世界杯屡破美国视频播放纪录
<p><span word="The">The</span> <span word="World">World</span> <span word="Cup">Cup</span> <span word="has">has</span> <span word="become">become</span> <span word="the">the</span> <span word="most">most</span> <span word="streamed">streamed</span> <span word="live">live</span> <span word="sporting">sporting</span> <span word="event">event</span> <span word="the">the</span> <span word="US">US</span> <span word="has">has</span> <span word="ever">ever</span> <span word="seen">seen</span>, <span word="as">as</span> <span word="Americans">Americans</span> <span word="tuned">tuned</span> <span word="in">in</span> <span word="to">to</span> <span word="this">this</span> <span word="year">year</span>’<span word="s">s</span> <span word="tournament">tournament</span> <span word="on">on</span> <span word="their">their</span> <span word="smartphones">smartphones</span>, <span word="tablets">tablets</span> <span word="and">and</span> <span word="computers">computers</span> <span word="in">in</span> <span word="record">record</span> <span word="numbers">numbers</span>.</p><p>今年通过智能手机、平板电脑和电脑观看世界杯(<span word="World">World</span> <span word="Cup">Cup</span>)比赛的美国人数创下历史纪录，世界杯也成为美国有史以来在流媒体上实时播放量最大的体育赛事。</p><p><span word="A">A</span> <span word="surge">surge</span> <span word="of">of</span> <span word="US">US</span> <span word="interest">interest</span> <span word="in">in</span> <span word="football">football</span> <span word="this">this</span> <span word="year">year</span> <span word="has">has</span> <span word="also">also</span> <span word="led">led</span> <span word="to">to</span> <span word="record">record</span> <span word="television">television</span> <span word="audiences">audiences</span> <span word="for">for</span> <span word="broadcasts">broadcasts</span> <span word="on">on</span> <span word="ESPN">ESPN</span> <span word="and">and</span> <span word="Uni">Uni</span><span word="vision">vision</span>, <span word="the">the</span> <span word="Spanish">Spanish</span>-<span word="language">language</span> <span word="network">network</span>. <span word="The">The</span> <span word="US">US</span> <span word="team">team</span>’<span word="s">s</span> <span word="loss">loss</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span> <span word="to">to</span> <span word="Belgium">Belgium</span> <span word="averaged">averaged</span> <span word="a">a</span> 9.6 <span word="overnight">overnight</span> <span word="rating">rating</span> <span word="on">on</span> <span word="ESPN">ESPN</span>, <span word="according">according</span> <span word="to">to</span> <span word="Nielsen">Nielsen</span>, <span word="the">the</span> <span word="highest">highest</span> <span word="for">for</span> <span word="any">any</span> <span word="World">World</span> <span word="Cup">Cup</span> <span word="match">match</span> <span word="the">the</span> <span word="network">network</span> <span word="has">has</span> <span word="broadcast">broadcast</span>.</p><p>今年美国人对足球兴趣激增，还推动<span word="ESPN">ESPN</span>和西班牙语电视网<span word="Univision">Univision</span>的收视率创下纪录。尼尔森(<span word="Nielsen">Nielsen</span>)的数据显示，周二美国队负于比利时队的那场比赛，让<span word="ESPN">ESPN</span>的晚间平均收视率达到9.6%，高于<span word="ESPN">ESPN</span>播放过的任何其他世界杯比赛。</p><p><span word="But">But</span> <span word="a">a</span> 50 <span word="per">per</span> <span word="cent">cent</span> <span word="surge">surge</span> <span word="in">in</span> <span word="live">live</span> <span word="streaming">streaming</span> <span word="compared">compared</span> <span word="with">with</span> <span word="the">the</span> <span word="previous">previous</span> <span word="record">record</span>, <span word="set">set</span> <span word="during">during</span> <span word="the">the</span> 2017 <span word="London">London</span> <span word="Olympics">Olympics</span>, <span word="shows">shows</span> <span word="that">that</span> <span word="the">the</span> <span word="sport">sport</span>’<span word="s">s</span> <span word="appeal">appeal</span> <span word="has">has</span> <span word="grown">grown</span> <span word="particularly">particularly</span> <span word="among">among</span> <span word="younger">younger</span>, <span word="more">more</span> <span word="digital">digital</span>, <span word="fans">fans</span>.</p><p>世界杯期间的流媒体实时播放时长较之前2017年伦敦奥运会(2017 <span word="London">London</span> <span word="Olympics">Olympics</span>)期间创下的纪录飙升了50%，尤其反映出足球运动对更习惯数字化生活的年轻球迷的吸引力正在快速增长。</p>
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