李维斯CEO笑言:大家平时别洗牛仔裤
<p><span word="Talk">Talk</span> <span word="about">about</span> <span word="fashion">fashion</span> <span word="with">with</span> <span word="a">a</span> <span word="long">long</span> <span word="lead">lead</span> <span word="time">time</span>: <span word="Today">Today</span>, <span word="May">May</span> 20, <span word="marks">marks</span> <span word="the">the</span> 141<span word="st">st</span> <span word="birthday">birthday</span> <span word="of">of</span> <span word="the">the</span> <span word="Levi">Levi</span>'<span word="s">s</span> 501 <span word="jean">jean</span>. <span word="As">As</span> <span word="CEO">CEO</span> <span word="Chip">Chip</span> <span word="Bergh">Bergh</span> <span word="remarked">remarked</span> <span word="at">at</span> <span word="Fortune">Fortune</span>'<span word="s">s</span> <span word="Brainstorm">Brainstorm</span> <span word="Green">Green</span> <span word="conference">conference</span> <span word="in">in</span> <span word="Laguna">Laguna</span> <span word="Niguel">Niguel</span>, <span word="Calif">Calif</span>., "<span word="We">We</span> <span word="are">are</span> <span word="the">the</span> <span word="ultimate">ultimate</span> <span word="in">in</span> <span word="sustainable">sustainable</span> <span word="apparel">apparel</span>. <span word="If">If</span> <span word="you">you</span> <span word="buy">buy</span> [<span word="our">our</span> <span word="jeans">jeans</span>] <span word="they">they</span> <span word="will">will</span> <span word="last">last</span> <span word="a">a</span> <span word="lot">lot</span> <span word="longer">longer</span> <span word="than">than</span> <span word="most">most</span> <span word="people">people</span>'<span word="s">s</span> <span word="waistlines">waistlines</span> <span word="will">will</span>." <span word="Levi">Levi</span>'<span word="s">s</span> <span word="are">are</span> <span word="also">also</span>, <span word="Bergh">Bergh</span> <span word="said">said</span>, <span word="the">the</span> <span word="No">No</span>. 1 <span word="brand">brand</span> <span word="in">in</span> <span word="secondhand">secondhand</span> <span word="apparel">apparel</span> <span word="stores">stores</span>.</p><p>今天我们来说说一个具有悠久历史的时装品牌：5月20日是李维斯(<span word="Levi">Levi</span>'<span word="s">s</span> )501牛仔裤的141岁生日。在《财富》杂志(<span word="Fortune">Fortune</span>)于加州拉古纳尼古尔主办的绿色头脑风暴大会(<span word="Brainstorm">Brainstorm</span> <span word="Green">Green</span>)上，李维斯<span word="CEO">CEO</span>奇普·伯格表示，“我们把可持续服装做到了极致。如果你购买我们的牛仔裤，它们的使用寿命将比大多数人的腰围长得多。”伯格说，李维斯也是二手服装店的头号品牌。</p><p><span word="At">At</span> <span word="a">a</span> <span word="time">time</span> <span word="when">when</span> <span word="throwaway">throwaway</span>, <span word="or">or</span> "<span word="fast">fast</span>" <span word="fashion">fashion</span> <span word="remains">remains</span> <span word="dominant">dominant</span>, <span word="Levi">Levi</span> <span word="Strauss">Strauss</span> & <span word="Co">Co</span>. <span word="is">is</span> <span word="something">something</span> <span word="of">of</span> <span word="an">an</span> <span word="anomaly">anomaly</span>. <span word="Not">Not</span> <span word="only">only</span> <span word="are">are</span> <span word="its">its</span> <span word="clothes">clothes</span> <span word="known">known</span> <span word="for">for</span> <span word="their">their</span> <span word="durability">durability</span> <span word="and">and</span> <span word="longevity">longevity</span>, <span word="but">but</span> <span word="the">the</span> <span word="company">company</span> <span word="is">is</span> <span word="far">far</span> <span word="ahead">ahead</span> <span word="of">of</span> <span word="the">the</span> <span word="sustainability">sustainability</span> <span word="curve">curve</span>, <span word="especially">especially</span> <span word="for">for</span> <span word="an">an</span> <span word="apparel">apparel</span> <span word="company">company</span>.</p><p>在这个一次性或“快速”时装依然占主导地位的时代，李维斯公司(<span word="Levi">Levi</span> <span word="Strauss">Strauss</span> & <span word="Co">Co</span>)多少有点另类。它的服装不仅以耐用性和长寿著称，而且这家公司也远远领先于可持续发展曲线，尤其是对于一个服装公司而言。</p><p><span word="One">One</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="innovative">innovative</span> <span word="ideas">ideas</span> <span word="Bergh">Bergh</span> <span word="discussed">discussed</span> <span word="was">was</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="Wellthread">Wellthread</span> <span word="initiative">initiative</span>, <span word="a">a</span> <span word="small">small</span> <span word="Dockers">Dockers</span> <span word="collection">collection</span> <span word="that">that</span> <span word="is">is</span>, <span word="in">in</span> <span word="his">his</span> <span word="words">words</span>, "<span word="sustainable">sustainable</span> <span word="in">in</span> <span word="every">every</span> <span word="facet">facet</span> <span word="of">of</span> <span word="the">the</span> <span word="word">word</span>," <span word="which">which</span> <span word="means">means</span> <span word="both">both</span> <span word="economically">economically</span> <span word="and">and</span> <span word="socially">socially</span> <span word="sustainable">sustainable</span>. <span word="Not">Not</span> <span word="only">only</span> <span word="are">are</span> <span word="the">the</span> <span word="clothes">clothes</span> <span word="much">much</span> <span word="greener">greener</span> -- <span word="made">made</span> <span word="with">with</span> <span word="much">much</span> <span word="less">less</span> <span word="energy">energy</span> <span word="and">and</span> <span word="water">water</span> <span word="out">out</span> <span word="of">of</span> <span word="fabrics">fabrics</span> <span word="that">that</span> <span word="are">are</span> <span word="easier">easier</span> <span word="to">to</span> <span word="recycle">recycle</span> -- <span word="but">but</span> <span word="they">they</span> <span word="are">are</span> <span word="manufactured">manufactured</span> <span word="in">in</span> <span word="plants">plants</span> <span word="where">where</span> <span word="workers">workers</span>' <span word="well">well</span>-<span word="being">being</span> <span word="is">is</span> <span word="measured">measured</span> <span word="and">and</span> <span word="meets">meets</span> <span word="high">high</span> <span word="standards">standards</span>. <span word="For">For</span> <span word="now">now</span>, <span word="it">it</span>'<span word="s">s</span> <span word="just">just</span> <span word="an">an</span> <span word="experiment">experiment</span>, <span word="and">and</span> <span word="a">a</span> "<span word="premium">premium</span>-<span word="priced">priced</span>" <span word="one">one</span> <span word="at">at</span> <span word="that">that</span>, <span word="available">available</span> <span word="in">in</span> <span word="Europe">Europe</span> (<span word="and">and</span> <span word="online">online</span> <span word="in">in</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>.), <span word="but">but</span> <span word="Bergh">Bergh</span> <span word="says">says</span> <span word="he">he</span> <span word="is">is</span> "<span word="encouraged">encouraged</span>" <span word="by">by</span> <span word="early">early</span> <span word="results">results</span>.</p>
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