文化和传承：十大著名商标背后的故事
<p><span word="Have">Have</span> <span word="you">you</span> <span word="ever">ever</span> <span word="looked">looked</span> <span word="at">at</span> <span word="logos">logos</span> <span word="and">and</span> <span word="wondered">wondered</span> <span word="what">what</span> <span word="their">their</span> <span word="meanings">meanings</span> <span word="were">were</span> <span word="or">or</span> <span word="what">what</span> <span word="inspired">inspired</span> <span word="the">the</span> <span word="designer">designer</span>? <span word="Here">Here</span> <span word="are">are</span> 10 <span word="logos">logos</span> <span word="that">that</span> <span word="you">you</span> <span word="see">see</span> <span word="almost">almost</span> <span word="every">every</span> <span word="day">day</span> <span word="and">and</span> <span word="what">what</span> <span word="they">they</span> <span word="represent">represent</span>.</p><p>你在看到商标时是否想过它们的含义，又或者思考过是什么给了商标设计者灵感？接下来我们将介绍10个几乎每天都能见到的商标以及它们背后的意义。</p><p>1. <span word="TOYOTA">TOYOTA</span></p><p>丰田</p><p><span word="The">The</span> <span word="three">three</span> <span word="ellipses">ellipses</span> <span word="seen">seen</span> <span word="in">in</span> <span word="the">the</span> <span word="logo">logo</span> <span word="for">for</span> <span word="Toyota">Toyota</span> <span word="represent">represent</span> <span word="three">three</span> <span word="hearts">hearts</span>: <span word="the">the</span> <span word="heart">heart</span> <span word="of">of</span> <span word="the">the</span> <span word="customer">customer</span>, <span word="the">the</span> <span word="heart">heart</span> <span word="of">of</span> <span word="the">the</span> <span word="product">product</span>, <span word="and">and</span> <span word="the">the</span> <span word="heart">heart</span> <span word="of">of</span> <span word="progress">progress</span> <span word="in">in</span> <span word="the">the</span> <span word="field">field</span> <span word="of">of</span> <span word="technology">technology</span>.</p><p>商标中的三个椭圆代表着三颗心：顾客之心、产品之心和科技进步之心。</p><p>2. <span word="BMW">BMW</span></p><p>宝马</p><p><span word="BMW">BMW</span> <span word="has">has</span> <span word="a">a</span> <span word="history">history</span> <span word="in">in</span> <span word="aviation">aviation</span> <span word="and">and</span> <span word="its">its</span> <span word="logo">logo</span> <span word="stays">stays</span> <span word="true">true</span> <span word="to">to</span> <span word="its">its</span> <span word="roots">roots</span>. <span word="The">The</span> <span word="blue">blue</span> <span word="and">and</span> <span word="white">white</span> <span word="represent">represent</span> <span word="a">a</span> <span word="propeller">propeller</span> <span word="in">in</span> <span word="motion">motion</span> <span word="with">with</span> <span word="the">the</span> <span word="sky">sky</span> <span word="peeking">peeking</span> <span word="through">through</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="BMW">BMW</span> <span word="had">had</span> <span word="a">a</span> <span word="role">role</span> <span word="in">in</span> <span word="World">World</span> <span word="War">War</span> <span word="II">II</span> <span word="as">as</span> <span word="a">a</span> <span word="creator">creator</span> <span word="of">of</span> <span word="aircraft">aircraft</span> <span word="engines">engines</span> <span word="for">for</span> <span word="the">the</span> <span word="German">German</span> <span word="military">military</span>.</p><p><span word="BMW">BMW</span>曾经参与过飞机制造业，它的商标也来源于此。白色和蓝色分别代表螺旋桨和蓝天。事实上，<span word="BMW">BMW</span>曾在二战期间为德军生产飞机引擎。</p><p>3. <span word="Apple">Apple</span></p><p>苹果</p><p><span word="The">The</span> <span word="Apple">Apple</span> <span word="logo">logo</span> <span word="represents">represents</span> <span word="the">the</span> <span word="forbidden">forbidden</span> <span word="fruit">fruit</span> <span word="from">from</span> <span word="the">the</span> “<span word="Tree">Tree</span> <span word="of">of</span> <span word="Knowledge">Knowledge</span>” <span word="in">in</span> <span word="the">the</span> <span word="Biblical">Biblical</span> <span word="creation">creation</span> <span word="story">story</span> <span word="of">of</span> <span word="Adam">Adam</span> <span word="and">and</span> <span word="Eve">Eve</span>.</p><p>苹果的商标来源于《圣经》亚当与夏娃的故事中智慧树的禁忌果。</p>
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