唐顿庄园植入Kindle广告 粉丝指责破坏气氛
<p><span word="Downton">Downton</span> <span word="Abbey">Abbey</span> <span word="chiefs">chiefs</span> <span word="have">have</span> <span word="come">come</span> <span word="under">under</span> <span word="fire">fire</span> <span word="for">for</span> <span word="running">running</span> <span word="Kindle">Kindle</span> <span word="adverts">adverts</span> <span word="that">that</span> '<span word="ruin">ruin</span> <span word="the">the</span> <span word="period">period</span> <span word="drama">drama</span>'<span word="s">s</span> <span word="atmosphere">atmosphere</span>'. <span word="The">The</span> <span word="adverts">adverts</span> <span word="show">show</span> <span word="actors">actors</span> <span word="in">in</span> 1920<span word="s">s</span> <span word="costume">costume</span> <span word="using">using</span> <span word="the">the</span> <span word="devices">devices</span> <span word="on">on</span> <span word="the">the</span> <span word="set">set</span> <span word="during">during</span> <span word="breaks">breaks</span>. <span word="Viewers">Viewers</span> <span word="of">of</span> <span word="the">the</span> <span word="opening">opening</span> <span word="episode">episode</span> <span word="on">on</span> <span word="Sunday">Sunday</span> <span word="night">night</span> <span word="used">used</span> <span word="Twitter">Twitter</span> <span word="to">to</span> <span word="complain">complain</span> <span word="about">about</span> <span word="the">the</span> <span word="promotional">promotional</span> <span word="spots">spots</span> <span word="which">which</span> '<span word="ruined">ruined</span> <span word="the">the</span> <span word="illusion">illusion</span>' <span word="and">and</span> '<span word="killed">killed</span> <span word="the">the</span> <span word="magic">magic</span>' <span word="of">of</span> <span word="the">the</span> <span word="show">show</span>.</p><p>近期，《唐顿庄园》的主演因拍摄<span word="Kindle">Kindle</span>广告而遭到炮轰，被认为“破坏了时代剧的氛围”。广告中，演员们在片场休息时穿着20世纪20年代的戏服用<span word="Kindle">Kindle</span>阅读。在周日晚上观看这部剧的观众在<span word="Twitter">Twitter</span>上抱怨这种促销广告破坏了整部剧的氛围，使它的“魔力”都消失了。</p><p><span word="The">The</span> <span word="Kindle">Kindle</span> <span word="deal">deal</span> <span word="came">came</span> <span word="in">in</span> <span word="for">for</span> <span word="the">the</span> <span word="most">most</span> <span word="criticism">criticism</span> <span word="when">when</span> <span word="the">the</span> <span word="abbey">abbey</span> <span word="went">went</span> <span word="up">up</span> <span word="in">in</span> <span word="flames">flames</span> <span word="after">after</span> <span word="Lady">Lady</span> <span word="Edith">Edith</span> <span word="threw">threw</span> <span word="her">her</span> <span word="book">book</span> <span word="into">into</span> <span word="the">the</span> <span word="fire">fire</span> – <span word="with">with</span> <span word="viewers">viewers</span> <span word="questioning">questioning</span> <span word="whether">whether</span> <span word="they">they</span> <span word="were">were</span> <span word="witnessing">witnessing</span> <span word="some">some</span> <span word="sort">sort</span> <span word="of">of</span> <span word="subtle">subtle</span> <span word="product">product</span> <span word="placement">placement</span>. <span word="Another">Another</span> <span word="Twitter">Twitter</span> <span word="user">user</span> <span word="Barbara">Barbara</span> <span word="said">said</span>: '<span word="You">You</span> <span word="know">know</span> <span word="Downton">Downton</span> <span word="is">is</span> <span word="sponsored">sponsored</span> <span word="by">by</span> <span word="a">a</span> <span word="Kindle">Kindle</span> <span word="when">when</span> <span word="a">a</span> <span word="paperback">paperback</span> <span word="sets">sets</span> <span word="fire">fire</span> <span word="to">to</span> <span word="the">the</span> <span word="house">house</span>.'</p><p><span word="Kindle">Kindle</span>最受争议的地方在于当庄园起火，伊迪斯把书扔进火里的镜头。人们认为这是某种植入广告。另一位<span word="Twitter">Twitter</span>用户芭芭拉说，“当书籍着火烧了整幢房子时，你就知道《唐顿庄园》是由<span word="Kindle">Kindle</span>赞助的了。”</p><p><span word="Fans">Fans</span> <span word="also">also</span> <span word="pointed">pointed</span> <span word="out">out</span> <span word="that">that</span> <span word="the">the</span> <span word="sponsorship">sponsorship</span> <span word="deal">deal</span> <span word="did">did</span> <span word="not">not</span> <span word="fit">fit</span> <span word="with">with</span> <span word="the">the</span> <span word="plotline">plotline</span>, <span word="which">which</span> <span word="saw">saw</span> <span word="members">members</span> <span word="of">of</span> <span word="the">the</span> <span word="household">household</span> <span word="unable">unable</span> <span word="to">to</span> <span word="deal">deal</span> <span word="with">with</span> <span word="changes">changes</span> <span word="in">in</span> <span word="modern">modern</span> <span word="technology">technology</span>. <span word="An">An</span> <span word="ITV">ITV</span> <span word="spokesman">spokesman</span> <span word="said">said</span>: '<span word="We">We</span> <span word="work">work</span> <span word="closely">closely</span> <span word="with">with</span> <span word="sponsors">sponsors</span> <span word="in">in</span> <span word="an">an</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="that">that</span> <span word="their">their</span> <span word="idents">idents</span> <span word="and">and</span> <span word="creative">creative</span> <span word="concepts">concepts</span> <span word="are">are</span> <span word="complementary">complementary</span> <span word="to">to</span> <span word="the">the</span> <span word="shows">shows</span> <span word="that">that</span> <span word="they">they</span> <span word="appear">appear</span> <span word="in">in</span>. <span word="We">We</span> <span word="apologise">apologise</span> <span word="to">to</span> <span word="any">any</span> <span word="viewers">viewers</span> <span word="who">who</span> <span word="felt">felt</span> <span word="this">this</span> <span word="was">was</span> <span word="not">not</span> <span word="achieved">achieved</span> <span word="in">in</span> <span word="last">last</span> <span word="night">night</span>'<span word="s">s</span> <span word="Downton">Downton</span> <span word="Abbey">Abbey</span>.'</p>
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