世界杯日子里的商务启示 绿茵场上的博弈
<p><span word="Talent">Talent</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="always">always</span> <span word="win">win</span>. <span word="Four">Four</span> <span word="years">years</span> <span word="ago">ago</span> <span word="Spain">Spain</span> <span word="captured">captured</span> <span word="their">their</span> <span word="first">first</span> <span word="world">world</span> <span word="cup">cup</span> <span word="title">title</span>. <span word="Folks">Folks</span> <span word="were">were</span> <span word="expecting">expecting</span> <span word="them">them</span> <span word="to">to</span> <span word="do">do</span> <span word="it">it</span> <span word="again">again</span> <span word="this">this</span> <span word="World">World</span> <span word="Cup">Cup</span>. <span word="With">With</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="best">best</span> <span word="players">players</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span> <span word="and">and</span> <span word="a">a</span> <span word="large">large</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="rosters">rosters</span> <span word="of">of</span> <span word="highly">highly</span> <span word="acclaimed">acclaimed</span> <span word="Real">Real</span> <span word="Madrid">Madrid</span> <span word="and">and</span> <span word="Barcelona">Barcelona</span>, <span word="people">people</span> <span word="predicted">predicted</span> <span word="Spain">Spain</span> <span word="would">would</span> <span word="make">make</span> <span word="another">another</span> <span word="deep">deep</span> <span word="run">run</span>. <span word="However">However</span>, <span word="they">they</span> <span word="didn">didn</span>’<span word="t">t</span>. <span word="They">They</span> <span word="exited">exited</span> <span word="after">after</span> <span word="an">an</span> <span word="embarrassing">embarrassing</span> <span word="loss">loss</span> <span word="to">to</span> <span word="the">the</span> <span word="Netherlands">Netherlands</span> <span word="and">and</span> <span word="two">two</span> <span word="lackluster">lackluster</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="follow">follow</span>. <span word="England">England</span> <span word="and">and</span> <span word="Italy">Italy</span>, <span word="two">two</span> <span word="other">other</span> <span word="nations">nations</span> <span word="with">with</span> <span word="lengthy">lengthy</span> <span word="resumes">resumes</span> <span word="made">made</span> <span word="similar">similar</span> <span word="exits">exits</span> <span word="while">while</span> <span word="making">making</span> <span word="way">way</span> <span word="for">for</span> <span word="smaller">smaller</span> <span word="less">less</span> <span word="talented">talented</span> <span word="teams">teams</span> <span word="to">to</span> <span word="advance">advance</span>.<span word="These">These</span> <span word="early">early</span> <span word="exits">exits</span> <span word="serve">serve</span> <span word="as">as</span> <span word="an">an</span> <span word="important">important</span> <span word="reminder">reminder</span> <span word="for">for</span> <span word="businesses">businesses</span>: <span word="Talent">Talent</span> <span word="alone">alone</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="guarantee">guarantee</span> <span word="success">success</span>. <span word="It">It</span> <span word="takes">takes</span> <span word="more">more</span> <span word="with">with</span> <span word="things">things</span> <span word="such">such</span> <span word="as">as</span> <span word="effort">effort</span>, <span word="innovation">innovation</span> <span word="and">and</span> <span word="strategy">strategy</span> <span word="immediately">immediately</span> <span word="coming">coming</span> <span word="to">to</span> <span word="mind">mind</span>.天赋不代表胜利。四年前西班牙第一次获得世界杯冠军，很多人期待他们能够卫冕成功。西班牙队拥有世界上最好的球员，还包括皇家马德里和巴塞罗那阵容中的一大批主力，所以人们预测西班牙可以再一次获得佳绩。但是他们没有，在经历惨败荷兰和另外两场平淡的比赛之后被淘汰出局。同样拥有华丽阵容的英格兰和意大利也被天赋上不及自己的球队所淘汰。这些失利对企业是很重要的警示：仅仅有天赋不能保证成功。还需要努力，创新和敏捷的思维策略。</p><p>2</p><p><span word="Community">Community</span> <span word="is">is</span> <span word="a">a</span> <span word="brand">brand</span>'<span word="s">s</span> <span word="best">best</span> <span word="friend">friend</span>. <span word="The">The</span> <span word="World">World</span> <span word="Cup">Cup</span> <span word="has">has</span> <span word="been">been</span> <span word="good">good</span> <span word="for">for</span> <span word="global">global</span> <span word="brands">brands</span>. <span word="Nike">Nike</span>, <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="and">and</span> <span word="many">many</span> <span word="more">more</span> <span word="have">have</span> <span word="set">set</span> <span word="the">the</span> <span word="world">world</span> <span word="on">on</span> <span word="fire">fire</span> <span word="with">with</span> <span word="innovative">innovative</span> <span word="and">and</span> <span word="compelling">compelling</span> <span word="campaigns">campaigns</span> <span word="capitalizing">capitalizing</span> <span word="on">on</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="passion">passion</span> <span word="for">for</span> <span word="the">the</span> <span word="World">World</span> <span word="Cup">Cup</span>. <span word="Most">Most</span> <span word="of">of</span> <span word="the">the</span> <span word="brands">brands</span> <span word="focused">focused</span> <span word="on">on</span> <span word="tying">tying</span> <span word="their">their</span> <span word="products">products</span> <span word="and">and</span> <span word="services">services</span> <span word="to">to</span> <span word="the">the</span> <span word="soccer">soccer</span> <span word="community">community</span> <span word="and">and</span> <span word="not">not</span> <span word="to">to</span> <span word="products">products</span> <span word="and">and</span> <span word="services">services</span> <span word="themselves">themselves</span>. <span word="For">For</span> <span word="entrepreneurs">entrepreneurs</span>, <span word="this">this</span> <span word="is">is</span> <span word="a">a</span> <span word="great">great</span> <span word="reminder">reminder</span> <span word="of">of</span> <span word="the">the</span> <span word="importance">importance</span> <span word="of">of</span> <span word="building">building</span> <span word="community">community</span> <span word="for">for</span> <span word="your">your</span> <span word="customers">customers</span> <span word="and">and</span> <span word="prospects">prospects</span>.社群是品牌最好的伙伴。世界杯也是国际品牌的重要舞台。耐克，可口可乐等众多品牌通过人们对世界杯的热情让创新又充满魅力的活动席卷全球。多数品牌专注于把他们的产品和服务与足球社群而不是产品和服务本身连结起来。这就在强烈提醒企业家为自身客户和潜在客户建立社群的重要性。</p>
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