麦当劳正失去对年轻人的吸引力
<p><span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="may">may</span> <span word="have">have</span> <span word="a">a</span> <span word="hard">hard</span> <span word="time">time</span> <span word="turning">turning</span> <span word="around">around</span> <span word="recent">recent</span> <span word="sales">sales</span> <span word="declines">declines</span> <span word="as">as</span> <span word="the">the</span> <span word="hamburger">hamburger</span> <span word="giant">giant</span> <span word="loses">loses</span> <span word="its">its</span> <span word="appeal">appeal</span> <span word="with">with</span> <span word="younger">younger</span> <span word="consumers">consumers</span>.</p><p>汉堡巨头麦当劳（<span word="McDonald">McDonald</span>'<span word="s">s</span>）可能很难扭转最近在美销售额下降的颓势，因为它正失去对年轻消费者的吸引力。</p><p><span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="reported">reported</span> <span word="its">its</span> <span word="biggest">biggest</span> <span word="decline">decline</span> <span word="in">in</span> <span word="global">global</span> <span word="same">same</span>-<span word="store">store</span> <span word="sales">sales</span> <span word="since">since</span> 2003 <span word="this">this</span> <span word="month">month</span>, <span word="and">and</span> <span word="in">in</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>. <span word="sales">sales</span> <span word="at">at</span> <span word="stores">stores</span> <span word="open">open</span> 13 <span word="months">months</span> <span word="or">or</span> <span word="longer">longer</span> <span word="sales">sales</span> <span word="have">have</span> <span word="been">been</span> <span word="flat">flat</span> <span word="of">of</span> <span word="falling">falling</span> <span word="so">so</span> <span word="far">far</span> <span word="this">this</span> <span word="year">year</span>.</p><p>本月，麦当劳的全球同店销售额出现了自2003年以来的最大跌幅。在美国，开业时间达到和超过13个月的麦当劳店面今年初以来的销售额一路走低。</p><p><span word="The">The</span> <span word="company">company</span> <span word="may">may</span> <span word="have">have</span> <span word="a">a</span> <span word="hard">hard</span> <span word="time">time</span> <span word="reversing">reversing</span> <span word="the">the</span> <span word="dropping">dropping</span> <span word="sales">sales</span> <span word="as">as</span> <span word="diners">diners</span> <span word="in">in</span> <span word="their">their</span> 20<span word="s">s</span> <span word="and">and</span> 30<span word="s">s</span>, <span word="long">long</span> <span word="a">a</span> <span word="key">key</span> <span word="customer">customer</span> <span word="base">base</span> <span word="for">for</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="largest">largest</span> <span word="restaurant">restaurant</span> <span word="chain">chain</span>, <span word="look">look</span> <span word="to">to</span> <span word="healthier">healthier</span>, <span word="fast">fast</span>-<span word="casual">casual</span> <span word="competitors">competitors</span> <span word="such">such</span> <span word="as">as</span> <span word="Chipotle">Chipotle</span> <span word="Mexican">Mexican</span> <span word="Grill">Grill</span> <span word="and">and</span> <span word="Panera">Panera</span> <span word="Bread">Bread</span> <span word="Co">Co</span>. , <span word="reported">reported</span> <span word="the">the</span> <span word="Wall">Wall</span> <span word="Street">Street</span> <span word="Journal">Journal</span>.</p><p>据《华尔街日报》（<span word="Wall">Wall</span> <span word="Street">Street</span> <span word="Journal">Journal</span>）报道，作为全球最大餐饮连锁机构，麦当劳的核心顾客群体一直都是二、三十岁的消费者。而这些顾客正把目光转向更健康的<span word="Chipotle">Chipotle</span>墨西哥休闲连锁快餐店和帕纳拉面包（<span word="Panera">Panera</span> <span word="Bread">Bread</span>）等竞争者，麦当劳想要扭转销售下跌的势头并不容易。</p><p><span word="The">The</span> <span word="number">number</span> <span word="of">of</span> <span word="U">U</span>.<span word="S">S</span>. <span word="diners">diners</span> <span word="aged">aged</span> 19 <span word="to">to</span> 21 <span word="who">who</span> <span word="eat">eat</span> <span word="at">at</span> <span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="each">each</span> <span word="month">month</span> <span word="has">has</span> <span word="declined">declined</span> 12.9 <span word="percentage">percentage</span> <span word="points">points</span> <span word="since">since</span> <span word="the">the</span> <span word="start">start</span> <span word="of">of</span> 2011, <span word="while">while</span> <span word="monthly">monthly</span> <span word="diners">diners</span> <span word="age">age</span> 22 <span word="to">to</span> 37 <span word="have">have</span> <span word="remained">remained</span> <span word="flat">flat</span> <span word="over">over</span> <span word="the">the</span> <span word="same">same</span> <span word="time">time</span> <span word="frame">frame</span>, <span word="according">according</span> <span word="to">to</span> <span word="Technomic">Technomic</span> <span word="data">data</span>.</p>
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