看视频治百病 创业公司在印度的健康教育运动
<p><span word="India">India</span> <span word="is">is</span> <span word="a">a</span> <span word="country">country</span> <span word="where">where</span> <span word="tens">tens</span> <span word="of">of</span> <span word="millions">millions</span> <span word="of">of</span> <span word="people">people</span> <span word="don">don</span>’<span word="t">t</span> <span word="have">have</span> <span word="access">access</span> <span word="to">to</span> <span word="a">a</span> <span word="trained">trained</span> <span word="health">health</span> <span word="professional">professional</span> <span word="that">that</span> <span word="can">can</span> <span word="give">give</span> <span word="them">them</span> <span word="basic">basic</span> <span word="health">health</span> <span word="and">and</span> <span word="wellness">wellness</span> <span word="advice">advice</span>. <span word="The">The</span> <span word="Bangalore">Bangalore</span>-<span word="based">based</span> <span word="mobile">mobile</span> <span word="services">services</span> <span word="company">company</span> <span word="mDhil">mDhil</span> <span word="wants">wants</span> <span word="to">to</span> <span word="change">change</span> <span word="that">that</span>.</p><p>印度极其缺乏训练有素的医疗专家，几千万人无法获得基本的卫生和健康咨询服务。总部位于班加罗尔的移动服务公司<span word="mDhil">mDhil</span>希望能够改变这种状况。</p><p>“<span word="India">India</span> <span word="faces">faces</span> <span word="a">a</span> <span word="tremendous">tremendous</span> <span word="shortage">shortage</span> <span word="of">of</span> <span word="doctors">doctors</span>,” <span word="says">says</span> <span word="Nandu">Nandu</span> <span word="Madhava">Madhava</span>, <span word="the">the</span> <span word="Texas">Texas</span>-<span word="raised">raised</span>, <span word="Harvard">Harvard</span>-<span word="educated">educated</span> <span word="social">social</span> <span word="entrepreneur">entrepreneur</span> <span word="who">who</span> <span word="started">started</span> <span word="mDhil">mDhil</span> <span word="in">in</span> 2009. “<span word="People">People</span> <span word="would">would</span> <span word="turn">turn</span> <span word="to">to</span> <span word="quacks">quacks</span> <span word="and">and</span> <span word="old">old</span> <span word="myths">myths</span> <span word="for">for</span> <span word="health">health</span> <span word="information">information</span> <span word="that">that</span> <span word="is">is</span> <span word="rarely">rarely</span> <span word="grounded">grounded</span> <span word="in">in</span> <span word="any">any</span> <span word="science">science</span>. <span word="We">We</span>’<span word="re">re</span> <span word="working">working</span> <span word="to">to</span> <span word="alleviate">alleviate</span> <span word="that">that</span> <span word="problem">problem</span>.”</p><p>“医生极度匮乏是印度面临的一个老大难问题，”南渡<span word="o">o</span>玛达瓦说。这位在德州长大，毕业于哈佛大学(<span word="Harvard">Harvard</span> <span word="University">University</span>)的社会企业家于2009年创办了<span word="mDhil">mDhil</span>公司。“人们经常通过江湖郎中和古老的神话来获取几乎没有任何科学依据的健康信息。我们正在努力缓解这一问题。”</p><p><span word="Madhava">Madhava</span>’<span word="s">s</span> <span word="company">company</span> <span word="started">started</span> <span word="as">as</span> <span word="an">an</span> <span word="SMS">SMS</span> <span word="messaging">messaging</span> <span word="service">service</span> <span word="where">where</span> <span word="people">people</span> <span word="paid">paid</span> <span word="for">for</span> <span word="advice">advice</span>, <span word="but">but</span> <span word="the">the</span> <span word="approach">approach</span> <span word="failed">failed</span> <span word="to">to</span> <span word="scale">scale</span> <span word="beyond">beyond</span> <span word="a">a</span> <span word="subscriber">subscriber</span> <span word="base">base</span> <span word="of">of</span> <span word="about">about</span> 250,000. <span word="Two">Two</span> <span word="years">years</span> <span word="ago">ago</span>, <span word="Madhava">Madhava</span>, <span word="a">a</span> 40<span word="ish">ish</span> <span word="American">American</span> <span word="expat">expat</span> <span word="of">of</span> <span word="Indian">Indian</span> <span word="origin">origin</span>, <span word="decided">decided</span> <span word="to">to</span> <span word="take">take</span> <span word="a">a</span> <span word="different">different</span> <span word="tack">tack</span>.</p><p>玛达瓦的公司起初从事有偿医疗短信服务，但这种方式无法推动用户群在达到大约25万人之后继续增长。两年前，这位40岁左右的印度裔美国人决定采取另一种策略。</p>
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