生鲜直销电商的快速运达服务能否干掉超市?
<p><span word="Benzi">Benzi</span> <span word="Ronen">Ronen</span> <span word="thinks">thinks</span> <span word="that">that</span> <span word="the">the</span> <span word="supermarkets">supermarkets</span>’ <span word="time">time</span> <span word="is">is</span> <span word="up">up</span>. <span word="And">And</span> <span word="his">his</span> <span word="company">company</span> <span word="is">is</span> <span word="just">just</span> <span word="the">the</span> <span word="thing">thing</span> <span word="to">to</span> <span word="speed">speed</span> <span word="up">up</span> <span word="its">its</span> <span word="demise">demise</span>.</p><p>本齐·罗内恩认为超市的时代即将结束，而他的公司正是加速其消亡的催化剂。</p><p>“<span word="Our">Our</span> <span word="goal">goal</span> <span word="is">is</span> <span word="to">to</span> <span word="make">make</span> <span word="the">the</span> <span word="supermarket">supermarket</span> <span word="obsolete">obsolete</span> <span word="from">from</span> <span word="a">a</span> <span word="fresh">fresh</span> <span word="perspective">perspective</span>,” <span word="Ronen">Ronen</span> <span word="says">says</span>.</p><p>罗内恩表示：“我们的目标是以生鲜为卖点，让超市变得过时。”</p><p><span word="Farmigo">Farmigo</span>, <span word="his">his</span> <span word="five">five</span>-<span word="year">year</span>-<span word="old">old</span> 30-<span word="employee">employee</span> <span word="startup">startup</span>, <span word="sells">sells</span> <span word="produce">produce</span> <span word="and">and</span> <span word="other">other</span> <span word="products">products</span> <span word="like">like</span> <span word="milk">milk</span> <span word="and">and</span> <span word="cheese">cheese</span> <span word="purchased">purchased</span> <span word="directly">directly</span> <span word="from">from</span> <span word="farmers">farmers</span> <span word="for">for</span> 10%-20% <span word="less">less</span> <span word="than">than</span> <span word="equivalent">equivalent</span> <span word="grocery">grocery</span> <span word="store">store</span> <span word="items">items</span>. <span word="He">He</span> <span word="does">does</span> <span word="it">it</span> <span word="by">by</span> <span word="shrinking">shrinking</span> <span word="the">the</span> <span word="supply">supply</span> <span word="chain">chain</span>, <span word="essentially">essentially</span> <span word="taking">taking</span> <span word="out">out</span> <span word="the">the</span> <span word="middleman">middleman</span>. <span word="Users">Users</span> <span word="place">place</span> <span word="an">an</span> <span word="order">order</span> <span word="online">online</span>; <span word="the">the</span> <span word="order">order</span> <span word="is">is</span> <span word="fulfilled">fulfilled</span> <span word="by">by</span> <span word="a">a</span> <span word="farmer">farmer</span> <span word="who">who</span> <span word="transports">transports</span> <span word="it">it</span> <span word="to">to</span> <span word="a">a</span> <span word="centralized">centralized</span> <span word="packing">packing</span> <span word="hub">hub</span>; <span word="and">and</span> <span word="then">then</span> <span word="Farmigo">Farmigo</span> <span word="delivers">delivers</span> <span word="it">it</span> <span word="to">to</span> <span word="community">community</span> <span word="drop">drop</span>-<span word="off">off</span> <span word="points">points</span> <span word="for">for</span> <span word="the">the</span> <span word="customer">customer</span> <span word="to">to</span> <span word="pick">pick</span> <span word="up">up</span>. <span word="This">This</span> <span word="all">all</span> <span word="happens">happens</span> <span word="within">within</span> 48 <span word="hours">hours</span>.</p><p>他5年前创建的<span word="Farmigo">Farmigo</span>公司现拥有30名员工。这家公司出售直接从农民处购买的农作物和牛奶、乳酪等产品，售价比杂货店的均价低10%到20%不等。其奥秘在于缩短了供应链，特别是去掉了中间环节。用户直接在网上下单，农民将产品送到中转站集中包装，<span word="Farmigo">Farmigo</span>公司再将包裹送到社区配送点，顾客从那里取走包裹。这一切都在48小时之内完成。</p><p>“<span word="We">We</span> <span word="don">don</span>’<span word="t">t</span> <span word="have">have</span> <span word="a">a</span> <span word="retail">retail</span> <span word="store">store</span>,” <span word="Benzi">Benzi</span> <span word="explains">explains</span>. “<span word="We">We</span> <span word="get">get</span> <span word="rid">rid</span> <span word="of">of</span> <span word="all">all</span> <span word="of">of</span> <span word="that">that</span>. <span word="We">We</span> <span word="source">source</span> <span word="just">just</span> <span word="in">in</span> <span word="time">time</span>.” <span word="That">That</span> <span word="means">means</span> <span word="there">there</span>’<span word="s">s</span> <span word="no">no</span> <span word="waste">waste</span> <span word="and">and</span> <span word="produce">produce</span> <span word="is">is</span> <span word="brought">brought</span> <span word="directly">directly</span> <span word="from">from</span> <span word="harvest">harvest</span>.</p>
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