Hello Kitty40周年：风靡世界原因何在？
<p><span word="As">As</span> <span word="the">the</span> <span word="feline">feline</span> <span word="turns">turns</span> 40 <span word="she">she</span>’<span word="s">s</span> <span word="more">more</span> <span word="powerful">powerful</span> <span word="than">than</span> <span word="ever">ever</span>. <span word="But">But</span> <span word="how">how</span> <span word="did">did</span> <span word="she">she</span> <span word="become">become</span> <span word="a">a</span> <span word="brand">brand</span> <span word="worth">worth</span> $7<span word="bn">bn</span>?</p><p><span word="After">After</span> <span word="Japan">Japan</span>, <span word="Singapore">Singapore</span> <span word="was">was</span> <span word="the">the</span> <span word="first">first</span> <span word="to">to</span> <span word="suffer">suffer</span> <span word="an">an</span> <span word="outbreak">outbreak</span>. <span word="The">The</span> <span word="infection">infection</span>? <span word="Hello">Hello</span> <span word="Kitty">Kitty</span> <span word="mania">mania</span>. <span word="In">In</span> 2000, <span word="a">a</span> <span word="shortage">shortage</span> <span word="of">of</span> <span word="toys">toys</span> <span word="displaying">displaying</span> <span word="the">the</span> <span word="beloved">beloved</span> <span word="cat">cat</span> <span word="at">at</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="city">city</span>’<span word="s">s</span> <span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="restaurants">restaurants</span> <span word="led">led</span> <span word="to">to</span> <span word="the">the</span> <span word="unleashing">unleashing</span> <span word="of">of</span> <span word="darker">darker</span>, <span word="violent">violent</span> <span word="instincts">instincts</span> <span word="when">when</span> <span word="a">a</span> <span word="riot">riot</span> <span word="ensued">ensued</span>. <span word="Seven">Seven</span> <span word="people">people</span> <span word="were">were</span> <span word="injured">injured</span> <span word="and">and</span> <span word="three">three</span> <span word="taken">taken</span> <span word="to">to</span> <span word="hospital">hospital</span> <span word="for">for</span> <span word="treatment">treatment</span>. <span word="That">That</span> <span word="was">was</span> <span word="just">just</span> <span word="the">the</span> <span word="beginning">beginning</span>.</p><p><span word="Now">Now</span>, <span word="what">what</span> <span word="is">is</span> <span word="left">left</span> <span word="of">of</span> <span word="our">our</span> <span word="species">species</span>, <span word="children">children</span> <span word="and">and</span> <span word="adults">adults</span> <span word="alike">alike</span>, <span word="have">have</span> <span word="succumbed">succumbed</span>, <span word="making">making</span> ‘<span word="Kitty">Kitty</span> <span word="chan">chan</span>’, <span word="as">as</span> <span word="she">she</span> <span word="is">is</span> <span word="better">better</span> <span word="known">known</span> <span word="in">in</span> <span word="Japan">Japan</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="recognisable">recognisable</span> <span word="graphics">graphics</span> <span word="on">on</span> <span word="Earth">Earth</span>. <span word="Hello">Hello</span> <span word="Kitty">Kitty</span> <span word="turns">turns</span> 40 <span word="this">this</span> <span word="autumn">autumn</span>, <span word="and">and</span> <span word="we">we</span> <span word="can">can</span> <span word="now">now</span> <span word="see">see</span> <span word="that">that</span> <span word="she">she</span> <span word="was">was</span> <span word="the">the</span> <span word="Trojan">Trojan</span> <span word="Horse">Horse</span> <span word="that">that</span> <span word="led">led</span> <span word="to">to</span> <span word="the">the</span> <span word="global">global</span> <span word="domination">domination</span> <span word="of">of</span> <span word="Japanese">Japanese</span> ‘<span word="cute">cute</span> <span word="culture">culture</span>’. <span word="From">From</span> <span word="Marrakech">Marrakech</span> <span word="to">to</span> <span word="Honolulu">Honolulu</span>, <span word="the">the</span> <span word="ubiquitous">ubiquitous</span> <span word="red">red</span>-<span word="ribboned">ribboned</span> <span