弹幕电影,究竟是噩梦还是潮流
<p><span word="A">A</span> <span word="moviegoer">moviegoer</span>'<span word="s">s</span> <span word="worst">worst</span> <span word="nightmare">nightmare</span> <span word="or">or</span> <span word="the">the</span> <span word="coolest">coolest</span> <span word="wave">wave</span> <span word="of">of</span> <span word="the">the</span> <span word="future">future</span>?</p><p>它是观影者最可怕的噩梦还是未来最酷的潮流？</p><p><span word="The">The</span> <span word="new">new</span> "<span word="bullet">bullet</span> <span word="screen">screen</span>," <span word="or">or</span> <span word="danmu">danmu</span>, <span word="model">model</span> <span word="of">of</span> <span word="movie">movie</span>-<span word="watching">watching</span> <span word="that">that</span> <span word="has">has</span> <span word="recently">recently</span> <span word="been">been</span> <span word="introduced">introduced</span> <span word="in">in</span> <span word="select">select</span> <span word="theaters">theaters</span> <span word="in">in</span> <span word="China">China</span> <span word="can">can</span> <span word="perhaps">perhaps</span> <span word="be">be</span> <span word="most">most</span> <span word="pithily">pithily</span> <span word="summed">summed</span> <span word="up">up</span> <span word="with">with</span> <span word="the">the</span> <span word="title">title</span> <span word="of">of</span> <span word="the">the</span> 2010 <span word="Chinese">Chinese</span> <span word="action">action</span> <span word="comedy">comedy</span> "<span word="Let">Let</span> <span word="the">the</span> <span word="Bullets">Bullets</span> <span word="Fly">Fly</span>."</p><p>最近中国的一些剧院引进了新的观影模式——“弹幕”，它也许可以用2010年中国动作喜剧电影《让子弹飞》的标题来简洁地概括。</p><p><span word="In">In</span> <span word="this">this</span> <span word="case">case</span>, <span word="the">the</span> <span word="bullets">bullets</span> <span word="don">don</span>'<span word="t">t</span> <span word="refer">refer</span> <span word="to">to</span> <span word="actual">actual</span> <span word="bullets">bullets</span>, <span word="but">but</span> <span word="to">to</span> <span word="text">text</span> <span word="messages">messages</span> <span word="that">that</span> <span word="audience">audience</span> <span word="members">members</span> <span word="send">send</span> <span word="via">via</span> <span word="their">their</span> <span word="mobile">mobile</span> <span word="phones">phones</span> <span word="while">while</span> <span word="watching">watching</span> <span word="the">the</span> <span word="film">film</span>. <span word="The">The</span> <span word="messages">messages</span> <span word="are">are</span> <span word="then">then</span> <span word="projected">projected</span> <span word="onto">onto</span> <span word="the">the</span> <span word="screen">screen</span>, <span word="so">so</span> <span word="that">that</span> <span word="at">at</span> <span word="any">any</span> <span word="given">given</span> <span word="time">time</span> <span word="the">the</span> <span word="scene">scene</span> <span word="may">may</span> <span word="be">be</span> <span word="overlaid">overlaid</span> <span word="with">with</span> <span word="multiple">multiple</span> "<span word="bullets">bullets</span>," <span word="or">or</span> <span word="comments">comments</span>, <span word="scrolling">scrolling</span> <span word="across">across</span> <span word="the">the</span> <span word="screen">screen</span>.</p><p>在这里，子弹指的不是真的子弹，而是观众在观影时用手机发送的短信。这些短信投射到银幕上，所以银幕随时可能被好多滚动的“子弹”或者评论所覆盖。</p><p><span word="What">What</span> <span word="might">might</span> <span word="seem">seem</span> <span word="like">like</span> <span word="a">a</span> <span word="hellish">hellish</span> <span word="scenario">scenario</span> <span word="for">for</span> <span word="those">those</span> <span word="still">still</span> <span word="keen">keen</span> <span word="on">on</span> <span word="the">the</span> <span word="solitary">solitary</span> <span word="escapism">escapism</span> <span word="associated">associated</span> <span word="with">with</span> <span word="a">a</span> <span word="traditional">traditional</span> <span word="movie">movie</span>-<span word="going">going</span> <span word="experience">experience</span> <span word="is">is</span> <span word="meant">meant</span> <span word="to">to</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="younger">younger</span> <span word="audiences">audiences</span> <span word="for">for</span> <span word="whom">whom</span> <span word="mobile">mobile</span> <span word="phones">phones</span> <span word="have">have</span> <span word="become">become</span> <span word="lifelines">lifelines</span> <span word="and">and</span> <span word="sharing">sharing</span> <span word="one">one</span>'<span word="s">s</span> <span word="every">every</span> <span word="thought">thought</span> — <span word="even">even</span> <span word="about">about</span> <span word="something">something</span> <span word="as">as</span> <span word="banal">banal</span> <span word="as">as</span> <span word="the">the</span> <span word="air">air</span>-<span word="conditioning">conditioning</span> <span word="in">in</span> <span word="the">the</span> <span word="cinema">cinema</span> — <span word="has">has</span> <span word="become">become</span> <span word="a">a</span> <span word="way">way</span> <span word="of">of</span> <span word="life">life</span>. <span word="Over">Over</span> <span word="the">the</span> <span word="past">past</span> <span word="month">month</span>, <span word="several">several</span> <span word="theaters">theaters</span> <span word="around">around</span> <span word="China">China</span> <span word="have">have</span> <span word="been">been</span> <span word="experimenting">experimenting</span> <span word="with">with</span> "<span word="bullet">bullet</span> <span word="screen">screen</span>" <span word="showings">showings</span> <span word="of">of</span> <span word="films">films</span> <span word="like">like</span> <span word="the">the</span> 3-<span word="D">D</span> <span word="animated">animated</span> <span word="film">film</span> "<span word="The">The</span> <span word="Legend">Legend</span> <span word="of">of</span> <span word="Qin">Qin</span>" <span word="and">and</span> <span word="the">the</span> <span word="third">third</span> <span word="installment">installment</span> <span word="of">of</span> <span word="the">the</span> <span word="blockbuster">blockbuster</span> <span word="young">young</span>-<span word="adult">adult</span> <span word="franchise">franchise</span> "<span word="Tiny">Tiny</span> <span word="Times">Times</span>."</p>
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