虚浮不求实 改名无法挽救马航
<p><span word="Whenever">Whenever</span> <span word="a">a</span> <span word="company">company</span> <span word="suffers">suffers</span> <span word="a">a</span> <span word="setback">setback</span> <span word="or">or</span> <span word="calamity">calamity</span>, <span word="business">business</span> <span word="school">school</span> <span word="professors">professors</span> <span word="and">and</span> <span word="management">management</span> <span word="journalists">journalists</span> <span word="lay">lay</span> <span word="out">out</span> <span word="the">the</span> <span word="lessons">lessons</span> <span word="for">for</span> <span word="other">other</span> <span word="businesses">businesses</span>.</p><p>每当一家公司遇到挫折或者灾难，商学院教授和管理类资讯记者就会为其它公司总结经验教训。</p><p><span word="That">That</span> <span word="was">was</span> <span word="true">true</span> <span word="for">for</span> <span word="General">General</span> <span word="Motors">Motors</span> <span word="and">and</span> <span word="its">its</span> <span word="faulty">faulty</span> <span word="ignitions">ignitions</span> (<span word="make">make</span> <span word="sure">sure</span> <span word="employees">employees</span> <span word="who">who</span> <span word="spot">spot</span> <span word="problems">problems</span> <span word="bring">bring</span> <span word="them">them</span> <span word="to">to</span> <span word="management">management</span>’<span word="s">s</span> <span word="attention">attention</span>) <span word="and">and</span> <span word="Starbucks">Starbucks</span>’ <span word="UK">UK</span> <span word="tax">tax</span> <span word="difficulties">difficulties</span> (<span word="don">don</span>’<span word="t">t</span> <span word="underestimate">underestimate</span> <span word="consumers">consumers</span>’ <span word="ability">ability</span> <span word="to">to</span> <span word="do">do</span> <span word="you">you</span> <span word="damage">damage</span>).</p><p>在通用汽车(<span word="General">General</span> <span word="Motors">Motors</span>)的点火开关缺陷（教训是保证发现问题的员工将问题传达到管理层）事件上是这样，在星巴克(<span word="Starbucks">Starbucks</span>)在英国遭遇税务问题（教训是别低估消费者给你造成损失的能力）的时候也是这样。</p><p><span word="But">But</span> <span word="there">there</span> <span word="does">does</span> <span word="not">not</span> <span word="appear">appear</span> <span word="much">much</span> <span word="other">other</span> <span word="companies">companies</span> <span word="can">can</span> <span word="learn">learn</span> <span word="from">from</span> <span word="Malaysia">Malaysia</span> <span word="Airlines">Airlines</span>’ <span word="travails">travails</span>. <span word="Its">Its</span> <span word="twin">twin</span> <span word="disasters">disasters</span> – <span word="one">one</span> <span word="passenger">passenger</span> <span word="jet">jet</span> <span word="lost">lost</span> <span word="and">and</span> <span word="the">the</span> <span word="other">other</span> <span word="apparently">apparently</span> <span word="shot">shot</span> <span word="down">down</span> – <span word="are">are</span> <span word="too">too</span> <span word="unusual">unusual</span> <span word="to">to</span> <span word="generate">generate</span> <span word="advice">advice</span> <span word="for">for</span> <span word="anyone">anyone</span> <span word="else">else</span>.</p><p>但是其它公司似乎没办法从马来西亚航空公司(<span word="Malaysia">Malaysia</span> <span word="Airlines">Airlines</span>)的困境中学到什么。一架客机失踪，一架客机则明显被击落，马航遭遇的这两起灾难太不寻常，不能给其他人带来什么重要教训。</p><p><span word="It">It</span> <span word="is">is</span> <span word="hard">hard</span> <span word="to">to</span> <span word="see">see</span> <span word="what">what</span> <span word="the">the</span> <span word="airline">airline</span> <span word="itself">itself</span> <span word="can">can</span> <span word="learn">learn</span> <span word="from">from</span> <span word="the">the</span> <span word="tragedies">tragedies</span>. <span word="The">The</span> <span word="first">first</span> <span word="is">is</span> <span word="still">still</span> <span word="unexplained">unexplained</span>. <span word="The">The</span> <span word="second">second</span> <span word="was">was</span> <span word="not">not</span> <span word="its">its</span> <span word="fault">fault</span>. <span word="It">It</span> <span word="was">was</span> <span word="flying">flying</span> <span word="over">over</span> <span word="a">a</span> <span word="war">war</span> <span word="zone">zone</span>, <span word="but">but</span> <span word="so">so</span> <span word="were">were</span> <span word="other">other</span> <span word="respectable">respectable</span> <span word="carriers">carriers</span>.</p>
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