麦当劳问题频出 内外交困四面受挫
<p><span word="McDonald">McDonald</span>`<span word="s">s</span> <span word="Corp">Corp</span> <span word="CEO">CEO</span> <span word="Don">Don</span> <span word="Thompson">Thompson</span>, <span word="the">the</span> <span word="head">head</span> <span word="of">of</span> <span word="the">the</span> <span word="world">world</span>`<span word="s">s</span> <span word="biggest">biggest</span> <span word="restaurant">restaurant</span> <span word="chain">chain</span>, <span word="who">who</span> <span word="for">for</span> <span word="much">much</span> <span word="of">of</span> <span word="his">his</span> <span word="two">two</span> <span word="years">years</span> <span word="at">at</span> <span word="the">the</span> <span word="helm">helm</span> <span word="has">has</span> <span word="been">been</span> <span word="battling">battling</span> <span word="to">to</span> <span word="spark">spark</span> <span word="sales">sales</span> <span word="growth">growth</span> <span word="in">in</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span> <span word="and">and</span> <span word="Europe">Europe</span>, <span word="got">got</span> <span word="battered">battered</span> <span word="by">by</span> <span word="headline">headline</span>-<span word="grabbing">grabbing</span> <span word="bad">bad</span> <span word="news">news</span> <span word="in">in</span> <span word="late">late</span> <span word="July">July</span>.</p><p>作为全球最大的跨国连锁餐厅麦当劳的首席执行官，唐•汤普森上任两年来一直在为提升麦当劳在美国与欧洲的销售业绩而不懈努力，而今年七月末他却因各种备受关注的丑闻头条“四处受挫”。</p><p><span word="In">In</span> <span word="the">the</span> <span word="final">final</span> <span word="days">days</span> <span word="of">of</span> <span word="the">the</span> <span word="month">month</span>, <span word="its">its</span> <span word="China">China</span> <span word="business">business</span> <span word="was">was</span> <span word="hit">hit</span> <span word="with">with</span> <span word="a">a</span> <span word="food">food</span>-<span word="safety">safety</span> <span word="scare">scare</span> <span word="involving">involving</span> <span word="a">a</span> <span word="key">key</span> <span word="supplier">supplier</span>; <span word="the">the</span> <span word="chain">chain</span> <span word="got">got</span> <span word="ensnared">ensnared</span> <span word="in">in</span> <span word="the">the</span> <span word="West">West</span>`<span word="s">s</span> <span word="sanctions">sanctions</span> <span word="standoff">standoff</span> <span word="with">with</span> <span word="Russia">Russia</span>; <span word="burger">burger</span> <span word="flippers">flippers</span> <span word="at">at</span> <span word="U">U</span>.<span word="S">S</span>. <span word="restaurants">restaurants</span> <span word="claimed">claimed</span> <span word="an">an</span> <span word="incremental">incremental</span> <span word="win">win</span> <span word="from">from</span> <span word="the">the</span> <span word="National">National</span> <span word="Labor">Labor</span> <span word="Relations">Relations</span> <span word="Board">Board</span> <span word="in">in</span> <span word="their">their</span> <span word="fight">fight</span> <span word="to">to</span> <span word="hold">hold</span> <span word="McDonald">McDonald</span>`<span word="s">s</span> <span word="responsible">responsible</span> <span word="for">for</span> <span word="the">the</span> <span word="actions">actions</span> <span word="of">of</span> <span word="franchisees">franchisees</span>; <span word="and">and</span>, <span word="a">a</span> <span word="Texas">Texas</span> <span word="jury">jury</span> <span word="slapped">slapped</span> <span word="the">the</span> <span word="company">company</span> <span word="with">with</span> <span word="a">a</span> $27 <span word="million">million</span> <span word="verdict">verdict</span>. <span word="Add">Add</span> <span word="to">to</span> <span word="all">all</span> <span word="that">that</span> <span word="its">its</span> <span word="results">results</span> <span word="showed">showed</span> <span word="second">second</span>-<span word="quarter">quarter</span> <span word="profit">profit</span> <span word="dropped">dropped</span> <span word="more">more</span> <span word="than">than</span> <span word="expected">expected</span>.</p><p>7月末，麦当劳中国业务首先因主要供应商曝出食品安全问题而受到影响；随后，因俄美关系紧张，麦当劳成为俄罗斯反制裁目标；同时，美国餐厅麦当劳员工取得胜利，美国国家劳资关系委员会认定，如果存在侵犯雇员权利的行为，可以寻求追究麦当劳、而不仅是具体麦当劳餐厅的责任。；紧接着，麦当劳德克萨斯一家餐厅造成顾客伤亡，麦当劳被判决赔偿2700万美元。这一切最终导致今年第二季度，麦当劳的利润跌幅高于市场预期。</p>
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