可穿戴式设备虽有戏 健康腕带追踪时代或将衰落
<p><span word="The">The</span> <span word="news">news</span> <span word="broke">broke</span> <span word="on">on</span> <span word="a">a</span> <span word="recent">recent</span> <span word="Friday">Friday</span> <span word="night">night</span>: <span word="Nike">Nike</span> <span word="Fires">Fires</span> <span word="Majority">Majority</span> <span word="of">of</span> <span word="FuelBand">FuelBand</span> <span word="Team">Team</span>, <span word="Will">Will</span> <span word="Stop">Stop</span> <span word="Making">Making</span> <span word="Wearable">Wearable</span> <span word="Hardware">Hardware</span>. <span word="It">It</span> <span word="was">was</span> <span word="a">a</span> <span word="shock">shock</span> <span word="to">to</span> <span word="just">just</span> <span word="about">about</span> <span word="anyone">anyone</span> <span word="who">who</span> <span word="had">had</span> <span word="bought">bought</span>, <span word="worked">worked</span> <span word="on">on</span>, <span word="wrote">wrote</span> <span word="about">about</span>, <span word="or">or</span> <span word="invested">invested</span> <span word="in">in</span> <span word="the">the</span> <span word="white">white</span>-<span word="hot">hot</span> <span word="category">category</span> <span word="called">called</span> "<span word="wearables">wearables</span>."</p><p>不久前的一个周五晚上爆出了一个重大资讯：耐克公司（<span word="Nike">Nike</span>）炒掉了<span word="FuelBand">FuelBand</span>团队的大部分成员，将停止生产可穿戴设备。对买过、用过、报道过或投资过所谓“可穿戴设备”这款炙手可热产品的人来说，这个消息都不啻于晴天霹雳。</p><p><span word="Hailed">Hailed</span> <span word="as">as</span> <span word="the">the</span> <span word="next">next</span> <span word="big">big</span> <span word="platform">platform</span> <span word="in">in</span> <span word="computing">computing</span>, <span word="wearable">wearable</span> "<span word="smart">smart</span>" <span word="devices">devices</span> <span word="like">like</span> <span word="fitness">fitness</span> <span word="tracking">tracking</span> <span word="bracelets">bracelets</span>, <span word="clip">clip</span>-<span word="on">on</span> <span word="heart">heart</span> <span word="monitors">monitors</span>, <span word="Google">Google</span> <span word="Glass">Glass</span>, <span word="smartwatches">smartwatches</span>, <span word="and">and</span> <span word="even">even</span> <span word="smart">smart</span> <span word="wigs">wigs</span> (<span word="yes">yes</span>, <span word="smart">smart</span> <span word="wigs">wigs</span>) <span word="suddenly">suddenly</span> <span word="looked">looked</span> <span word="a">a</span> <span word="lot">lot</span> <span word="less">less</span> <span word="interesting">interesting</span>.</p><p>这样一来，一度被捧为下一代计算大平台的可穿戴“智能”设备，如健康追踪腕带、卡扣式心脏监护仪、谷歌眼镜、智能手表，甚至还有智能假发（没错，就是智能假发）突然之间就魅力大减。</p><p><span word="If">If</span> <span word="Nike">Nike</span> (<span word="NKE">NKE</span>), <span word="which">which</span> <span word="had">had</span> <span word="sold">sold</span> <span word="an">an</span> <span word="estimated">estimated</span> $33 <span word="million">million</span> <span word="worth">worth</span> <span word="of">of</span> <span word="FuelBand">FuelBand</span> <span word="bracelets">bracelets</span> <span word="in">in</span> 2013, <span word="employing">employing</span> 200 <span word="people">people</span> <span word="and">and</span> <span word="even">even</span> <span word="running">running</span> <span word="an">an</span> <span word="accelerator">accelerator</span> <span word="program">program</span> <span word="around">around</span> <span word="the">the</span> <span word="device">device</span>, <span word="was">was</span> <span word="no">no</span> <span word="longer">longer</span> <span word="interested">interested</span>, <span word="did">did</span> <span word="this">this</span> <span word="spell">spell</span> <span word="disaster">disaster</span> <span word="for">for</span> <span word="the">the</span> <span word="category">category</span>? <span word="What">What</span> <span word="does">does</span> <span word="Nike">Nike</span> <span word="know">know</span> <span word="that">that</span> <span word="the">the</span> <span word="rest">rest</span> <span word="of">of</span> <span word="us">us</span> <span word="didn">didn</span>'<span word="t">t</span>?</p><p>2013年，耐克公司售出了约3300万美元的<span word="FuelBand">FuelBand</span>腕带，为此它招了200名员工，甚至围绕这个设备开展了一个加速计划。如果它都对可穿戴设备没兴趣了，这是不是意味着这种设备气数将尽了？耐克又是怎么知道我们没兴趣了呢？</p>
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