一位CEO的管理秘诀 边做边学
<p><span word="Spencer">Spencer</span> <span word="Rascoff">Rascoff</span> <span word="is">is</span> <span word="the">the</span> <span word="rare">rare</span> <span word="chief">chief</span> <span word="executive">executive</span> <span word="who">who</span> <span word="relishes">relishes</span> <span word="not">not</span> <span word="having">having</span> <span word="all">all</span> <span word="the">the</span> <span word="answers">answers</span>.</p><p>斯宾塞<span word="o">o</span>拉斯科夫是一位另类<span word="CEO">CEO</span>，他不仅承认自己并非无所不知，似乎还很享受这个事实。</p><p><span word="Briefly">Briefly</span> <span word="a">a</span> <span word="journalist">journalist</span> <span word="and">and</span> <span word="then">then</span> <span word="an">an</span> <span word="investment">investment</span> <span word="banker">banker</span>, <span word="the">the</span> <span word="CEO">CEO</span> <span word="of">of</span> <span word="the">the</span> <span word="real">real</span> <span word="estate">estate</span> <span word="information">information</span> <span word="site">site</span> <span word="Zillow">Zillow</span> <span word="has">has</span> <span word="fashioned">fashioned</span> <span word="himself">himself</span> <span word="into">into</span> <span word="the">the</span> <span word="epitome">epitome</span> <span word="of">of</span> <span word="the">the</span> <span word="self">self</span>-<span word="improvement">improvement</span> <span word="boss">boss</span>. <span word="He">He</span> <span word="has">has</span> <span word="cultivated">cultivated</span> <span word="a">a</span> <span word="network">network</span> <span word="to">to</span> <span word="help">help</span> <span word="his">his</span> <span word="management">management</span> <span word="team">team</span> <span word="learn">learn</span> <span word="about">about</span> <span word="everything">everything</span> <span word="from">from</span> <span word="TV">TV</span> <span word="advertising">advertising</span> <span word="to">to</span> <span word="analyzing">analyzing</span> <span word="data">data</span> <span word="to">to</span> <span word="public">public</span> <span word="relations">relations</span>. <span word="He">He</span>’<span word="s">s</span> <span word="even">even</span> <span word="had">had</span> <span word="the">the</span> <span word="presence">presence</span> <span word="of">of</span> <span word="mind">mind</span> <span word="to">to</span> <span word="turn">turn</span> <span word="to">to</span> <span word="true">true</span> <span word="experts">experts</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span>—<span word="summer">summer</span> <span word="interns">interns</span>—<span word="to">to</span> <span word="find">find</span> <span word="out">out</span> <span word="what">what</span> <span word="he">he</span> <span word="needs">needs</span> <span word="to">to</span> <span word="know">know</span> <span word="in">in</span> <span word="that">that</span> <span word="realm">realm</span>.</p><p>在成为房地产信息网站<span word="Zillow">Zillow</span>的<span word="CEO">CEO</span>之前，拉斯科夫曾做过一段时间记者，后来还从事过投资银行业务。现在，拉斯科夫已经将自己塑造成自我完善型老板的典范。他培育了一个网络，帮助管理团队学习电视广告、数据分析、公共关系等技能。为了了解社交媒体，他甚至曾经镇定自若地向真正的社交媒体专家（暑假实习生）请教过</p><p><span word="Rascoff">Rascoff</span> <span word="has">has</span> <span word="plenty">plenty</span> <span word="to">to</span> <span word="show">show</span> <span word="for">for</span> <span word="his">his</span> <span word="learning">learning</span>-<span word="on">on</span>-<span word="the">the</span>-<span word="job">job</span> <span word="experimentation">experimentation</span>. <span word="Zillow">Zillow</span>’<span word="s">s</span> <span word="got">got</span> <span word="a">a</span> <span word="hot">hot</span> <span word="stock">stock</span>, <span word="up">up</span> <span word="seven">seven</span>-<span word="fold">fold</span> <span word="from">from</span> <span word="its">its</span> 2011 <span word="IPO">IPO</span>. <span word="It">It</span> <span word="is">is</span> <span word="also">also</span> <span word="in">in</span> <span word="the">the</span> <span word="process">process</span> <span word="of">of</span> <span word="gobbling">gobbling</span> <span word="up">up</span> <span word="rival">rival</span> <span word="Truliafor">Truliafor</span> <span word="more">more</span> <span word="than">than</span> $3 <span word="billion">billion</span>.</p><p>拉斯科夫“边做边学”的实验法可圈可点。<span word="Zillow">Zillow</span>的股票颇受追捧，自2011年上市以来已经上涨了7倍。目前，该公司正计划以30亿美元吞并竞争对手<span word="Trulia">Trulia</span>。</p>
页:
[1]