8个有趣的心理事实：神奇得让你吓一跳
<p>1. <span word="Colors">Colors</span></p><p>1. 颜色</p><p><span word="You">You</span>’<span word="ve">ve</span> <span word="probably">probably</span> <span word="noticed">noticed</span> <span word="companies">companies</span> <span word="such">such</span> <span word="as">as</span> <span word="KFC">KFC</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span>, <span word="Domino">Domino</span>’<span word="s">s</span>, <span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="all">all</span> <span word="use">use</span> <span word="red">red</span> <span word="color">color</span> <span word="in">in</span> <span word="the">the</span> <span word="logos">logos</span>. <span word="Red">Red</span> <span word="is">is</span> <span word="a">a</span> <span word="color">color</span> <span word="associated">associated</span> <span word="with">with</span> <span word="excitement">excitement</span> <span word="and">and</span> <span word="youthfulness">youthfulness</span>. <span word="It">It</span> <span word="also">also</span> <span word="stimulates">stimulates</span> <span word="the">the</span> <span word="area">area</span> <span word="of">of</span> <span word="the">the</span> <span word="brain">brain</span> <span word="which">which</span> <span word="is">is</span> <span word="responsible">responsible</span> <span word="for">for</span> <span word="color">color</span>.</p><p>你可能已经注意到，肯德基、必胜客、达美乐以及麦当劳的标志都是红色的。红色使人联想到兴奋和年轻。红色还能刺激大脑中负责颜色的区域。</p><p><span word="Most">Most</span> <span word="of">of</span> <span word="the">the</span> <span word="brands">brands</span> <span word="have">have</span> <span word="researched">researched</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="which">which</span> <span word="color">color</span> <span word="works">works</span> <span word="best">best</span> <span word="to">to</span> <span word="stimulate">stimulate</span> <span word="that">that</span> <span word="particular">particular</span> <span word="emotion">emotion</span> <span word="which">which</span> <span word="can">can</span> <span word="drive">drive</span> <span word="the">the</span> <span word="sales">sales</span> <span word="of">of</span> <span word="their">their</span> <span word="products">products</span>. <span word="The">The</span> <span word="image">image</span> <span word="below">below</span> <span word="shows">shows</span> <span word="few">few</span> <span word="examples">examples</span>.</p><p>大部分品牌都研究过什么样的颜色最能激发某种情绪，进而促销他们的产品。以下图片就是几个例子。</p><p>2. <span word="Studies">Studies</span> <span word="show">show</span> <span word="that">that</span> <span word="you">you</span> <span word="should">should</span> <span word="not">not</span> <span word="tell">tell</span> <span word="a">a</span> <span word="child">child</span> <span word="the">the</span> <span word="he">he</span>/<span word="she">she</span> <span word="is">is</span> “<span word="so">so</span> <span word="smart">smart</span>” <span word="but">but</span> <span word="instead">instead</span> <span word="commend">commend</span> <span word="their">their</span> <span word="work">work</span>.</p><p>2. 研究表明，人们不应夸奖小孩“很聪明”，而应称赞他们的努力。</p><p><span word="According">According</span> <span word="to">to</span> <span word="Carol">Carol</span> <span word="Dweck">Dweck</span> <span word="and">and</span> <span word="her">her</span> <span word="team">team</span> <span word="at">at</span> <span word="Columbia">Columbia</span> <span word="University">University</span> <span word="telling">telling</span> <span word="kids">kids</span> <span word="they">they</span> <span word="are">are</span> <span word="smart">smart</span> <span word="makes">makes</span> <span word="them">them</span> <span word="want">want</span> <span word="to">to</span> <span word="maintain">maintain</span> <span word="the">the</span> <span word="image">image</span> <span word="of">of</span> <span word="appearing">appearing</span> <span word="smart">smart</span>. <span word="She">She</span> <span word="says">says</span>, “<span word="we">we</span> <span word="tell">tell</span> <span word="them">them</span> <span word="that">that</span> <span word="this">this</span> <span word="is">is</span> <span word="the">the</span> <span word="name">name</span> <span word="of">of</span> <span word="the">the</span> <span word="game">game</span>: <span word="Look">Look</span> <span word="smart">smart</span>, <span word="don">don</span>’<span word="t">t</span> <span word="risk">risk</span> <span word="making">making</span> <span word="mistakes">mistakes</span>.” <span word="A">A</span> <span word="better">better</span> <span word="compliment">compliment</span> <span word="would">would</span> <span word="be">be</span> “<span word="you">you</span> <span word="must">must</span> <span word="have">have</span> <span word="worked">worked</span> <span word="very">very</span> <span word="hard">hard</span> <span word="for">for</span> <span word="this">this</span>.”</p><p>根据<span word="Carol">Carol</span> <span word="Dweck">Dweck</span>和她在哥伦比亚大学的团队研究，夸小孩聪明会使他们努力维持看上去很聪明的模样。她说：“我们在告诉他们，这个游戏的名字叫‘看上去聪明’，但不可以犯错误。”更明智的称赞应该是“你一定很努力地去做这件事了吧？”。</p>
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