商务写作：如何6步搞定资讯稿？
<p><span word="As">As</span> <span word="a">a</span> <span word="PR">PR</span> <span word="pro">pro</span> <span word="or">or</span> <span word="company">company</span> <span word="owner">owner</span> <span word="managing">managing</span> <span word="your">your</span> <span word="own">own</span> <span word="public">public</span> <span word="relations">relations</span> <span word="campaign">campaign</span>, <span word="writing">writing</span> <span word="press">press</span> <span word="releases">releases</span> <span word="should">should</span> <span word="become">become</span> <span word="very">very</span> <span word="natural">natural</span> <span word="to">to</span> <span word="you">you</span>. <span word="If">If</span> <span word="you">you</span>'<span word="ve">ve</span> <span word="got">got</span> <span word="news">news</span> <span word="about">about</span> <span word="your">your</span> <span word="product">product</span>, <span word="service">service</span> <span word="or">or</span> <span word="company">company</span>, <span word="then">then</span> <span word="you">you</span>'<span word="re">re</span> <span word="ready">ready</span> <span word="to">to</span> <span word="experience">experience</span> <span word="the">the</span> <span word="power">power</span> <span word="of">of</span> <span word="press">press</span> <span word="releases">releases</span>.</p><p>如果你从事人力资源方面的工作或是需要自己推广公共关系的公司老板，你会经常要写资讯稿。当收到关于产品、服务或公司的资讯，你就该准备好体验资讯稿的强大感染力了。</p><p><span word="So">So</span> <span word="just">just</span> <span word="what">what</span> <span word="is">is</span> <span word="a">a</span> <span word="press">press</span> <span word="release">release</span>? <span word="It">It</span>'<span word="s">s</span> <span word="simple">simple</span>. <span word="A">A</span> <span word="press">press</span> <span word="release">release</span> <span word="is">is</span> <span word="a">a</span> <span word="one">one</span> <span word="to">to</span> <span word="two">two</span> <span word="page">page</span> <span word="document">document</span> <span word="used">used</span> <span word="to">to</span> <span word="call">call</span> <span word="attention">attention</span> <span word="to">to</span> <span word="your">your</span> <span word="company">company</span> <span word="and">and</span> <span word="its">its</span> <span word="products">products</span>/<span word="services">services</span>. <span word="Press">Press</span> <span word="releases">releases</span> <span word="are">are</span> <span word="also">also</span> <span word="known">known</span> <span word="as">as</span> <span word="news">news</span> <span word="releases">releases</span>. <span word="Back">Back</span> <span word="to">to</span> <span word="basics">basics</span>, <span word="it">it</span> <span word="means">means</span> <span word="just">just</span> <span word="that">that</span>: <span word="news">news</span>.</p><p>所以，什么是资讯稿呢？很简单，资讯稿是为宣传公司以及其产品和服务的文献，一般为1到2页。从字面上看，资讯稿的重点在于“资讯”二字，资讯稿也就是资讯。</p><p><span word="There">There</span> <span word="are">are</span> <span word="several">several</span> <span word="types">types</span> <span word="of">of</span> <span word="press">press</span> <span word="releases">releases</span> <span word="you">you</span> <span word="can">can</span> <span word="write">write</span>. <span word="Starting">Starting</span> <span word="a">a</span> <span word="business">business</span>. <span word="Having">Having</span> <span word="new">new</span> <span word="employees">employees</span> <span word="joining">joining</span> <span word="your">your</span> <span word="team">team</span>. <span word="Your">Your</span> <span word="company">company</span> <span word="wins">wins</span> <span word="awards">awards</span>. <span word="You">You</span>'<span word="re">re</span> <span word="working">working</span> <span word="with">with</span> <span word="a">a</span> <span word="charity">charity</span>. <span word="Or">Or</span> <span word="anything">anything</span> <span word="new">new</span> <span word="or">or</span> <span word="different">different</span> <span word="about">about</span> <span word="your">your</span> <span word="business">business</span> <span word="and">and</span> <span word="its">its</span> <span word="product">product</span> <span word="line">line</span> <span word="constitutes">constitutes</span> <span word="a">a</span> <span word="newsworthy">newsworthy</span> <span word="press">press</span> <span word="release">release</span>.</p><p>资讯稿的内容多样，包括创业、新员工加入、公司获奖、和慈善机构合作等等。公司经营和产品线上的任何变化都值得发资讯稿。</p><p><span word="There">There</span>'<span word="s">s</span> <span word="a">a</span> <span word="trick">trick</span> <span word="to">to</span> <span word="writing">writing</span> <span word="press">press</span> <span word="releases">releases</span>, <span word="though">though</span>. <span word="Your">Your</span> <span word="message">message</span> <span word="has">has</span> <span word="to">to</span> <span word="be">be</span> <span word="newsworthy">newsworthy</span> <span word="without">without</span> <span word="sounding">sounding</span> <span word="like">like</span> <span word="a">a</span> <span word="blatant">blatant</span> <span word="advertisement">advertisement</span>. <span word="The">The</span> <span word="release">release</span> <span word="is">is</span> <span word="written">written</span> <span word="in">in</span> <span word="an">an</span> <span word="unbiased">unbiased</span> <span word="format">format</span> <span word="so">so</span> <span word="the">the</span> <span word="reader">reader</span> <span word="trusts">trusts</span> <span word="the">the</span> <span word="information">information</span> <span word="to">to</span> <span word="be">be</span> <span word="accurate">accurate</span>.</p>
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