超市里暗藏的那些“潜规则”
<p><span word="Every">Every</span> <span word="time">time</span> <span word="you">you</span> <span word="enter">enter</span> <span word="the">the</span> <span word="supermarket">supermarket</span>, <span word="you">you</span>'<span word="re">re</span> <span word="being">being</span> <span word="manipulated">manipulated</span>. <span word="By">By</span> <span word="design">design</span>, <span word="all">all</span> <span word="of">of</span> <span word="the">the</span> <span word="basics">basics</span> <span word="you">you</span>'<span word="re">re</span> <span word="just">just</span> <span word="dropping">dropping</span> <span word="by">by</span> <span word="to">to</span> <span word="pick">pick</span> <span word="up">up</span> <span word="lie">lie</span> <span word="on">on</span> <span word="the">the</span> <span word="far">far</span> <span word="side">side</span> <span word="of">of</span> <span word="a">a</span> <span word="sea">sea</span> <span word="of">of</span> <span word="temptation">temptation</span>: <span word="the">the</span> <span word="eggs">eggs</span>, <span word="milk">milk</span>, <span word="and">and</span> <span word="bread">bread</span> <span word="are">are</span> <span word="blocked">blocked</span> <span word="by">by</span> <span word="fruit">fruit</span> <span word="snacks">snacks</span>, <span word="those">those</span> <span word="fancy">fancy</span> <span word="new">new</span> <span word="chips">chips</span>, <span word="and">and</span> <span word="a">a</span> <span word="display">display</span> <span word="of">of</span> <span word="artisanal">artisanal</span> <span word="beef">beef</span> <span word="jerky">jerky</span>. <span word="If">If</span> <span word="that">that</span> <span word="wasn">wasn</span>’<span word="t">t</span> <span word="enough">enough</span>, <span word="your">your</span> <span word="kids">kids</span> <span word="are">are</span> <span word="targets">targets</span> <span word="too">too</span>: <span word="all">all</span> <span word="the">the</span> <span word="cereal">cereal</span> <span word="at">at</span> <span word="the">the</span> <span word="eye">eye</span> <span word="level">level</span> <span word="of">of</span> <span word="a">a</span> <span word="child">child</span> <span word="sitting">sitting</span> <span word="in">in</span> <span word="a">a</span> <span word="shopping">shopping</span> <span word="cart">cart</span> <span word="is">is</span> <span word="pasted">pasted</span> <span word="with">with</span> <span word="cartoon">cartoon</span> <span word="blandishments">blandishments</span>, <span word="the">the</span> <span word="better">better</span> <span word="to">to</span> <span word="lure">lure</span> <span word="them">them</span> <span word="in">in</span> <span word="with">with</span>.</p><p><span word="But">But</span> <span word="could">could</span> <span word="we">we</span> <span word="be">be</span> <span word="manipulated">manipulated</span> <span word="for">for</span> <span word="the">the</span> <span word="better">better</span>? <span word="The">The</span> <span word="average">average</span> <span word="food">food</span> <span word="manufacturer">manufacturer</span> <span word="has">has</span> <span word="little">little</span> <span word="reason">reason</span> <span word="to">to</span> <span word="divert">divert</span> <span word="us">us</span> <span word="from">from</span> <span word="their">their</span> <span word="high">high</span>-<span word="fat">fat</span>, <span word="high">high</span>-<span word="sugar">sugar</span>, <span word="high">high</span>-<span word="deliciousness">deliciousness</span> <span word="products">products</span>. <span word="Yet">Yet</span> <span word="given">given</span> <span word="that">that</span> <span word="we">we</span> <span word="are">are</span> <span word="already">already</span> <span word="being">being</span> <span word="influenced">influenced</span>, <span word="one">one</span> <span word="can">can</span> <span word="wonder">wonder</span> <span word="whether">whether</span> <span word="stores">stores</span> <span word="might">might</span> <span word="eventually">eventually</span> <span word="see">see</span> <span word="the">the</span> <span word="benefit">benefit</span> – <span word="perhaps">perhaps</span> <span word="administered">administered</span> <span word="through">through</span> <span word="public">public</span> <span word="health">health</span>-<span word="related">related</span> <span word="tax">tax</span> <span word="cuts">cuts</span> – <span word="to">to</span> <span word="making">making</span> <span word="the">the</span> <span word="produce">produce</span> <span word="section">section</span> <span word="into">into</span> <span word="a">a</span> <span word="wonderland">wonderland</span> <span word="that">that</span> <span word="has">has</span> <span word="the">the</span> <span word="kids">kids</span> <span word="screaming">screaming</span> <span word="for">for</span> <span word="kale">kale</span>.