈的市场是否都能有所回报。米德的观点是，如果你做好工作、照顾好你的员工，利润自然会随之而来。例如，在广告公司的全盛时期，它们有能力在公共假期的前一天下午就让全体员工放假。遗憾的是，很多行业现在都极度拥挤、利润率低得可怜，在时间或金钱上没有余力来践行这些友善之言和讨人喜欢的用工政策。</p>
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