新型健康神器换个思路帮你改掉坏毛病
<p><span word="Fitness">Fitness</span> <span word="trackers">trackers</span>–<span word="the">the</span> <span word="Bluetooth">Bluetooth</span>-<span word="enabled">enabled</span> <span word="bracelets">bracelets</span> <span word="and">and</span> <span word="wearable">wearable</span> <span word="devices">devices</span> <span word="that">that</span> <span word="monitor">monitor</span> <span word="things">things</span> <span word="like">like</span> <span word="a">a</span> <span word="person">person</span>’<span word="s">s</span> <span word="heart">heart</span> <span word="rate">rate</span>, <span word="steps">steps</span> <span word="taken">taken</span> <span word="and">and</span> <span word="calories">calories</span> <span word="burned">burned</span>–<span word="had">had</span> <span word="a">a</span> <span word="moment">moment</span> <span word="last">last</span> <span word="year">year</span>. <span word="Then">Then</span> <span word="everyone">everyone</span> <span word="realized">realized</span> <span word="that">that</span> <span word="knowing">knowing</span> <span word="how">how</span> <span word="many">many</span> <span word="steps">steps</span> <span word="they">they</span>’<span word="d">d</span> <span word="taken">taken</span> <span word="each">each</span> <span word="day">day</span> <span word="wasn">wasn</span>’<span word="t">t</span> <span word="all">all</span> <span word="that">that</span> <span word="helpful">helpful</span>. <span word="What">What</span> <span word="do">do</span> <span word="you">you</span> <span word="do">do</span> <span word="with">with</span> <span word="that">that</span> <span word="information">information</span>? <span word="Reports">Reports</span> <span word="surfaced">surfaced</span> <span word="that">that</span> <span word="half">half</span> <span word="of">of</span> <span word="fitness">fitness</span> <span word="tracking">tracking</span> <span word="devices">devices</span> <span word="had">had</span> <span word="become">become</span> <span word="inactive">inactive</span>; <span word="industry">industry</span> <span word="experts">experts</span> <span word="suggest">suggest</span> <span word="that">that</span> <span word="number">number</span> <span word="is">is</span> <span word="closer">closer</span> <span word="to">to</span> 85%.</p><p>健康追踪器（也就是基于蓝牙技术的腕带和可穿戴设备，能监测人们的心率、行走步数和消耗的卡路里）去年着实热闹了一阵。然后所有人都意识到，光知道自己每天走了多少步其实没什么用。您会拿这些信息做什么用呢？一些研究报告发现，这类设备有半数最终都闲置了起来；业内专家则认为这个数字要接近85%。</p><p><span word="The">The</span> <span word="fitness">fitness</span> <span word="tracker">tracker</span> <span word="moment">moment</span> <span word="has">has</span> <span word="passed">passed</span>. <span word="The">The</span> <span word="next">next</span> <span word="wave">wave</span> <span word="of">of</span> <span word="connected">connected</span> <span word="devices">devices</span> <span word="is">is</span> <span word="taking">taking</span> <span word="a">a</span> <span word="different">different</span> <span word="approach">approach</span>: <span word="Instead">Instead</span> <span word="of">of</span> <span word="incentivizing">incentivizing</span> <span word="users">users</span> <span word="to">to</span> <span word="exercise">exercise</span> <span word="or">or</span> <span word="sleep">sleep</span> <span word="or">or</span> <span word="eat">eat</span> <span word="healthy">healthy</span>, <span word="and">and</span> <span word="rewarding">rewarding</span> <span word="them">them</span> <span word="for">for</span> <span word="it">it</span> <span word="with">with</span> <span word="virtual">virtual</span> <span word="badges">badges</span> <span word="and">and</span> <span word="digital">digital</span> <span word="high">high</span>-<span word="fives">fives</span>, <span word="this">this</span> <span word="new">new</span> <span word="class">class</span> <span word="of">of</span> <span word="devices">devices</span> <span word="use">use</span> <span word="shame">shame</span>, <span word="guilt">guilt</span>, <span word="and">and</span> <span word="in">in</span> <span word="one">one</span> <span word="case">case</span>, <span word="a">a</span> <span word="physical">physical</span> <span word="shock">shock</span>, <span word="to">to</span> <span word="keep">keep</span> <span word="their">their</span> <span word="owners">owners</span> <span word="in">in</span> <span word="line">line</span>.</p><p>健康追踪设备可谓大势己去。下一波互联设备则采取了全新的互动方式：它们不再鼓励用户去锻炼，也不是鼓励他们保持饮食和睡眠健康，同时用什么虚拟奖牌和数字化击掌致意来奖励他们；相反，这些全新设备用羞耻感、负罪感，以及某种情况下的物理震动来让用户守规矩。</p>
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