谷歌超苹果成为全球最有价值品牌
<p>国际市场研究机构 <span word="Millward">Millward</span> <span word="Brown">Brown</span> 日前发布了2017年“<span word="BrandZ">BrandZ</span>全球百大品牌价值排行榜”，榜单显示苹果公司的品牌价值在过去一年中暴跌20%至1480亿美元，而谷歌的品牌价值则大涨40%至1590亿美元，这也就意味着谷歌终于超越苹果成为全球最值钱的品牌。</p><p><span word="GOOGLE">GOOGLE</span> <span word="has">has</span> <span word="overtaken">overtaken</span> <span word="rival">rival</span> <span word="technology">technology</span> <span word="titan">titan</span> <span word="Apple">Apple</span> <span word="as">as</span> <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="top">top</span> <span word="brand">brand</span> <span word="in">in</span> <span word="terms">terms</span> <span word="of">of</span> <span word="value">value</span>, <span word="according">according</span> <span word="to">to</span> <span word="global">global</span> <span word="market">market</span> <span word="research">research</span> <span word="agency">agency</span> <span word="Millward">Millward</span> <span word="Brown">Brown</span>.</p><p><span word="Google">Google</span>'<span word="s">s</span> <span word="brand">brand</span> <span word="value">value</span> <span word="shot">shot</span> <span word="up">up</span> 40 <span word="per">per</span> <span word="cent">cent</span> <span word="in">in</span> <span word="a">a</span> <span word="year">year</span> <span word="to">to</span> $158.84 <span word="billion">billion</span>, <span word="Millward">Millward</span> <span word="Brown">Brown</span> <span word="said">said</span> <span word="in">in</span> <span word="its">its</span> 2017 100 <span word="Top">Top</span> <span word="BrandZ">BrandZ</span> <span word="report">report</span>.</p><p>“<span word="Google">Google</span> <span word="has">has</span> <span word="been">been</span> <span word="extremely">extremely</span> <span word="innovative">innovative</span> <span word="this">this</span> <span word="year">year</span> <span word="with">with</span> <span word="Google">Google</span> <span word="Glass">Glass</span>, <span word="investments">investments</span> <span word="in">in</span> <span word="artificial">artificial</span> <span word="intelligence">intelligence</span> <span word="and">and</span> <span word="a">a</span> <span word="range">range</span> <span word="of">of</span> <span word="partnerships">partnerships</span>,” <span word="said">said</span> <span word="Benoit">Benoit</span> <span word="Tranzer">Tranzer</span>, <span word="the">the</span> <span word="head">head</span> <span word="of">of</span> <span word="Millward">Millward</span> <span word="Brown">Brown</span> <span word="France">France</span>.</p><p><span word="Google">Google</span> <span word="Glass">Glass</span> <span word="is">is</span> <span word="internet">internet</span>-<span word="linked">linked</span> <span word="eyewear">eyewear</span> <span word="for">for</span> <span word="which">which</span> <span word="the">the</span> <span word="firm">firm</span> <span word="has">has</span> <span word="joined">joined</span> <span word="hands">hands</span> <span word="with">with</span> <span word="Luxottica">Luxottica</span>, <span word="a">a</span> <span word="frame">frame</span> <span word="giant">giant</span> <span word="behind">behind</span> <span word="Ray">Ray</span>-<span word="Ban">Ban</span> <span word="and">and</span> <span word="other">other</span> <span word="high">high</span>-<span word="end">end</span> <span word="brands">brands</span>, <span word="to">to</span> <span word="sell">sell</span> <span word="the">the</span> <span word="new">new</span> <span word="product">product</span> <span word="in">in</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span>.</p><p>“<span word="All">All</span> <span word="these">these</span> <span word="activities">activities</span> <span word="send">send</span> <span word="a">a</span> <span word="very">very</span> <span word="strong">strong</span> <span word="signal">signal</span> <span word="to">to</span> <span word="consumers">consumers</span> <span word="about">about</span> <span word="the">the</span> <span word="essence">essence</span> <span word="of">of</span> <span word="Google">Google</span>,” <span word="Tranzer">Tranzer</span> <span word="said">said</span>.</p><p><span word="Apple">Apple</span>, <span word="which">which</span> <span word="dominated">dominated</span> <span word="the">the</span> <span word="top">top</span> <span word="position">position</span> <span word="for">for</span> <span word="three">three</span> <span word="straight">straight</span> <span word="years">years</span>, <span word="saw">saw</span> <span word="its">its</span> <span word="brand">brand</span> <span word="value">value</span> <span word="fall">fall</span> <span word="by">by</span> 20 <span word="per">per</span> <span word="cent">cent</span> <span word="to">to</span> $147.88 <span word="billion">billion</span>.</p><p><span word="The">The</span> <span word="top">top</span> 10 <span word="of">of</span> <span word="the">the</span> 100 <span word="slots">slots</span> <span word="were">were</span> <span word="dominated">dominated</span> <span word="by">by</span> <span word="US">US</span> <span word="firms">firms</span>. <span word="IBM">IBM</span> <span word="was">was</span> <span word="in">in</span> <span word="third">third</span> <span word="place">place</span> <span word="at">at</span> $107.54 <span word="billion">billion</span>, <span word="a">a</span> <span word="fall">fall</span> <span word="of">of</span> 4 <span word="per">per</span> <span word="cent">cent</span>, <span word="followed">followed</span> <span word="by">by</span> <span word="Microsoft">Microsoft</span> <span word="at">at</span> $90.19 <span word="billion">billion</span> – <span word="a">a</span> 29 <span word="per">per</span> <span word="cent">cent</span> <span word="rise">rise</span>.</p>
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