商务英语写作：推销信怎么写？
<p><span word="Sales">Sales</span> <span word="letters">letters</span> <span word="are">are</span> <span word="used">used</span> <span word="to">to</span> <span word="introduce">introduce</span> <span word="products">products</span> <span word="or">or</span> <span word="services">services</span> <span word="to">to</span> <span word="consumers">consumers</span>. <span word="As">As</span> <span word="such">such</span>, <span word="sales">sales</span> <span word="letters">letters</span> <span word="tend">tend</span> <span word="to">to</span> <span word="use">use</span> <span word="formal">formal</span> <span word="letter">letter</span> <span word="structures">structures</span> <span word="and">and</span> <span word="are">are</span> <span word="rather">rather</span> <span word="impersonal">impersonal</span> <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="sent">sent</span> <span word="to">to</span> <span word="more">more</span> <span word="than">than</span> <span word="one">one</span> <span word="person">person</span>. <span word="Sales">Sales</span> <span word="letters">letters</span> <span word="often">often</span> <span word="ask">ask</span> <span word="readers">readers</span> <span word="to">to</span> <span word="consider">consider</span> <span word="a">a</span> "<span word="pain">pain</span> <span word="point">point</span>" - <span word="a">a</span> <span word="problem">problem</span> <span word="that">that</span> <span word="a">a</span> <span word="person">person</span> <span word="needs">needs</span> <span word="solved">solved</span>, <span word="and">and</span> <span word="then">then</span> <span word="introduce">introduce</span> <span word="a">a</span> <span word="product">product</span> <span word="that">that</span> <span word="will">will</span> <span word="provide">provide</span> <span word="the">the</span> <span word="solution">solution</span>. <span word="It">It</span>'<span word="s">s</span> <span word="important">important</span> <span word="to">to</span> <span word="quickly">quickly</span> <span word="move">move</span> <span word="to">to</span> <span word="your">your</span> <span word="sales">sales</span> <span word="pitch">pitch</span> <span word="in">in</span> <span word="your">your</span> <span word="sales">sales</span> <span word="letter">letter</span> <span word="as">as</span> <span word="most">most</span> <span word="readers">readers</span> <span word="will">will</span> <span word="understand">understand</span> <span word="that">that</span> <span word="your">your</span> <span word="sales">sales</span> <span word="letter">letter</span> <span word="is">is</span> <span word="a">a</span> <span word="form">form</span> <span word="of">of</span> <span word="advertising">advertising</span>. <span word="Sales">Sales</span> <span word="letters">letters</span> <span word="also">also</span> <span word="often">often</span> <span word="include">include</span> <span word="an">an</span> <span word="offer">offer</span> <span word="to">to</span> <span word="encourage">encourage</span> <span word="customers">customers</span> <span word="to">to</span> <span word="try">try</span> <span word="the">the</span> <span word="product">product</span>. <span word="It">It</span>'<span word="s">s</span> <span word="important">important</span> <span word="that">that</span> <span word="these">these</span> <span word="offers">offers</span> <span word="are">are</span> <span word="clear">clear</span> <span word="and">and</span> <span word="provide">provide</span> <span word="a">a</span> <span word="useful">useful</span> <span word="service">service</span> <span word="to">to</span> <span word="the">the</span> <span word="reader">reader</span>.</p><p>推销信是用来向顾客介绍产品或服务的。因此，推销信通常采用正式的书信结构，并且无人称，因为信件的接受者不止一个。推销信常提醒读者考虑一件麻烦事——一个必须解决的问题，然后再介绍能够解决这个问题的产品。之后，马上在推销信中推销产品，因为大多数读者都知道推销信也只是广告。推销信往往包含鼓励顾客试用产品的优惠。提供的优惠措施必须清楚明白而且能为读者带来有用的服务。</p><p><span word="Useful">Useful</span> <span word="Key">Key</span> <span word="Phrases">Phrases</span></p><p>常用关键句</p><p>• <span word="Are">Are</span> <span word="you">you</span> <span word="having">having</span> <span word="trouble">trouble</span> ...</p><p>• 你是否有这样的麻烦……</p><p>• <span word="This">This</span> <span word="is">is</span> <span word="why">why</span> <span word="it">it</span> <span word="is">is</span> <span word="important">important</span> <span word="to">to</span> <span word="have">have</span> ...</p><p>• 这就是为什么拥有……产品很重要</p>
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