word="cat">cat</span> <span word="now">now</span> <span word="stands">stands</span> <span word="top">top</span>-<span word="tier">tier</span> <span word="in">in</span> <span word="any">any</span> <span word="toy">toy</span> <span word="display">display</span>. <span word="Googling">Googling</span> <span word="Mickey">Mickey</span> <span word="Mouse">Mouse</span> <span word="reaps">reaps</span> <span word="about">about</span> 23 <span word="million">million</span> <span word="results">results</span>. <span word="Search">Search</span> <span word="Hello">Hello</span> <span word="Kitty">Kitty</span>, <span word="however">however</span>, <span word="and">and</span> <span word="you">you</span>’<span word="ll">ll</span> <span word="find">find</span> <span word="the">the</span> <span word="kitten">kitten</span>, <span word="which">which</span> <span word="is">is</span> <span word="basically">basically</span> <span word="just">just</span> <span word="a">a</span> <span word="narrative">narrative</span>-<span word="free">free</span>, <span word="trademarked">trademarked</span> <span word="drawing">drawing</span>, <span word="garners">garners</span> 10 <span word="million">million</span> <span word="more">more</span>.</p><p><span word="Kitty">Kitty</span>-<span word="shaped">shaped</span> <span word="guitars">guitars</span> <span word="and">and</span> <span word="even">even</span> <span word="Hello">Hello</span> <span word="Kitty">Kitty</span> <span word="tombstones">tombstones</span> <span word="abound">abound</span>. <span word="The">The</span> <span word="famous">famous</span> <span word="feline">feline</span>, <span word="originally">originally</span> <span word="drawn">drawn</span> <span word="by">by</span> <span word="designer">designer</span> <span word="Yuko">Yuko</span> <span word="Shimizu">Shimizu</span> <span word="to">to</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="kindergarten">kindergarten</span> <span word="children">children</span>, <span word="has">has</span> <span word="been">been</span> <span word="adopted">adopted</span> <span word="as">as</span> <span word="a">a</span> <span word="style">style</span> <span word="icon">icon</span> <span word="by">by</span> <span word="the">the</span> <span word="likes">likes</span> <span word="of">of</span> <span word="Lady">Lady</span> <span word="Gaga">Gaga</span>. <span word="Remarkably">Remarkably</span>, <span word="such">such</span> <span word="world">world</span>-<span word="domination">domination</span> <span word="has">has</span> <span word="been">been</span> <span word="achieved">achieved</span> <span word="with">with</span> <span word="little">little</span> <span word="advertising">advertising</span>; <span word="relying">relying</span> <span word="instead">instead</span> <span word="on">on</span> <span word="word">word</span>-<span word="of">of</span>-<span word="mouth">mouth</span>. <span word="Now">Now</span> <span word="Hello">Hello</span> <span word="Kitty">Kitty</span> <span word="appears">appears</span> <span word="on">on</span> <span word="over">over</span> 50,000 <span word="products">products</span> <span word="that">that</span> <span word="are">are</span> <span word="sold">sold</span> <span word="in">in</span> <span word="more">more</span> <span word="than">than</span> 70 <span word="countries">countries</span>, <span word="and">and</span> <span word="is">is</span> <span word="a">a</span> <span word="brand">brand</span> <span word="worth">worth</span> $7<span word="bn">bn</span>. <span word="The">The</span> <span word="company">company</span> <span word="that">that</span> <span word="holds">holds</span> <span word="the">the</span> <span word="copyright">copyright</span>, <span word="Sanrio">Sanrio</span>, <span word="makes">makes</span> <span word="around">around</span> $759<span word="m">m</span> <span word="in">in</span> <span word="annual">annual</span> <span word="revenue">revenue</span> <span word="off">off</span> <span word="the">the</span> <span word="cat">cat</span> <span word="alone">alone</span>. <span word="So">So</span>, <span word="why">why</span> <span word="have">have</span> <span word="we">we</span> <span word="all">all</span> <span word="become">become</span> <span word="such">such</span> <span word="pushovers">pushovers</span> <span word="for">for</span> <span word="the">the</span> <span word="feline">feline</span>?</p>
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