感受星巴克中国经营模式
<p><span word="Starbucks">Starbucks</span> <span word="is">is</span> <span word="planning">planning</span> <span word="a">a</span> <span word="massive">massive</span> <span word="expansion">expansion</span> <span word="in">in</span> <span word="China">China</span> <span word="over">over</span> <span word="the">the</span> <span word="next">next</span> <span word="couple">couple</span> <span word="years">years</span> <span word="that">that</span> <span word="will">will</span> <span word="nearly">nearly</span> <span word="double">double</span> <span word="its">its</span> <span word="locations">locations</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span>. <span word="It">It</span> <span word="might">might</span> <span word="seem">seem</span> <span word="risky">risky</span> <span word="for">for</span> <span word="a">a</span> <span word="coffee">coffee</span> <span word="company">company</span> <span word="to">to</span> <span word="expand">expand</span> <span word="so">so</span> <span word="aggressively">aggressively</span> <span word="in">in</span> <span word="a">a</span> <span word="culture">culture</span> <span word="of">of</span> <span word="tea">tea</span>-<span word="drinkers">drinkers</span>. <span word="But">But</span> <span word="Starbucks">Starbucks</span> <span word="has">has</span> <span word="altered">altered</span> <span word="its">its</span> <span word="stores">stores</span> <span word="and">and</span> <span word="products">products</span> <span word="to">to</span> <span word="adapt">adapt</span> <span word="to">to</span> <span word="local">local</span> <span word="tastes">tastes</span> <span word="and">and</span> <span word="the">the</span> <span word="strategy">strategy</span> <span word="appears">appears</span> <span word="to">to</span> <span word="be">be</span> <span word="working">working</span>.</p><p>星巴克计划在接下来的几年里在中国大规模的扩张，店面的数量将会是之前的两倍。在拥有饮茶文化的国家有如此大的扩张野心，对于一家咖啡公司而言似乎是在冒险。但是星巴克已经改变它的店面和饮品，用来迎合当地居民的口味，这个战略好像开始奏效。</p><p><span word="The">The</span> <span word="company">company</span>’<span word="s">s</span> <span word="same">same</span>-<span word="store">store</span> <span word="sales">sales</span> <span word="grew">grew</span> 7% <span word="in">in</span> <span word="the">the</span> <span word="region">region</span> <span word="for">for</span> <span word="the">the</span> <span word="most">most</span> <span word="recent">recent</span> <span word="quarter">quarter</span> <span word="and">and</span> <span word="it">it</span>’<span word="s">s</span> <span word="planning">planning</span> <span word="to">to</span> <span word="open">open</span> 500 <span word="new">new</span> <span word="locations">locations</span> <span word="in">in</span> <span word="China">China</span> <span word="by">by</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="year">year</span>, <span word="which">which</span> <span word="would">would</span> <span word="make">make</span> <span word="China">China</span> <span word="Starbucks">Starbucks</span>’ <span word="second">second</span> <span word="largest">largest</span> <span word="market">market</span> <span word="outside">outside</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>.</p><p>最近一个季度，在一个区域，公司的同等店面销售额上涨了7%。星巴克计划年底在中国新开500家店，这将使中国的星巴克店面数量是低于美国的第二大市场。</p><p><span word="Here">Here</span>’<span word="s">s</span> <span word="a">a</span> <span word="few">few</span> <span word="ways">ways</span> <span word="that">that</span> <span word="Starbucks">Starbucks</span> <span word="is">is</span> <span word="doing">doing</span> <span word="things">things</span> <span word="differently">differently</span> <span word="in">in</span> <span word="China">China</span>:</p><p>这里有几点事星巴克在中国的不同运营方法：</p><p>1.<span word="The">The</span> <span word="stores">stores</span> <span word="are">are</span> <span word="bigger">bigger</span> <span word="with">with</span> <span word="more">more</span> <span word="seating">seating</span> <span word="space">space</span>. “<span word="Unlike">Unlike</span> <span word="Americans">Americans</span>, <span word="who">who</span> <span word="can">can</span>’<span word="t">t</span> <span word="cope">cope</span> <span word="without">without</span> <span word="a">a</span> <span word="morning">morning</span> <span word="cup">cup</span> <span word="of">of</span> <span word="joe">joe</span>, <span word="most">most</span> <span word="Chinese">Chinese</span> <span word="customers">customers</span> <span word="don">don</span>’<span word="t">t</span> <span word="just">just</span> <span word="grab">grab</span> <span word="and">and</span> <span word="go">go</span>,” <span word="writes">writes</span> <span word="Violet">Violet</span> <span word="Law">Law</span> <span word="in">in</span> <span word="the">the</span> <span word="Global">Global</span> <span word="Post">Post</span>. “<span word="Instead">Instead</span>, <span word="coffee">coffee</span> <span word="shops">shops</span> <span word="here">here</span> <span word="are">are</span> <span word="a">a</span> <span word="destination">destination</span>. <span word="People">People</span> <span word="sit">sit</span> <span word="back">back</span> <span word="and">and</span> <span word="chat">chat</span> <span word="with">with</span> <span word="friends">friends</span> <span word="and">and</span> <span word="family">family</span>. <span word="Some">Some</span> <span word="come">come</span> <span word="to">to</span> <span word="meet">meet</span> <span word="with">with</span> <span word="clients">clients</span> <span word="or">or</span> <span word="do">do</span> <span word="business">business</span>.”</p>
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