</p><p><span word="Even">Even</span> <span word="within">within</span> <span word="our">our</span> <span word="current">current</span> <span word="stores">stores</span>, <span word="it">it</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="difficult">difficult</span> <span word="to">to</span> <span word="nudge">nudge</span> <span word="people">people</span> <span word="in">in</span> <span word="a">a</span> <span word="better">better</span> <span word="direction">direction</span>, <span word="at">at</span> <span word="least">least</span> <span word="in">in</span> <span word="the">the</span> <span word="short">short</span> <span word="term">term</span>. <span word="Esther">Esther</span> <span word="Papies">Papies</span>, <span word="a">a</span> <span word="professor">professor</span> <span word="of">of</span> <span word="social">social</span> <span word="psychology">psychology</span> <span word="at">at</span> <span word="Utrecht">Utrecht</span> <span word="University">University</span> <span word="in">in</span> <span word="the">the</span> <span word="Netherlands">Netherlands</span>, <span word="found">found</span> <span word="that">that</span> <span word="handing">handing</span> <span word="out">out</span> <span word="recipe">recipe</span> <span word="flyers">flyers</span> <span word="at">at</span> <span word="a">a</span> <span word="store">store</span> <span word="entrance">entrance</span> <span word="that">that</span> <span word="included">included</span> <span word="words">words</span> <span word="like">like</span> "<span word="healthy">healthy</span>" <span word="and">and</span> "<span word="low">low</span>-<span word="calorie">calorie</span>" <span word="caused">caused</span> <span word="people">people</span> <span word="who">who</span> <span word="were">were</span> <span word="overweight">overweight</span> <span word="or">or</span> <span word="dieting">dieting</span> <span word="to">to</span> <span word="subconsciously">subconsciously</span> <span word="buy">buy</span> <span word="fewer">fewer</span> <span word="snacks">snacks</span>. <span word="They">They</span> <span word="took">took</span> <span word="a">a</span> <span word="whopping">whopping</span> 75% <span word="fewer">fewer</span> <span word="snack">snack</span> <span word="items">items</span> <span word="to">to</span> <span word="the">the</span> <span word="checkouts">checkouts</span> <span word="than">than</span> <span word="those">those</span> <span word="who">who</span> <span word="received">received</span> <span word="the">the</span> <span word="control">control</span> <span word="flier">flier</span>, <span word="which">which</span> <span word="did">did</span> <span word="not">not</span> <span word="have">have</span> <span word="the">the</span> <span word="health">health</span>-<span word="related">related</span> <span word="terms">terms</span> <span word="on">on</span> <span word="it">it</span>. <span word="Seeing">Seeing</span> <span word="those">those</span> <span word="words">words</span> – <span word="being">being</span> <span word="primed">primed</span> <span word="by">by</span> <span word="them">them</span> – <span word="activated">activated</span> <span word="people">people</span>'<span word="s">s</span> <span word="existing">existing</span> <span word="goals">goals</span> <span word="and">and</span> <span word="reminded">reminded</span> <span word="them">them</span> <span word="what">what</span> <span word="they">they</span> <span word="could">could</span> <span word="do">do</span> <span word="now">now</span> <span word="to">to</span> <span word="meet">meet</span> <span word="them">them</span>, <span word="without">without</span> <span word="the">the</span> <span word="shoppers">shoppers</span> <span word="really">really</span> <span word="taking">taking</span> <span word="notice">notice</span>, <span word="says">says</span> <span word="Papies">Papies</span>.</p>
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