你是否真的倾听了自己的客户？
<p><span word="For">For</span> <span word="the">the</span> <span word="most">most</span> <span word="part">part</span>, <span word="business">business</span> <span word="owners">owners</span> <span word="are">are</span> <span word="desperately">desperately</span> <span word="making">making</span> <span word="sure">sure</span> <span word="they">they</span> <span word="don">don</span>'<span word="t">t</span> <span word="miss">miss</span> <span word="any">any</span> <span word="opportunity">opportunity</span> <span word="to">to</span> <span word="record">record</span> <span word="every">every</span> <span word="touch">touch</span> <span word="point">point</span> <span word="customers">customers</span> <span word="have">have</span> <span word="with">with</span> <span word="the">the</span> <span word="company">company</span>. <span word="But">But</span> <span word="then">then</span> <span word="what">what</span>?</p><p>在大多数情况，企业管理者都非常确定他们没有错过任何一个与顾客洽谈的机会，但这又怎样呢？</p><p><span word="Turn">Turn</span> <span word="your">your</span> <span word="understanding">understanding</span> <span word="of">of</span> <span word="your">your</span> <span word="customers">customers</span> <span word="into">into</span> <span word="opportunities">opportunities</span> <span word="for">for</span> <span word="real">real</span>, <span word="meaningful">meaningful</span> <span word="connections">connections</span> <span word="with">with</span> <span word="them">them</span>. <span word="Listen">Listen</span> <span word="to">to</span> <span word="what">what</span> <span word="they">they</span> <span word="are">are</span> <span word="really">really</span> <span word="saying">saying</span>, <span word="not">not</span> <span word="just">just</span> <span word="their">their</span> <span word="responses">responses</span> <span word="to">to</span> <span word="surveys">surveys</span>, <span word="but">but</span> <span word="what">what</span> <span word="they">they</span> <span word="tell">tell</span> <span word="you">you</span> <span word="when">when</span> <span word="they">they</span> <span word="do">do</span> <span word="business">business</span> (<span word="or">or</span> <span word="stop">stop</span> <span word="doing">doing</span> <span word="business">business</span>) <span word="with">with</span> <span word="your">your</span> <span word="company">company</span>.</p><p>认真对待每一次与客户的接触，跟他们进行有意义的交流。认真倾听他们的真实所需，不仅仅是他们的调查意见，而是他们何时与你的公司合作（或中止合作）。</p><p><span word="Your">Your</span> <span word="most">most</span> <span word="precious">precious</span> <span word="asset">asset</span>, <span word="no">no</span> <span word="matter">matter</span> <span word="what">what</span> <span word="business">business</span> <span word="you">you</span> <span word="have">have</span>, <span word="is">is</span> <span word="your">your</span> <span word="existing">existing</span> <span word="customers">customers</span>. <span word="You">You</span> <span word="expended">expended</span> <span word="considerable">considerable</span> <span word="effort">effort</span> <span word="to">to</span> <span word="entice">entice</span> <span word="these">these</span> <span word="folks">folks</span> <span word="to">to</span> <span word="do">do</span> <span word="business">business</span> <span word="with">with</span> <span word="you">you</span>. <span word="So">So</span> <span word="why">why</span> <span word="not">not</span> <span word="intensely">intensely</span> <span word="focus">focus</span> <span word="on">on</span> <span word="their">their</span> <span word="behavior">behavior</span> <span word="as">as</span> <span word="they">they</span> <span word="do">do</span> <span word="business">business</span> <span word="with">with</span> <span word="you">you</span>? <span word="Rather">Rather</span> <span word="than">than</span> <span word="comb">comb</span> <span word="through">through</span> <span word="the">the</span> <span word="endless">endless</span> <span word="data">data</span> <span word="about">about</span> <span word="them">them</span>, <span word="talk">talk</span> <span word="to">to</span> <span word="them">them</span>.</p><p>不管你所处什么行业，你最珍贵的资产都是你现有的客户。既然你已经极尽全力获取与客户的合作机会，何不集中注意力与现有客户打交道呢？与其经历永无止境的数据，还是直接跟他们谈吧。</p><p><span word="Talk">Talk</span> <span word="to">to</span> <span word="them">them</span> <span word="when">when</span> <span word="they">they</span> <span word="arrive">arrive</span> <span word="at">at</span> <span word="your">your</span> <span word="place">place</span> <span word="of">of</span> <span word="business">business</span>. <span word="Talk">Talk</span> <span word="to">to</span> <span word="them">them</span> <span word="when">when</span> <span word="you">you</span> <span word="deliver">deliver</span> <span word="your">your</span> <span word="service">service</span> <span word="to">to</span> <span word="them">them</span>. <span word="Talk">Talk</span> <span word="to">to</span> <span word="them">them</span> <span word="when">when</span> <span word="they">they</span> <span word="call">call</span>. <span word="They">They</span> <span word="will">will</span> <span word="tell">tell</span> <span word="you">you</span> <span word="what">what</span>'<span word="s">s</span> <span word="really">really</span> <span word="on">on</span> <span word="their">their</span> <span word="minds">minds</span>, <span word="and">and</span> <span word="you">you</span> <span word="can">can</span> <span word="take">take</span> <span word="that">that</span> <span word="feedback">feedback</span> <span word="and">and</span> <span word="use">use</span> <span word="it">it</span> <span word="to">to</span> <span word="improve">improve</span> <span word="their">their</span> <span word="experience">experience</span>.</p>
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