2017年为什么还不是可穿戴设备年
<p><span word="As">As</span> <span word="early">early</span> <span word="as">as</span> 2008, <span word="wearable">wearable</span> <span word="technology">technology</span>—<span word="which">which</span> <span word="can">can</span> <span word="range">range</span> <span word="in">in</span> <span word="anything">anything</span> <span word="from">from</span> <span word="measuring">measuring</span> <span word="your">your</span> <span word="heart">heart</span> <span word="rate">rate</span> <span word="to">to</span> <span word="curating">curating</span> <span word="music">music</span> <span word="based">based</span> <span word="on">on</span> <span word="your">your</span> <span word="mood">mood</span>—<span word="has">has</span> <span word="been">been</span> <span word="touted">touted</span> <span word="as">as</span> <span word="the">the</span> <span word="next">next</span> <span word="big">big</span> <span word="moment">moment</span> <span word="in">in</span> <span word="consumer">consumer</span> <span word="electronics">electronics</span>.</p><p>早在2008年,从测量心率到根据用户情绪播放音乐等的一系列可穿戴技术就已经被吹捧为消费电子产品的下一个重要契机了。</p><p><span word="In">In</span> <span word="the">the</span> <span word="wake">wake</span> <span word="of">of</span> <span word="the">the</span> <span word="Fitbit">Fitbit</span> <span word="and">and</span> <span word="Google">Google</span>’<span word="s">s</span> <span word="GOOG">GOOG</span> 0.26% <span word="Glass">Glass</span>, <span word="a">a</span> <span word="flurry">flurry</span> <span word="of">of</span> <span word="companies">companies</span> <span word="has">has</span> <span word="flooded">flooded</span> <span word="the">the</span> <span word="market">market</span> <span word="with">with</span> <span word="iterations">iterations</span> <span word="of">of</span> <span word="sensor">sensor</span>-<span word="laden">laden</span> <span word="armbands">armbands</span>, <span word="apparel">apparel</span>, <span word="and">and</span> <span word="eyewear">eyewear</span>. <span word="It">It</span>’<span word="s">s</span> <span word="a">a</span> <span word="buzzy">buzzy</span> <span word="category">category</span>, <span word="but">but</span> <span word="early">early</span> <span word="adopters">adopters</span> <span word="seem">seem</span> <span word="to">to</span> <span word="be">be</span> <span word="waiting">waiting</span> <span word="for">for</span> <span word="a">a</span> <span word="moment">moment</span> <span word="when">when</span> <span word="they">they</span> <span word="are">are</span> <span word="no">no</span> <span word="longerthat">longerthat</span> <span word="guy">guy</span>. (<span word="You">You</span> <span word="know">know</span>. <span word="The">The</span> “<span word="Glasshole">Glasshole</span>.”)</p><p>紧随<span word="Fitbit">Fitbit</span>和谷歌眼镜(<span word="Google">Google</span> <span word="Glass">Glass</span>)之后,许多公司开始蜂拥进入这一市场,带来了许多装有感应器的臂章、服饰以及眼镜。这个领域现在炙手可热,但最早使用这些设备的人们似乎都在等待那个时刻,让他们不再显得特立独行。(你知道的,谷歌眼镜的粉丝们现在有了个专门的贬义称呼“<span word="Glasshole">Glasshole</span>”。)</p><p><span word="But">But</span> <span word="that">that</span> <span word="moment">moment</span>, <span word="try">try</span> <span word="as">as</span> <span word="Google">Google</span> <span word="might">might</span>, <span word="has">has</span> <span word="yet">yet</span> <span word="to">to</span> <span word="come">come</span>. <span word="Some">Some</span> <span word="reports">reports</span> <span word="have">have</span> <span word="named">named</span> 2017 <span word="as">as</span> <span word="the">the</span> <span word="year">year</span> <span word="when">when</span> <span word="wearable">wearable</span> <span word="devices">devices</span> <span word="will">will</span> <span word="hit">hit</span> <span word="the">the</span> <span word="mainstream">mainstream</span>, <span word="but">but</span> <span word="a">a</span> <span word="newer">newer</span> <span word="study">study</span> <span word="from">from</span> <span word="L">L</span>2, <span word="a">a</span> <span word="digital">digital</span> <span word="research">research</span> <span word="firm">firm</span>, <span word="confirms">confirms</span> <span word="what">what</span> <span word="many">many</span> <span word="have">have</span> <span word="been">been</span> <span word="quietly">quietly</span> <span word="fighting">fighting</span> <span word="for">for</span>: <span word="wearables">wearables</span> <span word="are">are</span> <span word="still">still</span> <span word="not">not</span> <span word="socially">socially</span> <span word="acceptable">acceptable</span>, <span word="creating">creating</span> <span word="a">a</span> <span word="significant">significant</span> <span word="hurdle">hurdle</span> <span word="to">to</span> <span word="further">further</span> <span word="sales">sales</span>.</p><p>尽管谷歌已经竭尽所能,那一刻却依然还未到来。许多报告都声称,可穿戴设备将在2017年成为主流。不过来自数字研究公司<span word="L">L</span>2的最新报告证实了许多人正在默默为之努力的一件事:可穿戴设备仍然没有得到社会的广泛接受,要扩大销量依旧障碍重重。</p>
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