可乐巨头遭遇挑战 软饮新宠零卡汽水
<p><span word="As">As</span> <span word="consumers">consumers</span> <span word="grow">grow</span> <span word="sweeter">sweeter</span> <span word="on">on</span> <span word="sugar">sugar</span>-<span word="free">free</span> <span word="and">and</span> <span word="aspartame">aspartame</span>-<span word="free">free</span> <span word="sodas">sodas</span>, <span word="one">one</span> <span word="upstart">upstart</span> <span word="is">is</span> <span word="trying">trying</span> <span word="to">to</span> <span word="build">build</span> <span word="a">a</span> <span word="big">big</span> <span word="head">head</span> <span word="start">start</span> <span word="on">on</span> <span word="beverage">beverage</span> <span word="behemoths">behemoths</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="KO">KO</span> 0.38% <span word="and">and</span> <span word="PepsiCo">PepsiCo</span> <span word="PEP">PEP</span> 0.17% <span word="in">in</span> <span word="the">the</span> <span word="growing">growing</span> <span word="market">market</span> <span word="for">for</span> <span word="naturally">naturally</span> <span word="sweetened">sweetened</span> <span word="soft">soft</span> <span word="drinks">drinks</span>.</p><p>无糖苏打水越来越受到消费者青睐，阿斯巴甜甜味剂渐遭冷遇。于是，一家小型饮料公司抓住时机，先于饮料巨擘可口可乐（<span word="Coca">Coca</span>-<span word="Cola">Cola</span>）和百事可乐（<span word="PepsiCo">PepsiCo</span>），开发出了满足消费者对纯天然甜味软饮要求的新型饮料。</p><p><span word="Zevia">Zevia</span>, <span word="based">based</span> <span word="in">in</span> <span word="Culver">Culver</span> <span word="City">City</span>, <span word="Calif">Calif</span>., <span word="produces">produces</span> <span word="the">the</span> <span word="only">only</span> <span word="zero">zero</span> <span word="or">or</span> <span word="low">low</span>-<span word="calorie">calorie</span> <span word="carbonated">carbonated</span> <span word="soft">soft</span> <span word="drink">drink</span> <span word="with">with</span> <span word="rising">rising</span> <span word="U">U</span>.<span word="S">S</span>. <span word="sales">sales</span> <span word="among">among</span> <span word="the">the</span> <span word="top">top</span> 20 <span word="brands">brands</span>. <span word="Its">Its</span> <span word="secret">secret</span>? <span word="It">It</span> <span word="uses">uses</span> <span word="stevia">stevia</span>, <span word="a">a</span> <span word="leaf">leaf</span>, <span word="to">to</span> <span word="sweeten">sweeten</span> <span word="its">its</span> <span word="soft">soft</span> <span word="drinks">drinks</span> <span word="naturally">naturally</span> <span word="at">at</span> <span word="a">a</span> <span word="time">time</span> <span word="when">when</span> <span word="leading">leading</span> <span word="diet">diet</span> <span word="soda">soda</span> <span word="brands">brands</span> <span word="such">such</span> <span word="as">as</span> <span word="Diet">Diet</span> <span word="Coke">Coke</span> <span word="and">and</span> <span word="Diet">Diet</span> <span word="Pepsi">Pepsi</span> <span word="are">are</span> <span word="getting">getting</span> <span word="slammed">slammed</span> <span word="by">by</span> <span word="a">a</span> <span word="backlash">backlash</span> <span word="against">against</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="artificial">artificial</span> <span word="sweeteners">sweeteners</span>.</p><p>零卡公司（<span word="Zevia">Zevia</span>）位于加州卡尔佛市，专注生产零卡路里或低卡路里碳酸软饮。它近期销量持续增长，已经跻身前全美销售排名前20名。零卡为什么有这么大的吸引力？它的秘诀是在饮料中加入甜叶菊。这种植物的叶子可用于增加软饮中的甜味，属于纯天然食品，而此时著名的减肥苏打水品牌“健怡可乐”与“健怡百事”因为使用人工甜味剂正惨遭舆论质疑。</p><p><span word="In">In</span> <span word="the">the</span> <span word="first">first</span> <span word="half">half</span> <span word="of">of</span> 2017, <span word="U">U</span>.<span word="S">S</span>. <span word="sales">sales</span> <span word="of">of</span> <span word="diet">diet</span> <span word="carbonated">carbonated</span> <span word="soft">soft</span> <span word="drinks">drinks</span> <span word="fell">fell</span> 7.5%, <span word="according">according</span> <span word="to">to</span> <span word="Beverage">Beverage</span> <span word="Digest">Digest</span>. <span word="In">In</span> <span word="contrast">contrast</span>, <span word="according">according</span> <span word="to">to</span> <span word="SPINS">SPINS</span>/<span word="IR">IR</span> <span word="data">data</span>, <span word="Zevia">Zevia</span> <span word="saw">saw</span> <span word="sales">sales</span> <span word="rise">rise</span> 67% <span word="in">in</span> <span word="the">the</span> <span word="three">three</span> <span word="months">months</span> <span word="ending">ending</span> <span word="on">on</span> <span word="May">May</span> 18 <span word="compared">compared</span> <span word="to">to</span> <span word="the">the</span> <span word="previous">previous</span> <span word="year">year</span>, <span word="despite">despite</span> <span word="being">being</span> <span word="more">more</span> <span word="expensive">expensive</span> <span word="than">than</span> <span word="leading">leading</span> <span word="diet">diet</span> <span word="soda">soda</span> <span word="brands">brands</span>.</p>
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